Understanding TikTok and Snapchat in a medical world
There are a number of options to look at when considering TikTok and Snapchat.
First, let’s look at TikTok. It is a video-based network with over a billion downloads around the world. Users create short videos with overlays, text, filters, and music. They are usually a maximum of 15 seconds long though you can combine clips to make a 60-second video.
TikTok lends itself naturally to branded content and many businesses and brands have profiles on the channel. Video discoverability can be boosted by the use of hashtags, and it has many ad features including in-feed ads, branded hashtags and branded effects. Your budget will dictate which options are best for your business. The TikTok Creator Marketplace is also a valuable tool if you’re looking to tap into the influencer side of things.
Snapchat is an older platform and describes itself as a mobile messaging app. It has over 220 million users and lets people send short videos or pictures to each other. Snaps last just ten seconds. Brands do have profiles on Snapchat, but you can only share your content with people who “friend” you. The most effective way to succeed when marketing on Snapchat is through the Discover area and the purchase of ads which appear there. There are a range of different ad products to choose from so you can find the right option for your business. You could also consider working with Snapchat influencers, but make sure you do your research to find the right representatives or advocates for your brand.