The Web Surgery - Web Design UK


Call Us On:

London: 020 8144 6540

Lancashire: 01282 570 880


The Web Surgery - Web Design UKVideo Appointments

Schedule an appointment to discuss your project or training.

Skip to main content

Content Creation

Podcast Series - Who Dares Leads

Podcast Production Agency Create New Series

By Bespoke Website Design, Content Creation, Podcast Production Agency

Who Dares Leads Podcast Series

Who Dares Leads is a podcast series that opens up listening and learning from real-life journeys.

Ben Warnes engages with leaders via compelling conversations, exploring the influences, mindsets, challenges, and pivotal moments that define each guest’s leadership journey and their secrets to reaching their full potential.


The Web Surgery designed and built a new Podcast Series for Who Dares Leads.  In this we created a new brand, logo, website, scripts, audio recordings in London studio, photography, filming, editing, marketing and social media management.  The podcast series is available to listen to on: Spotify, Apple Podcasts, YouTube, Amazon Music and Podcast Addict.

Website Address

Listen To Podcast

Our Services

  • Branding
  • Logo
  • Website design and launch
  • Scripts
  • Podcast recordings
  • Photography
  • Filming
  • Editing
  • Marketing
  • Social Media Management

Would you like to have a podcast series created?

Then get in touch with The Web Surgery today and see how we can help – contact us here.

Medical Website Development

Learning Management System (LMS) Website Design

By Content Creation, Learning Management System, LMS

Designed for the administration, tracking, reporting and certifying of e-learning courses and training programmes.

The Web Surgery design and build Learning Management Systems (LMS) for a wide range of clients from various industries. The LMS is built to your specifications and we can also create the content for the e-learning courses.

The LMS will allow you to deliver online training to users in real time and track results too. It can be used as part of blended learning for pre, during and post training so that it adds value to what you are already providing.  

An LMS can be used not only for e-learning but to complement coaching, workshops, webinars etc. and once passed users can be given an accreditation or qualification.

LMS package designed specifically for you

We understand how important it is for our clients to save time and money; which is why we provide everything you could possibly need for your LMS in one place.

Our professional team will be there every step of the way, so that we can provide advice and assistance from the initial ideas to managing and marketing your website. We take all of the hassle and stress out of LMS web design and development, as everything you need is all in one place. We even create mobile apps, if this is an avenue you want to pursue.

Some of the features we offer in our LMS

  •  Professional bespoke LMS design
  •  Responsive to work on desktop, tablet and mobile
  •  Free consultancy to identify your eLearning objectives
  •  Take your raw content and design an engaging experience
  •  Convert content into elearning courses
  •  Create engaging, interactive content (videos, quizzes, presenters etc.)
  •  Assessments, accreditation and certification
  •  SCORM (Shared Content Object Reference Model) compliant
  •  Tin-Can API or The Experience API (xAPI)
  •  Hosting, updates and maintenance

We pride ourselves on offering a vast range of digital services, from creating your online LMS presence to marketing it.

Our award-winning LMS web design services can help you provide the tutoring or education you want, to millions of people worldwide. Whether you want to teach basic maths to children or advanced chemistry to adults, we can help you achieve those goals.

All of our bespoke e-learning websites are also fully responsive; meaning your visitors and students can access their learning on a desktop, tablet or mobile. We can match and exceed any expectations you have, for your new e-learning website. Contact us today to find out more.

WordPress Versus Duda

WordPress Versus Duda: Why We Always Choose WordPress

By Bespoke Website Design, Branding, Content Creation, Search Engine Optimisation, SEO, The Web Surgery, Web Design, Web Design UK

We build our client websites on WordPress. There are alternatives out there, but we strongly believe WordPress is your best choice for a functional, customisable and responsive website. Duda is one of the closest competitors to WordPress but here we’re exploring why The Web Surgery always chooses WordPress.

