When it comes to attracting new patients, your website is
one of, if not the, most important digital marketing tool you have. It sends a
message to potential patients about who you are, what you do, and why they can
trust you to provide the best quality care at all times.
It’s vital, therefore, to have a website that works for you
and your potential patients. This is where The Web Surgery comes in. We’re
experts in producing high-quality medical websites that make a powerful first
impression and help you grow your patient base as a result.
Key Medical Website Design Elements
When designing medical websites, we focus on five key
elements to make them stand out from the crowd:
1. Device optimisation
Over 70% of people use smartphones or tablets to access the
internet. Therefore, your site needs to look good, whatever device is used. We
design responsive websites optimised for speed and easy to navigate with
flexible images and adjustable fonts, for example.
2. Featured Services
On average, people spend 15 seconds on a website before
deciding whether to move on. Therefore, a good website will grab their
attention – quickly! We help you do this by showcasing a few key services on
your home page, encouraging potential patients to click through for more
information.
3. SEO and Keywords
No matter how good your site looks, if you don’t use SEO and
keywords, potential patients won’t find it because it won’t turn up in search
engine results. Our digital marketing experts use medical SEOs and keywords that
improve search results and drive traffic to your website as a result.
4. Patient Experience
Reviews play a big part in a potential patient’s
decision-making process. They want to know what other patients think, and if
they were happy with the treatment they received. You can do this by creating a
testimonials page or creating a page that lets patients post reviews’ live’ so
that it’s constantly updated.
5. Booking Appointments
Today, we’re used to buying or booking online. This includes
appointments. Therefore, if possible, let patients book appointments through
your website. We create easy online booking forms that can be accessed through
the click of a button.
Let Us Design Your Website
If your website doesn’t contain these key elements, it probably isn’t as effective as it could be. Let us help you design a website that works. Contact us today to find out more.
