The Web Surgery - Web Design UK


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Healthcare Marketing

Some reviews from our customers

By Marketing, Web Design UK

Thank you to The Web Surgery – amazing job for our Website The Blood Clinic – very helpful and always willing to accommodate us with our queries.

The Blood Clinic

We cannot thank Grant and his team enough for their hard work and dedication in getting our website up and running, and in such a short time frame too!

We are completely thrilled with how it looks and how easily navigated it is. It has already brought a lot of business in for us and we are sure that is because of the clean, elegant design. Their customer service has been wonderful and they have been so willing to take on our ideas and requests, and in addition, they have been exceptionally quick to make any edits that we have needed.

All in all, we really can’t recommend The Web Surgery highly enough!

Chelmsford Private GPs

Great experience using The Web Surgery. They have helped build a professional website and they are always happy to help should I need any alterations. Even assisted me with SEO related bits to help get my business up and running. Cannot fault the web surgery and would high recommend them. 10/10.

Mr Zishan Akhtar

I would recommend Grant and The Web Surgery to anyone looking for a professional looking website. Not only is the website design excellent but the quality and speed of service from Grant has been second to none.

He truly understood what we required for our business website and was on hand at each stage to guide us and always extremely approachable.

Simply fantastic and was one of the best choices we made when setting up our business!

Dr Wesley Tensel

We have always found The Web Surgery a pleasure to work with. They have been flexible, helpful and efficient – excellent value for money.

FK London


PPC Management Agency based in the UK

By Marketing, Pay Per Click, PPC

Paid search marketing is the quickest and most controllable method for getting your business noticed online.

Paid search marketing is the quickest and most controllable method for getting your business noticed online. Pay Per Click or PPC advertising is used by almost all businesses to ensure they are found by the right potential customers.  Our SEO experts work with you to help get your brand noticed online through a range of digital tools.

PPC Advertising

Getting the most from PPC advertising takes considerable time, experience, and energy.

It is a hugely data-led practice and often requires time which the average businessperson simply cannot spare day-to-day. The Web Surgery’s PPC management service ensures you don’t have to lose a second’s  business time as our experienced team can handle your PPC and ensure it delivers the results you’re looking for, within your set budget.  We offer a range of PPC packages, designed to offer all you need for your paid Google and Bing ad campaigns.

Managing and Monitoring your PPC Ads

The expert team at The Web Surgery will ensure all your paid advertising campaigns run like clockwork and our service includes the following:

Keyword Research

We will research keywords based on your niche and if relevant, location Our main goal is to ensure high quality keyword optimisation to improve your click-through rate.

Bid Setup

We can set up your bids and competitor base, after researching prices and also competition based on the chosen keyword or keywords. Our bidding my incorporate manual and automatic bids and your chosen PPC package will dictate the budget spent.

Scheduling Ads

We ensure your ads are running at optimal times for your business. Some businesses may benefit more from weekend advertising than others and we’ll be sure your campaign scheduling reflects this.

Geo Targeting

Local businesses want to attract local customers and geo targets helps with this. We can set your ads to target your specific region as well as have more far-reaching ads for the whole of the UK or further afield. Online serve providers can have worldwide targeted ads or those in areas you have pinpointed as target customer bases.

Negative Keyword Optimisation

Negative keyword optimisation is something people often forget, especially if they’re not working with a professional partner. We will find your negative keywords and enter them into your Google and Bing advertising accounts to help boost your PPC profits.

Bid Optimisation and Analysis

Once your adverts are active our work doesn’t stop there. We will make sure to check in and analyse the success of every campaign. We’ll tweak and change prices, as well as keyword optimisation and setup to maximise the chance of positive results. We will also monitor bid costs, CTR, clicks and keyword position, working to improve your position at all times.

Pay Per Click (PPC) with The Web Surgery

Pay-per-click advertising is a quick and effective way to boost traffic and clicks to your site.

As its tailored to a specific audience relevant to your business, there is also a higher chance of clicks turning into customers. Hand your PPC management over to The Web Surgery team and we’ll deliver effective results. Contact us today to discuss the right package for your business.