Customisation and Scalability: Tailoring Websites to Healthcare Needs

Healthcare websites face unique challenges. They require intricate information structures, patient portals, appointment booking systems, and seamless integration with medical databases. WordPress excels here, boasting an unmatched arsenal of plugins and themes. There are tens if not hundreds of thousands of themes, plug-ins and tools you can use with WordPress to create a unique and functional website. This vast library empowers us to sculpt a website for our clients that perfectly aligns with their specific needs. Duda’s limited plugin library struggles to achieve the same level of quality.

Consider a medical practice’s website. With WordPress, you can install plugins for appointment booking, patient education resources, and custom forms for medical history intake. Duda’s more restrictive functionality would necessitate workarounds or difficult coding which would not be easy to edit and change as a website owner. This lack of flexibility can hinder growth, especially as your healthcare practice expands.

SEO: Integral to all Business Success

Visibility is everything when it comes to your website. There is no point having a fantastically designed website if it cannot be found. When it comes to search engine optimisation (SEO), WordPress is your natural choice. Its open-source nature allows developers to create specific and effective SEO-focused plugins, optimising everything from page speed to content structure. This gives healthcare websites a significant advantage in the competitive online healthcare market.

WordPress websites outperform their Duda counterparts in organic search. In the UK, WordPress boasts a market share of 65.3%, compared to Duda’s 0.5%. This translates to a staggering 1,814,015 websites using WordPress in the UK versus just 13,890 utilising Duda. These figures paint a clear picture: businesses on WordPress enjoy higher discoverability, attracting more visitors and boosting their online presence.

Cost and Value

While Duda offers all-inclusive pricing with built-in hosting, WordPress requires separate hosting and domain registration, which can initially appear more expensive. However, this initial investment pays dividends. WordPress’s open-source nature means no vendor lock-in, allowing you to switch hosting providers or customise your website without limitations. Additionally, the vast plugin library often offers free or affordable options for essential features, making WordPress incredibly cost-effective in the long run.

The Web Surgery: Your WordPress Website Partner

The Web Surgery consistently uses WordPress to create unique and effective websites for our clients in the healthcare sector and beyond. Our range of packages allows our clients to pick the perfect level of service for their needs, which can include everything from a basic website build to a complete service incorporating SEO and digital marketing too.

Would you like to have a new website built or have one updated?

Then get in touch with The Web Surgery today and see how we can help – contact us here.

Merry Christmas

Merry Christmas and Happy New Year

By Bespoke Website Design, Branding, Content Creation, E-Learning, Ecommerce Web Design, Google Ads, Graphic Design, Marketing, Photography, PPC, PR, Search Engine Optimisation, SEO, The Web Surgery, Video Production, Web Design, Web Design UK

Wishing all our customers a joyous Christmas filled with warmth and happiness.

As the year draws to a close, we want to express our gratitude for your continued support. Your trust has been the cornerstone of our success, and we’re truly thankful for the opportunity to serve you.

May this holiday season bring you happiness, good company, and well-deserved relaxation. Looking forward to working with you in the coming year and making it even more successful together.

Merry Christmas and a Happy New Year!

How long should a blog post be?

How long should a blog post be?

By Content Creation, Marketing, Search Engine Optimisation, SEO

The debate over the perfect length for a blog post is as old as blogging itself. Understanding how long a blog post should be, both for your readers and SEO purposes, will help ensure your content is delivered in the most effective way.

Why Do Words Matter?

Defining text length is straightforward – it’s the sheer volume of words you weave into your creation. But why does it hold such weight in the realm of blogging? The answer lies in creating the perfect balance of user experience, engagement and search engine optimisation.

Satisfying SEO Needs

Lengthy, high-quality blog posts, over 1000 words, have a higher chance of reaching the top of Google’s search results. This isn’t merely a matter of word count, but rather the opportunities it presents. More words offer more clues for search engines to decipher your content’s value and essence. They allow you to incorporate your focus key phrase throughout the text naturally, avoiding the painful problem of keyword stuffing.

