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Search Engine Optimisation

WordPress Versus Duda

WordPress Versus Duda: Why We Always Choose WordPress

By Bespoke Website Design, Branding, Content Creation, Search Engine Optimisation, SEO, The Web Surgery, Web Design, Web Design UK

We build our client websites on WordPress. There are alternatives out there, but we strongly believe WordPress is your best choice for a functional, customisable and responsive website. Duda is one of the closest competitors to WordPress but here we’re exploring why The Web Surgery always chooses WordPress.

Customisation and Scalability: Tailoring Websites to Healthcare Needs

Healthcare websites face unique challenges. They require intricate information structures, patient portals, appointment booking systems, and seamless integration with medical databases. WordPress excels here, boasting an unmatched arsenal of plugins and themes. There are tens if not hundreds of thousands of themes, plug-ins and tools you can use with WordPress to create a unique and functional website. This vast library empowers us to sculpt a website for our clients that perfectly aligns with their specific needs. Duda’s limited plugin library struggles to achieve the same level of quality.

Consider a medical practice’s website. With WordPress, you can install plugins for appointment booking, patient education resources, and custom forms for medical history intake. Duda’s more restrictive functionality would necessitate workarounds or difficult coding which would not be easy to edit and change as a website owner. This lack of flexibility can hinder growth, especially as your healthcare practice expands.

SEO: Integral to all Business Success

Visibility is everything when it comes to your website. There is no point having a fantastically designed website if it cannot be found. When it comes to search engine optimisation (SEO), WordPress is your natural choice. Its open-source nature allows developers to create specific and effective SEO-focused plugins, optimising everything from page speed to content structure. This gives healthcare websites a significant advantage in the competitive online healthcare market.

WordPress websites outperform their Duda counterparts in organic search. In the UK, WordPress boasts a market share of 65.3%, compared to Duda’s 0.5%. This translates to a staggering 1,814,015 websites using WordPress in the UK versus just 13,890 utilising Duda. These figures paint a clear picture: businesses on WordPress enjoy higher discoverability, attracting more visitors and boosting their online presence.

Cost and Value

While Duda offers all-inclusive pricing with built-in hosting, WordPress requires separate hosting and domain registration, which can initially appear more expensive. However, this initial investment pays dividends. WordPress’s open-source nature means no vendor lock-in, allowing you to switch hosting providers or customise your website without limitations. Additionally, the vast plugin library often offers free or affordable options for essential features, making WordPress incredibly cost-effective in the long run.

The Web Surgery: Your WordPress Website Partner

The Web Surgery consistently uses WordPress to create unique and effective websites for our clients in the healthcare sector and beyond. Our range of packages allows our clients to pick the perfect level of service for their needs, which can include everything from a basic website build to a complete service incorporating SEO and digital marketing too.

Would you like to have a new website built or have one updated?

Then get in touch with The Web Surgery today and see how we can help – contact us here.

Merry Christmas

Merry Christmas and Happy New Year

By Bespoke Website Design, Branding, Content Creation, E-Learning, Ecommerce Web Design, Google Ads, Graphic Design, Marketing, Photography, PPC, PR, Search Engine Optimisation, SEO, The Web Surgery, Video Production, Web Design, Web Design UK

Wishing all our customers a joyous Christmas filled with warmth and happiness.

As the year draws to a close, we want to express our gratitude for your continued support. Your trust has been the cornerstone of our success, and we’re truly thankful for the opportunity to serve you.

May this holiday season bring you happiness, good company, and well-deserved relaxation. Looking forward to working with you in the coming year and making it even more successful together.

Merry Christmas and a Happy New Year!

How long should a blog post be?

How long should a blog post be?

By Content Creation, Marketing, Search Engine Optimisation, SEO

The debate over the perfect length for a blog post is as old as blogging itself. Understanding how long a blog post should be, both for your readers and SEO purposes, will help ensure your content is delivered in the most effective way.

Why Do Words Matter?

Defining text length is straightforward – it’s the sheer volume of words you weave into your creation. But why does it hold such weight in the realm of blogging? The answer lies in creating the perfect balance of user experience, engagement and search engine optimisation.

Satisfying SEO Needs

Lengthy, high-quality blog posts, over 1000 words, have a higher chance of reaching the top of Google’s search results. This isn’t merely a matter of word count, but rather the opportunities it presents. More words offer more clues for search engines to decipher your content’s value and essence. They allow you to incorporate your focus key phrase throughout the text naturally, avoiding the painful problem of keyword stuffing.

Additionally, extended article length provides space for a wider range of related keywords and synonyms, enriching your content’s topical value and ticking more boxes for the search engines. This breadth makes it easier to rank for multiple long-tail variations of your chosen keyword, expanding your reach to a wider audience.