Legal Practice Website Design

By Bespoke Website Design, Marketing, Web Design, Web Design Lancashire, Web Design UK

Legal Practice – Blueberry Legal

Blueberry Legal is an Estate Planning Legal Practice based in the Ribble Valley, Lancashire.  They objective is to protect clients and their families from  Inheritance Tax, Care Home Fees, Divorce, Side ways disinheritance and Bloodline Protection that may impact their estate.


Blueberry Legal commissioned The Web Surgery to build a new bespoke website that showcases range of state Planning Legal services they offer.

Website Address


Website design and build
Responsive for desktops, mobiles and tablets
Digital Marketing

Would you like to have a new website built or have one updated?

Then get in touch with The Web Surgery today and see how we can help – contact us here.

Merry Christmas

Merry Christmas and Happy New Year

By Bespoke Website Design, Branding, Content Creation, E-Learning, Ecommerce Web Design, Google Ads, Graphic Design, Marketing, Photography, PPC, PR, Search Engine Optimisation, SEO, The Web Surgery, Video Production, Web Design, Web Design UK

Wishing all our customers a joyous Christmas filled with warmth and happiness.

As the year draws to a close, we want to express our gratitude for your continued support. Your trust has been the cornerstone of our success, and we’re truly thankful for the opportunity to serve you.

May this holiday season bring you happiness, good company, and well-deserved relaxation. Looking forward to working with you in the coming year and making it even more successful together.

Merry Christmas and a Happy New Year!

How long should a blog post be?

How long should a blog post be?

By Content Creation, Marketing, Search Engine Optimisation, SEO

The debate over the perfect length for a blog post is as old as blogging itself. Understanding how long a blog post should be, both for your readers and SEO purposes, will help ensure your content is delivered in the most effective way.

Why Do Words Matter?

Defining text length is straightforward – it’s the sheer volume of words you weave into your creation. But why does it hold such weight in the realm of blogging? The answer lies in creating the perfect balance of user experience, engagement and search engine optimisation.

Satisfying SEO Needs

Lengthy, high-quality blog posts, over 1000 words, have a higher chance of reaching the top of Google’s search results. This isn’t merely a matter of word count, but rather the opportunities it presents. More words offer more clues for search engines to decipher your content’s value and essence. They allow you to incorporate your focus key phrase throughout the text naturally, avoiding the painful problem of keyword stuffing.

Additionally, extended article length provides space for a wider range of related keywords and synonyms, enriching your content’s topical value and ticking more boxes for the search engines. This breadth makes it easier to rank for multiple long-tail variations of your chosen keyword, expanding your reach to a wider audience.

Skimpy posts of a few hundred words can trigger alarm bells for the search engines. They often read as “thin content,” lacking the depth and substance to satisfy reader queries. Google prioritises content that offers comprehensive answers.

Engaging your Audience

SEO isn’t the only reason to consider length. A well-crafted, lengthy post with valuable insights and information is something your readers will want to read. You need to consider content that will engage with your audience on a deeper level to boost interest and keep people visiting and spending time on your website.

Carefully woven articles complete with examples, explanations, and anecdotes, easily transports readers to the heart of the matter, adding value to their experience on your website.

Tools and Plugins to guide your journey

There are many different tools you can consider to help you create blog posts and content which meet the needs of the search engines. However, it is important to keep in mind your end goal of engaging your audience too.

Yoast SEO is an effective WordPress tool that can guide your content optimisation and readability. Its text length check, integrated into its SEO analysis, provides feedback on whether your content has enough words to rank. Green lights for adequate length, while red and orange warn of posts that might struggle to meet the needs of the search engines. Yoast offers specific minimum word counts for different page types, ensuring you strike the right balance between brevity and depth.

Taxonomy pages, housing categories and subcategories require at least 250 words. Regular blog posts and pages need slightly more at 300 words, while cornerstone content, your in-depth explorations of crucial topics, should aim for a much more significant 900 words. Yoast even extends its assistance to product pages and descriptions, with a minimum of 200 words suggested for each.