Additionally, extended article length provides space for a wider range of related keywords and synonyms, enriching your content’s topical value and ticking more boxes for the search engines. This breadth makes it easier to rank for multiple long-tail variations of your chosen keyword, expanding your reach to a wider audience.

Skimpy posts of a few hundred words can trigger alarm bells for the search engines. They often read as “thin content,” lacking the depth and substance to satisfy reader queries. Google prioritises content that offers comprehensive answers.

Engaging your Audience

SEO isn’t the only reason to consider length. A well-crafted, lengthy post with valuable insights and information is something your readers will want to read. You need to consider content that will engage with your audience on a deeper level to boost interest and keep people visiting and spending time on your website.

Carefully woven articles complete with examples, explanations, and anecdotes, easily transports readers to the heart of the matter, adding value to their experience on your website.

Tools and Plugins to guide your journey

There are many different tools you can consider to help you create blog posts and content which meet the needs of the search engines. However, it is important to keep in mind your end goal of engaging your audience too.

Yoast SEO is an effective WordPress tool that can guide your content optimisation and readability. Its text length check, integrated into its SEO analysis, provides feedback on whether your content has enough words to rank. Green lights for adequate length, while red and orange warn of posts that might struggle to meet the needs of the search engines. Yoast offers specific minimum word counts for different page types, ensuring you strike the right balance between brevity and depth.

Taxonomy pages, housing categories and subcategories require at least 250 words. Regular blog posts and pages need slightly more at 300 words, while cornerstone content, your in-depth explorations of crucial topics, should aim for a much more significant 900 words. Yoast even extends its assistance to product pages and descriptions, with a minimum of 200 words suggested for each.

Quality Reigns Supreme

Words matter and word counts matter too but they are simply guides for your content creation. While lengthy posts offer advantages, quality reigns supreme. Some topics simply do not need 2000 words to make their main point and add the value a reader, and the search engines, are looking for. It’s about balancing the idea against how much there is to say and how much you really need to say. Keep these key quality points in mind:


Prioritise clarity and flow. Write for your audience, addressing their questions and engaging their curiosity. Structure your text with logical headings, short paragraphs, and topic sentences that guide the reader along a clear path.


Stand out from the crowd. Inject your unique perspective and expertise into your writing. Conduct thorough research to inform your content, but don’t be afraid to challenge existing narratives and offer fresh insights. No one wants to read the same ideas over and over again, your business tone of voice and unique perspectives will help you to stand out.

Engage Your Readers

True experiences, anecdotes, humour, and visuals all add to the value of your content and help to keep readers engaged. Encourage interaction through questions, polls, and calls to action.

The right word count for your blog post depends on various factors, and you ultimately need to decide just how much anyone really wants to read about your chosen topic. Balancing how much you have to say with how much you need to say and meeting the ever-evolving requirements of the search engines is a balance which can be struck.

The Web Surgery offers a range of digital marketing services including content and copywriting for our clients. Please get in touch to see how we can help.

Healthcare Products Website Design

Website Design For Healthcare Products

By Bespoke Website Design, Branding, Content Creation, Graphic Design, Healthcare Web Design, Healthcare Website Design, Medical Marketing, Medical SEO, Medical Video Production, Medical Web Design, Medical Website Design, Medical Website Designer, Web Design London

Supplier of Natural Healthcare Products – Alomar Health

Alomar Health offers a range of cosmetic health products that use nature’s ingredients to treat, moisturise, regenerate and soothe your skin.

They are all about natural cosmetics with health-boosting and wellness qualities.


The Web Surgery designed and built a responsive website that allows the customer to view a wide range of healthcare products.  We added a video front page and the ability to purchase products via credit cards, Apple Pay and Google Pay.

Website Address

Services Provided

  • Responsive to work on desktops, tablets and mobiles
  • Ecommerce
  • Video front page
  • Review System
  • Graphic Design
  • Payment gateways – Credit card, Apple Pay and Google Pay
  • Search Engine Optimisation (SEO)
  • Social Media
  • Blog
  • Marketing

Would you like to have a new website built or have one updated?