Skimpy posts of a few hundred words can trigger alarm bells for the search engines. They often read as “thin content,” lacking the depth and substance to satisfy reader queries. Google prioritises content that offers comprehensive answers.

Engaging your Audience

SEO isn’t the only reason to consider length. A well-crafted, lengthy post with valuable insights and information is something your readers will want to read. You need to consider content that will engage with your audience on a deeper level to boost interest and keep people visiting and spending time on your website.

Carefully woven articles complete with examples, explanations, and anecdotes, easily transports readers to the heart of the matter, adding value to their experience on your website.

Tools and Plugins to guide your journey

There are many different tools you can consider to help you create blog posts and content which meet the needs of the search engines. However, it is important to keep in mind your end goal of engaging your audience too.

Yoast SEO is an effective WordPress tool that can guide your content optimisation and readability. Its text length check, integrated into its SEO analysis, provides feedback on whether your content has enough words to rank. Green lights for adequate length, while red and orange warn of posts that might struggle to meet the needs of the search engines. Yoast offers specific minimum word counts for different page types, ensuring you strike the right balance between brevity and depth.

Taxonomy pages, housing categories and subcategories require at least 250 words. Regular blog posts and pages need slightly more at 300 words, while cornerstone content, your in-depth explorations of crucial topics, should aim for a much more significant 900 words. Yoast even extends its assistance to product pages and descriptions, with a minimum of 200 words suggested for each.

Quality Reigns Supreme

Words matter and word counts matter too but they are simply guides for your content creation. While lengthy posts offer advantages, quality reigns supreme. Some topics simply do not need 2000 words to make their main point and add the value a reader, and the search engines, are looking for. It’s about balancing the idea against how much there is to say and how much you really need to say. Keep these key quality points in mind:

Readability

Prioritise clarity and flow. Write for your audience, addressing their questions and engaging their curiosity. Structure your text with logical headings, short paragraphs, and topic sentences that guide the reader along a clear path.

Originality

Stand out from the crowd. Inject your unique perspective and expertise into your writing. Conduct thorough research to inform your content, but don’t be afraid to challenge existing narratives and offer fresh insights. No one wants to read the same ideas over and over again, your business tone of voice and unique perspectives will help you to stand out.

Engage Your Readers

True experiences, anecdotes, humour, and visuals all add to the value of your content and help to keep readers engaged. Encourage interaction through questions, polls, and calls to action.

The right word count for your blog post depends on various factors, and you ultimately need to decide just how much anyone really wants to read about your chosen topic. Balancing how much you have to say with how much you need to say and meeting the ever-evolving requirements of the search engines is a balance which can be struck.

The Web Surgery offers a range of digital marketing services including content and copywriting for our clients. Please get in touch to see how we can help.

Carpe Design Manufacture

Innovation Agency Website Design

By Bespoke Website Design, Branding, Graphic Design, PPC, PR, Search Engine Optimisation, SEO, Web Design, Web Design Cheshire, Web Design UK

Carpe Design Manufacture – Innovation Agency

Carpe Design Manufacture have a deep understanding of the technicalities that lie behind the scenes. It is amongst these technicalities that Carpe Design Manufacture finds the details and concepts that are familiar or more common. From this starting point, we begin our process to bring you real progress and solutions.

Solution

Carpe Design Manufacture came to The Web Surgery for help create a new engaging website for their agency.  We designed and built a new responsive website that was unique to their business.  The layout is clean and simple with easy navigation for clients to find out more about Carpe Design Manufacture.  We are working on their new marketing campaign too in order to target new customers.

Website Address

www.carpedmonline.co.uk

Services Provided

  • Bespoke website design and build
  • Responsive to work on desktops, tablets and mobiles
  • Branding
  • Search Engine Optimisation (SEO)
  • Marketing
  • Launch to search engines

Would you like to have a new website built or have one updated?

Then get in touch with The Web Surgery today and see how we can help – contact us here.

Gynaecology Website Design

Gynaecology Website Design – Mr Anthony Parsons

By Bespoke Website Design, Healthcare Website Design, Medical Marketing, Medical Web Design, Medical Website Design, Medical Website Designer, Search Engine Optimisation, SEO, Web Design UK

Consultant Gynaecologist – Mr Anthony Parsons

Mr Parsons has been working in the area of menopause and women’s hormones for over 45 years, and continues to give lectures and train health professionals around the country.

Solution

The Web Surgery designed and built a responsive website for Mr Anthony Parsons that works on desktops, tablets and mobiles.  The website offers patients information on the range of services that Mr Parsons can help them with.

Website Address

www.mranthonyparsons.co.uk

Services

  • Website design and build
  • Responsive for desktops, mobiles and tablets
  • Branding
  • Marketing
  • SEO

Would you like to have a new website built or have one updated?

