Social media and SEO E-Learning Courses
The Web Surgery offers the following social media and SEO E-Learning courses:
Facebook for Business
Facebook is the world’s largest social network. With over a billion users it’s very likely that a proportion of your target customer audience will have a Facebook account.
Course overview:
- An introduction to Facebook
- Setting up a Facebook brand page
- Administrating your Facebook brand page
- Adding content to your brand page
- Custom applications
- Getting people to your brand page
- Facebook advertising
- Getting website traffic from Facebook
Cost of course: £90
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LinkedIn for Business
LinkedIn is a very valuable tool to find the key decision makers within certain companies. It’s used for finding the best point of contact, gaining familiarity with their background before a call or sales pitch and a lot more. Find out how it can be used to enhance your business.
Course overview:
- Introduction to LinkedIn
- Company policies relating to LinkedIn
- How LinkedIn works
- Setting up your LinkedIn profile
Cost of course: £90
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Twitter for Business
Twitter is a social media platform that is used by a wide range of people, from celebrities, who use it to communicate with their fans to companies and brands who can use it to engage their customers and attract new ones.
Course overview:
- An introduction to Twitter
- Getting started on Twitter
- Using third‐party applications
- Being social
Cost of course: £90
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Social Media for Business
This course is all about how to get the best out of social media in a business. It looks at business strategy, business development and the practicalities of employing people and agencies to support your social media activity.
Course overview:
- Introduction
- What is social media?
- Introduction to POST methodology
- Websites and microsites
- Facebook
- LinkedIn
- Twitter
- Blogging
- Video
- Bringing it all together
- Is social media worth it?
Cost of course: £149
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Search Engine Optimisation for Business
This course focuses on the anchor point of your digital marketing strategy which is your website or micro-site. Here we’ll explore search engine optimisation ‘SEO’ and how you can use this to drive traffic to your website.
Course overview:
- Introduction to SEO
- Link building
- On‐site SEO
- Social media as part of SEO
- Local search
- Pay Per Click (PPC)
Cost of course: £149
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