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We build our client websites on WordPress. There are alternatives out there, but we strongly believe WordPress is your best choice for a functional, customisable and responsive website. Duda is one of the closest competitors to WordPress but here we’re exploring why The Web Surgery always chooses WordPress.

Customisation and Scalability: Tailoring Websites to Healthcare Needs

Healthcare websites face unique challenges. They require intricate information structures, patient portals, appointment booking systems, and seamless integration with medical databases. WordPress excels here, boasting an unmatched arsenal of plugins and themes. There are tens if not hundreds of thousands of themes, plug-ins and tools you can use with WordPress to create a unique and functional website. This vast library empowers us to sculpt a website for our clients that perfectly aligns with their specific needs. Duda’s limited plugin library struggles to achieve the same level of quality.

Consider a medical practice’s website. With WordPress, you can install plugins for appointment booking, patient education resources, and custom forms for medical history intake. Duda’s more restrictive functionality would necessitate workarounds or difficult coding which would not be easy to edit and change as a website owner. This lack of flexibility can hinder growth, especially as your healthcare practice expands.

SEO: Integral to all Business Success

Visibility is everything when it comes to your website. There is no point having a fantastically designed website if it cannot be found. When it comes to search engine optimisation (SEO), WordPress is your natural choice. Its open-source nature allows developers to create specific and effective SEO-focused plugins, optimising everything from page speed to content structure. This gives healthcare websites a significant advantage in the competitive online healthcare market.

WordPress websites outperform their Duda counterparts in organic search. In the UK, WordPress boasts a market share of 65.3%, compared to Duda’s 0.5%. This translates to a staggering 1,814,015 websites using WordPress in the UK versus just 13,890 utilising Duda. These figures paint a clear picture: businesses on WordPress enjoy higher discoverability, attracting more visitors and boosting their online presence.

Cost and Value

While Duda offers all-inclusive pricing with built-in hosting, WordPress requires separate hosting and domain registration, which can initially appear more expensive. However, this initial investment pays dividends. WordPress’s open-source nature means no vendor lock-in, allowing you to switch hosting providers or customise your website without limitations. Additionally, the vast plugin library often offers free or affordable options for essential features, making WordPress incredibly cost-effective in the long run.

The Web Surgery: Your WordPress Website Partner

The Web Surgery consistently uses WordPress to create unique and effective websites for our clients in the healthcare sector and beyond. Our range of packages allows our clients to pick the perfect level of service for their needs, which can include everything from a basic website build to a complete service incorporating SEO and digital marketing too.

Would you like to have a new website built or have one updated?

Then get in touch with The Web Surgery today and see how we can help – contact us here.