Then get in touch with The Web Surgery today and see how we can help – contact us here.

Whittle Flooring Company

Manufacturing Website Design

By Bespoke Website Design, Search Engine Optimisation, SEO, Web Design, Web Design Lancashire, Web Design UK

Manufacturing – Whittle Flooring Company

Whittle Flooring Company has been established over many years providing high quality precision flooring and interior panels. The organisation has established an excellent reputation for quality, performance and delivery.

Solution

The Web Surgery designed and built a bespoke website that showcases the wide range of products that Whittle Flooring Company offers customers across the world.

Website Address

Services

  • Website design and build
  • Responsive for desktops, mobiles and tablets
  • Hosting
  • Branding
  • Marketing
  • SEO

Would you like to have a new website built or have one updated?

Then get in touch with The Web Surgery today and see how we can help – contact us here.

Property Developers - Westongate

Property Developer Website Design

By Branding, Search Engine Optimisation, SEO, Web Design, Web Design London, Web Design UK

Property Developers – Westongate

At Westongate they strive to deliver luxury, sustainable homes that minimise the effect on the environment whilst providing a beautiful, relaxing place to live.

Their elegant, innovative designs and intricate attention to detail, using only the highest quality materials and craftsmanship, as well as the latest technology, enable them to create bespoke homes of unparalleled levels of luxury.

Solution

The Web Surgery designed and built a bespoke website that showcases the wide range of exclusive properties that have been built by Westongate.

Website Address

https://westongate.com/

Services

  • Website design and build
  • Responsive for desktops, mobiles and tablets
  • Branding
  • Marketing
  • SEO

Would you like to have a new website built or have one updated?

Then get in touch with The Web Surgery today and see how we can help – contact us here.

Mr Majid Chowdhry - Knee and Hip Orthopaedic surgeon

Website Design For Orthopaedic Surgeon

By Bespoke Website Design, Medical Marketing, Medical Web Design, Medical Website Design, Medical Website Designer, PPC, Search Engine Optimisation, SEO, Web Design UK

Orthopaedic Surgeon – Mr Majid Chowdhry

Mr Majid Chowdhry is a comprehensively trained Knee and Hip Orthopaedic surgeon. His specialist training took place in the South-East Thames region of London.

Solution

The Web Surgery designed and built a bespoke website that showcases the services Mr Majid Chowdhry offers.

Website Address

www.kneehipsurgeon.co.uk

Services

  • Website design and build
  • Responsive for desktops, mobiles and tablets
  • Specialist services
  • Logo design
  • Branding
  • Marketing
  • SEO

Would you like to have a new website built or have one updated?

Then get in touch with The Web Surgery today and see how we can help – contact us here.

Prestige Private Health - Private GP Clinic

Website Design For Private Clinic In Manchester

By Bespoke Website Design, Healthcare Website Design, Medical Marketing, Medical Web Design, Medical Website Design, Medical Website Designer, Search Engine Optimisation, SEO, Web Design Manchester, Web Design UK

Private Clinic – Prestige Private Health

Prestige Private Health is a leading Private GP and Healthcare Service provider working with corporate clients to provide health and wellbeing for employees in the UK.

Solution

The Web Surgery designed and built a bespoke website that showcases the services the Prestige Private Health offers.

Website Address

www.prestigeprivatehealth.co.uk

Services

  • Website design and build
  • Responsive for desktops, mobiles and tablets
  • Specialist services
  • Branding
  • Marketing
  • SEO

Would you like to have a new website built or have one updated?

Then get in touch with The Web Surgery today and see how we can help – contact us here.

Ribble Valley Aesthetics Clitheroe Lancashire

Ribble Valley Aesthetics – Aesthetic Clinic For Men

By Aesthetic Website Design, Bespoke Website Design, PR, Search Engine Optimisation, SEO, Web Design, Web Design Lancashire, Web Design UK

Ribble Valley Aesthetics launch new website for an Aesthetic Clinic Dedicated To Men

Ribble Valley Aesthetics are based in Clitheroe in Lancashire. They offer a wide range of mens aesthetic treatments.

Solution

Ribble Valley Aesthetics came to The Web Surgery for help to launch their existing website with a new design, branding, content and digital marketing to launch their website online.

Website Address

www.ribblevalleyaesthetics.com

Services Provided

  • Website Design and Build
  • Works on desktop, tablet and mobile
  • Photo selection
  • Branding
  • Digital Marketing
  • Search Engine Optimisation (SEO)
  • Blog
  • Contact Form

Would you like to have a new website built or have one updated?

Then get in touch with The Web Surgery today and see how we can help – contact us here.