Quality Reigns Supreme

Words matter and word counts matter too but they are simply guides for your content creation. While lengthy posts offer advantages, quality reigns supreme. Some topics simply do not need 2000 words to make their main point and add the value a reader, and the search engines, are looking for. It’s about balancing the idea against how much there is to say and how much you really need to say. Keep these key quality points in mind:


Prioritise clarity and flow. Write for your audience, addressing their questions and engaging their curiosity. Structure your text with logical headings, short paragraphs, and topic sentences that guide the reader along a clear path.


Stand out from the crowd. Inject your unique perspective and expertise into your writing. Conduct thorough research to inform your content, but don’t be afraid to challenge existing narratives and offer fresh insights. No one wants to read the same ideas over and over again, your business tone of voice and unique perspectives will help you to stand out.

Engage Your Readers

True experiences, anecdotes, humour, and visuals all add to the value of your content and help to keep readers engaged. Encourage interaction through questions, polls, and calls to action.

The right word count for your blog post depends on various factors, and you ultimately need to decide just how much anyone really wants to read about your chosen topic. Balancing how much you have to say with how much you need to say and meeting the ever-evolving requirements of the search engines is a balance which can be struck.

The Web Surgery offers a range of digital marketing services including content and copywriting for our clients. Please get in touch to see how we can help.

Innova Laser Skin & Cryosthetic Clinic

Aesthetic Website Design For Innova

By Aesthetic Website Design, Branding, Marketing, Web Design Suffolk

Innova Laser Skin & Cryosthetic Clinic

Innova Laser Skin & Cryosthetic Clinic is a specialist skin care clinic dedicated to offering the very best aesthetic treatments. Their goal is to help patients look and feel their best and ensure they are in the very best hands.


Innova Laser Skin & Cryosthetic Clinic came to The Web Surgery for help to launch their new clinic online.  We designed their logo, built their responsive website showcasing all the treatments they offer and created the branding to be used across multiple marketing touch points.

Website Address


  • Logo design
  • Branding
  • Website design and launch
  • Responsive for mobiles and tablets
  • Booking System
  • SEO
  • Analytics

Would you like to have a new website built or have one updated?

Then get in touch with The Web Surgery today and see how we can help – contact us here.

LMA Coaching | Ben Warnes

Leadership Consultancy Website Design and Marketing

By Bespoke Website Design, Branding, Content Creation, Marketing, Web Design London, Web Design UK

LMA Coaching – Leadership Consultancy

LMA Coaching is led by Ben Warnes who coaches remarkable leaders to achieve incredible goals. Through his years of experience and learning, he has developed his signature LMA Coaching Framework to help leaders get from where they are to where they want to be.


LMA Coaching came to The Web Surgery for help to create a brand, website and marketing for their LMA Coaching Framework.  We designed and built a responsive website that promotes LMA Coaching and showcases the wide range of services they have to offer.

Website Address

Services Provided

  • Bespoke website design and build
  • Responsive to work on desktops, tablets and mobiles
  • Branding
  • Logo design
  • Search Engine Optimisation (SEO)
  • Marketing
  • Launch to search engines

Would you like to have a new website built or have one updated?

Then get in touch with The Web Surgery today and see how we can help – contact us here.

Medical Photoshoot

Linkedin Advertising in Healthcare

By Content Creation, Marketing, Medical Marketing, Medical SEO, Social Media Management

How to get the most from Healthcare LinkedIn Advertising

LinkedIn’s own research shows there are over 8.6million healthcare practitioners on their platform. LinkedIn is the platform where healthcare experts, professionals, and influencers gather and engage over valuable content. LinkedIn could be an invaluable tool for your healthcare business and here we’re exploring how to get the most from LinkedIn advertising.

LinkedIn is not only useful for job hunting, but it can also be a powerful networking tool to help you stay active within your industry. You want to be recognised for your achievements in your field, your research, and your commitment to development. Millions of professionals already recognise the power of healthcare LinkedIn advertising, but what can it do for you?