Then get in touch with The Web Surgery today and see how we can help – contact us here.

Medical Practice Management - Medical PA Service

Medical PA Services For Your Private Practice

By Bespoke Website Design, Branding, Content Creation, Google Ads, Graphic Design, Medical Marketing, Medical Photoshoot, Medical SEO, Medical Video Production, Medical Web Design, Medical Website Design, Medical Website Designer

Setup your private practice with The Web Surgery


Entering the world of private medical practice can be exciting and daunting. We are proud to have helped many doctors build their successful private medical practices, with a range of services available from our team. The Web Surgery is passionate about working with medical professionals looking to succeed and develop their own successful private medical clinics. We will work with you to create an online presence, as well as additional tools, to help your business become a success. Our services ensure you have dedicated support throughout your business’ journey and not just the foundations to get started. We can help with:

Your own phone number and medical PA service

We provide many of our medical sector clients with a dedicated phone number, invaluable for their business. We ensure a professional feel to all services provided and can arrange medical personal assistant services too for clients without these initial facilities. To make sure you’re getting the most from your services can provide call statistics and help ensure your medical PA is delivering the best possible service to your patients. We can create a bespoke medical PA service to support your business.

The right medical practice management

There are a range of practice management software packages out there. Ensuring you have the right medical practice management in place helps ensure you create the right impression for patients. As specialists in supporting healthcare businesses and private sector doctors we can make recommendations for the best software package for your needs. The right management software makes task management and appointment bookings seamless and easy to manage. It will safe storage of all patient information and be fully GDPR compliant.

We have experience in a range of different practice management software options and can talk through the best choices for your clinic. We can also ensure your medical PA is fully experienced and literate in your chosen package.

Designing an online presence and website that works

We specialist in website design and marketing and have many medical clients. Our medical websites are unique to the individual clinic and keep in mind your preferences for your practice. We design websites that reflect your clinic’s values and provide a wealth of information for patients exploring the website and also potential patients looking for a doctor in their area. A well-designed website is essential for private practice as you need to be visible online when potential patients search for your specialism or a doctor in their area.

We can provide hosting and help you choose the right domain name for your business, and also ensure you have a corresponding email address for enquiries.

Continued support through our marketing services

Many of our medical clients benefit from our wide range of medical marketing services. Tailored medical marketing can help grow your patient base, build your reputation and enhance the first impression you make when someone searches for your business online. It can also give existing patients more confidence and trust in your business as you actively seek to build a strong reputation for your business.

Our marketing services include content and blog writing to provide your business with a regular and relevant updates for your blog or news page, social media marketing over your choice of channels, including growing mediums like TikTok and Snapchat, email marketing, video content and any other method of marketing that is fitting for your business.

Professional medical practice management with the Web Surgery

Our talented team is packed with knowledge and in-depth experience working with medical professionals and those entering private practice for the first time. You can explore our portfolio of work and simply get in touch to arrange an initial call. We can’t wait to hear from you and start the journey.

LMA Coaching | Ben Warnes

Leadership Consultancy Website Design and Marketing

By Bespoke Website Design, Branding, Content Creation, Marketing, Web Design London, Web Design UK

LMA Coaching – Leadership Consultancy

LMA Coaching is led by Ben Warnes who coaches remarkable leaders to achieve incredible goals. Through his years of experience and learning, he has developed his signature LMA Coaching Framework to help leaders get from where they are to where they want to be.


LMA Coaching came to The Web Surgery for help to create a brand, website and marketing for their LMA Coaching Framework.  We designed and built a responsive website that promotes LMA Coaching and showcases the wide range of services they have to offer.

Website Address

Services Provided

  • Bespoke website design and build
  • Responsive to work on desktops, tablets and mobiles
  • Branding
  • Logo design
  • Search Engine Optimisation (SEO)
  • Marketing
  • Launch to search engines

Would you like to have a new website built or have one updated?

Then get in touch with The Web Surgery today and see how we can help – contact us here.

