How the UK’s Nursing Shortage is Nursing Recruitments Gain
It may seem mean-spirited to consider the NHS nursing shortage as something positive, but for private sector nursing agencies, it is a chance to further promote recruits to their services. What’s more it is an opportunity to win more contracts with the NHS and other healthcare providers, as nurses simply aren’t joining and staying in the NHS as they once did. Nursing agencies are seeing some benefits of this, as more nurses enter the private sector or opt to work in the NHS on an agency basis, there are more recruits to choose from.
NHS Nursing Shortage approaches “National Emergency”
National Health Executive reported that the current lack of NHS is at risk of becoming a national emergency. The NHS Improvement’s reports for 2018 showed that there were 107,743 NHS vacancies at the end of June 2018, an increase of almost 10% on the vacancies in March 2018 and this downward trend seems to be continuing.
NHS Improvement also reported that 9.2% of positions in the NHS were not filled. This in turn requires a higher amount of bank staff and working with nursing agencies. Nursing agencies are seeing more nurses turn to them for more flexible work and the chance to work in different environments as well as the NHS.
Marketing your Nursing Agency
Nursing agencies need to attract both clients and nurses looking for work. Clients are often NHS trusts but can be private hospitals, clinics and other healthcare environments. With this double purpose, it is particularly important that nursing agency owners and managers focus their marketing efforts well. From their web design to their social media presence, there needs to be a range of different approaches to achieve the best results.
Nursing agencies need a website which both clients and nurses can sign up to and may want to feature specialist elements such as job boards or job search facilities. You may also want clients and nurses to be able to create their own profiles so they can be looked up and find relevant jobs, as well as being able to keep a record of their applications. Some nursing agencies simply allow nurses to sign up and from there. From here they then offer their nurses to different companies or NHS contracts, ensuring they fulfil the requirements they’ve agreed.
In the busy world of recruitment, a strong online presence is absolutely essential. Job seekers will instantly look online for possible roles. Similarly, companies looking for agencies to fulfil roles may also look online to check the authenticity and reputation of agencies they’re considering working with. Professional design really matters.
The Web Surgery work with a wide range of medical professionals and similar service providers, helping to create beautiful website designs and strong online presences. Combining our design and marketing services allows companies to successfully grow their online presence and achieve their marketing goals.
Contact us for help with Marketing Your Nursing Agency
Contact The Web Surgery today to see how we can help with your online marketing.