Better than your CV

LinkedIn used to be seen as a kind of online CV. While you do incorporate elements of your CV, it has become much more than that. Your profile can be developed and personalised to showcase your success and promote your healthcare business. You can combine who you are as a professional and a person in a single platform where your brand is of key importance. Fully optimising your LinkedIn profile allows you to reap the rewards.

Increase you Visibility

A complete LinkedIn profile for yourself and your business increases your marketability and will even increase your chance of being found by potential business partners and valuable contacts. While employment isn’t a focus, you will be seen by recruiters, too, and you may be able to use this to your advantage when looking for employees in your practice or healthcare business.

Being active on LinkedIn is crucial to increasing your visibility. A well-written LinkedIn profile can also attract the attention of potential patients and those you already treat. It is natural to check out the professional credentials of a private doctor or clinician and a complete LinkedIn profile helps establish trust.

Enhance your Research

LinkedIn makes it easy to connect with relevant people and organisations in your field. You can follow other healthcare organisations and enhance your research and understanding of other facilities practices. It can be great for competitor research but also for finding out how people are innovating and what you can learn from this. You can also ensure you are updated with industry developments and trending topics.

Connect with your Peers

LinkedIn is also a valuable networking tool for connecting with professionals in the same line of work or field of healthcare.  For example, there are many dedicated healthcare groups on LinkedIn that you can join to become active in.  These groups are the ideal place to share your expertise, read other people’s thoughts, and connect with people that you find insightful. 

LinkedIn Advertising for Healthcare with The Web Surgery

At The Web Surgery, we have specialist social media experts. This includes those who specialise in LinkedIn. This pairs up perfectly with our extensive healthcare expertise. For help with your healthcare LinkedIn advertising, simply get in touch.


Digital Marketing For Your Business

By Marketing, Medical Marketing

Marketing your product or service can help you to build your brand, win new customers and generate leads. Each day we deliver Marketing Campaigns that are effective and deliver results for our clients.

Marketing is fundamental to the success of any business, from brand building to product creation, design and launch – Here at The Web Surgery we leave no stone unturned.

Digital marketing will enable you to:

  • Create an online presence that drives traffic to your website
  • Increase sales
  • Build your reputation and brand
  • Keep visitors engaged
  • Grow your customer base

Building your reputation

Potential customers will search online for either your name or keywords associated with your business.

A good medical marketing strategy will make sure this directs them to the information you want them to find.

Reassurance and trust

Having an up-to-date website and social media with useful content will keep new and existing customers coming back to your site.

It’s also a great way to promote information about new products or services – and build strong foundations of reassurance and trust. If you don’t, then your competitors will.

How we can help your digital marketing

Effective digital marketing isn’t a one-off quick fix – it requires ongoing attention and focus.

If you would like to know more and want to discuss your digital marketing then get in touch with The Web Surgery today and see how we can help – contact us here.

Medical website design

Medical Marketing Agency Based In The UK

By Bespoke Website Design, Content Creation, Marketing, Medical Marketing, Medical Photoshoot, Medical SEO

Medical Marketing for Hospitals, Clinics and Medical Specialists

More and more people are using the internet to research every aspect of their lives, including their medical care. So having your medical website found on search engines is an essential way to help you engage with your existing patients – and attract new ones.

Medical marketing will enable you to:

  • Grow your patient base
  • Build your reputation
  • Make a powerful first impression
  • Keep existing patients engaged

Building your reputation online

Potential patients will search online for either your name or keywords associated with your specialist field. A good medical marketing strategy will make sure this directs them to the information you want them to find.

Reassurance and trust

Having an up-to-date website and social media with useful content will keep new and existing patients coming back to your site. It’s also a great way to promote information about new procedures or services – and build strong foundations of reassurance and trust. If you don’t, then your competitors will.

To give you some ideas on what we can do for your medical practice, see our range of Medical Website Design sites and then get in touch to find out more.

How we can help your medical marketing

Effective digital marketing isn’t a one-off quick fix – it requires ongoing attention and focus. We will undertake a FREE audit of your website and social media.  From our findings we will recommend a strategy that meets your needs and wants.

Would you like to know more about Medical Marketing?

Then get in touch with The Web Surgery today and see how we can help – contact us here.