Contact Us Today

Digital Marketing Agency – A One Stop Shop

By Bespoke Website Design, Content Creation, Graphic Design, Medical Marketing, Medical Photoshoot, Medical SEO, Medical Video Production, Medical Web Design, Medical Website Design, Medical Website Designer, Photography, PPC, Search Engine Optimisation, SEO

The Web Surgery is an award-winning strategic digital agency specialising in branding, web design, apps, SEO and marketing.

We are committed to providing exceptional results for clients through strategic thinking, creativity and innovation.

Our mission is to offer a complete communication service that delivers on our clients’ commercial objectives – whether it’s to enhance a brand image, build customer loyalty, influence key opinion leaders, launch new products or services or increase online traffic and sales.

The Team

The team comes from an assortment of professional backgrounds including Online, IT, Media, Publishing and the Entertainment arena’s where over the past 12 years many a successful website has been built in the business to business and consumer focused world.

Our website and digital designers aim to tailor your specifications through the use of pleasing aesthetics and easy navigation and this approach has helped to build brand loyalty and increase sales not only locally, but worldwide for many of our previous and current clients.

Our philosophy

Strategic marketing campaigns and SEO are the secret to driving traffic and winning new business.
We offer fully integrated marketing services to get your website noticed using Search Engine Optimisation (SEO) and other targeted marketing methods. We believe that having a well constructed and informative website is representative of the quality and efficiency of your business.

Would you like to have a new website built or have one updated?

Then get in touch with The Web Surgery today and see how we can help – contact us here.

Medical Photoshoot

Linkedin Advertising in Healthcare

By Content Creation, Marketing, Medical Marketing, Medical SEO, Social Media Management

How to get the most from Healthcare LinkedIn Advertising

LinkedIn’s own research shows there are over 8.6million healthcare practitioners on their platform. LinkedIn is the platform where healthcare experts, professionals, and influencers gather and engage over valuable content. LinkedIn could be an invaluable tool for your healthcare business and here we’re exploring how to get the most from LinkedIn advertising.

LinkedIn is not only useful for job hunting, but it can also be a powerful networking tool to help you stay active within your industry. You want to be recognised for your achievements in your field, your research, and your commitment to development. Millions of professionals already recognise the power of healthcare LinkedIn advertising, but what can it do for you?

Better than your CV

LinkedIn used to be seen as a kind of online CV. While you do incorporate elements of your CV, it has become much more than that. Your profile can be developed and personalised to showcase your success and promote your healthcare business. You can combine who you are as a professional and a person in a single platform where your brand is of key importance. Fully optimising your LinkedIn profile allows you to reap the rewards.

Increase you Visibility

A complete LinkedIn profile for yourself and your business increases your marketability and will even increase your chance of being found by potential business partners and valuable contacts. While employment isn’t a focus, you will be seen by recruiters, too, and you may be able to use this to your advantage when looking for employees in your practice or healthcare business.

Being active on LinkedIn is crucial to increasing your visibility. A well-written LinkedIn profile can also attract the attention of potential patients and those you already treat. It is natural to check out the professional credentials of a private doctor or clinician and a complete LinkedIn profile helps establish trust.

Enhance your Research

LinkedIn makes it easy to connect with relevant people and organisations in your field. You can follow other healthcare organisations and enhance your research and understanding of other facilities practices. It can be great for competitor research but also for finding out how people are innovating and what you can learn from this. You can also ensure you are updated with industry developments and trending topics.

Connect with your Peers

LinkedIn is also a valuable networking tool for connecting with professionals in the same line of work or field of healthcare.  For example, there are many dedicated healthcare groups on LinkedIn that you can join to become active in.  These groups are the ideal place to share your expertise, read other people’s thoughts, and connect with people that you find insightful. 

LinkedIn Advertising for Healthcare with The Web Surgery

At The Web Surgery, we have specialist social media experts. This includes those who specialise in LinkedIn. This pairs up perfectly with our extensive healthcare expertise. For help with your healthcare LinkedIn advertising, simply get in touch.