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Social media & SEO E-Learning courses

The Web Surgery has designed, created and written a number of e-learning courses over the years. The following examples offer an in depth insight on how to use SEO and social media for your business.

We’ve taken the most popular social media platforms and created interactive e-learning courses on Facebook, Linkedin, Twitter and how to get the best out of social media in a business.

The SEO (Search Engine Optimisation) e-learning course explores the world of SEO and how you can use this to drive traffic to your website.  It demonstrates a range of SEO techniques which include link building, social media, local search and PPC.

    Social media and SEO E-Learning Courses

    The Web Surgery offers the following social media and SEO E-Learning courses:

    Facebook for business

    Facebook for Business

    Facebook is the world’s largest social network. With over a billion users it’s very likely that a proportion of your target customer audience will have a Facebook account.

    Course overview:

    • An introduction to Facebook
    • Setting up a Facebook brand page
    • Administrating your Facebook brand page
    • Adding content to your brand page
    • Custom applications
    • Getting people to your brand page
    • Facebook advertising
    • Getting website traffic from Facebook

    Cost of course: £90

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    Linkedin for businessLinkedIn for Business

    LinkedIn is a very valuable tool to find the key decision makers within certain companies. It’s used for finding the best point of contact, gaining familiarity with their background before a call or sales pitch and a lot more. Find out how it can be used to enhance your business.

    Course overview:

    • Introduction to LinkedIn
    • Company policies relating to LinkedIn
    • How LinkedIn works
    • Setting up your LinkedIn profile

    Cost of course: £90

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    Twitter for businessTwitter for Business

    Twitter is a social media platform that is used by a wide range of people, from celebrities, who use it to communicate with their fans to companies and brands who can use it to engage their customers and attract new ones.

    Course overview:

    • An introduction to Twitter
    • Getting started on Twitter
    • Using third‐party applications
    • Being social

    Cost of course: £90

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    Social media for businessSocial Media for Business

    This course is all about how to get the best out of social media in a business. It looks at business strategy, business development and the practicalities of employing people and agencies to support your social media activity.

    Course overview:

    • Introduction
    • What is social media?
    • Introduction to POST methodology
    • Websites and microsites
    • Facebook
    • LinkedIn
    • Twitter
    • Blogging
    • Video
    • Bringing it all together
    • Is social media worth it?

    Cost of course: £149

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    search engine optimisation for business

    Search Engine Optimisation for Business

    This course focuses on the anchor point of your digital marketing strategy which is your website or micro-site. Here we’ll explore search engine optimisation ‘SEO’ and how you can use this to drive traffic to your website.

    Course overview:

    • Introduction to SEO
    • Link building
    • On‐site SEO
    • Social media as part of SEO
    • Local search
    • Pay Per Click (PPC)

    Cost of course: £149

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    Recommended System Requirements

    • Operating System: Windows XP/7/8, Mac OSX (10.6)
    • Browser: Chrome 20+, Firefox 28+, Internet Explorer 9, Safari for Mac 5+
    • Video: Up to date video drivers
    • Memory: 1Gb+ RAM
    • Additional Software: Flash Player 10+
    • Download Speed: Broadband (3Mb+)

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