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Medical Marketing

Healthcare Marketing

Can TikTok and Snapchat be harnessed for Healthcare Marketing?

By Medical Marketing, Medical SEO

Social media platforms such as TikTok and Snapchat have never been more popular. While they’re the favourite tool of those under 18, there are also millions of millennials and older users who provide a great target market for many healthcare businesses. TikTok has over 600 million users per month and it’s only going to increase, so how can these newer video and image-based platforms be utilised by brands in healthcare?

TikTok and Snapchat Healthcare Marketing

Over 20% of TikTok users are actually over 40 but the main demographic on these channels is probably not your primary target patient, but this doesn’t mean they have no value to your business. These age groups still look for medical advice online, visit doctors and have medical appointments. Research shows that you can use these channels to reach multiple age groups and older user numbers are increasing steadily too.

Below are three effective ways a healthcare business could make the most of these channels:

Raise Awareness

Raising awareness and trying to garner support and information sharing about particular medical conditions or treatments is always effective on these channels Short-form videos encouraging important check-ups like cervical smears or STI checks done in the right way could be invaluable to this audience. What’s more, it has proven success. The French Red cross launched the #PLSchallenge on TikTok and asked their influencers to create dance moves inspired by different types of first aid. The campaign reached over 7 million followers and allows the French government to move closer to their target of first aid training 80% of their population by the year 2030.

Patient Enquiries

With the right budget, there is no reason you can’t use Snapchat and TikTok for patient enquiries and discussion. You will need to instal the right elements on your website and invest in advertising to add a link into your content and then this will be able to be traced back to your conversions on your website.

Trust and Social Understanding

Sharing real-world stories is easy with instant apps like TikTok and if you have patients or staff up for the challenge, let them be free. You may have patients happy to share their recovery journeys, others who want to celebrate the delight of overcoming infertility or staff who have been with you for decades now reaching retirement. Sharing these personal moments via TikTok or Snapchat gives a real human quality to your business and your followers will appreciate this.

Understanding TikTok and Snapchat For Business

First, let’s look at TikTok. It is a video-based network with over a billion downloads around the world. Users create short videos with overlays, text, filters, and music. They are usually a maximum of 15 seconds long though you can combine clips to make a 60-second video.

TikTok lends itself naturally to branded content and many businesses and brands have profiles on the channel. Video discoverability can be boosted by the use of hashtags, and it has many ad features including in-feed ads, branded hashtags and branded effects. Your budget will dictate which options are best for your business. The TikTok Creator Marketplace is also a valuable tool if you’re looking to tap into the influencer side of things.

Snapchat is an older platform and describes itself as a mobile messaging app. It has over 220 million users and lets people send short videos or pictures to each other. Snaps last just ten seconds. Brands do have profiles on Snapchat, but you can only share your content with people who “friend” you. The most effective way to succeed when marketing on Snapchat is through the Discover area and the purchase of ads which appear there. There are a range of different ad products to choose from so you can find the right option for your business. You could also consider working with Snapchat influencers, but make sure you do your research to find the right representatives or advocates for your brand.

Harnessing the Power of The Latest Social Media Channels

Keeping up with social media is not always easy, especially when you have a busy medical business to run, but the more you commit to promoting your business effectively online, on the relevant channels, the better the returns. Snapchat and TikTok may seem like they don’t attract your target patient, but their users are loyal and may be in need of your services sooner than you think.

Medical website design

Medical website design for your clinic

By Medical Marketing, Medical Web Design, Medical Website Design, Medical Website Designer, Web Design, Web Design UK

The value of first impressions can’t be underestimated and as a medical professional, you want your practice and experience to stand out.

More and more people are using the internet to research every aspect of their lives, including their medical care, so having a professional designed medical website can help build your reputation and improve that all important first impression.  We can help you as we’re medical digital experts who offer a wide range of bespoke services.

What makes a good medical website?

A well-designed medical website, created for you with your goals in mind, needs to do more than look good. The design needs to be clean and intuitive and keep things simple.
Whilst you may have a lot of medical knowledge to impart, it’s best your website keeps it to the basics and what is useful to your patients. Professional designers ensure that your site has a simple yet welcoming appearance and that is functions without a hitch.

Your medical website

Your medical website can be a window into your practice and your experience so make it count.  Many websites for medical professionals are simple one page and feature nothing to make them stand out.
An unappealing website will put off potential patients so you should use your site to impress them and show them evidence of your competency, reliability and trustworthiness.  Having a professional medical website is no longer an option, it is something your patients expect. The majority of people now use the Internet (rightly or wrongly) for medical and healthcare guidance and if you are hoping to attract more patients with issues related to your specialism or in your local area, you should ensure your website is designed by professionals to all it to create a new channel of communication between you and your customers.

Essential website features for medical professionals

A website design for a medical practice, consultant or doctor should feature:

Reflective Design: The design of your site should be reflective of your practice. Designers will look closely at what defines and makes your practice stand out and instil a sense of this into your design. Professional medical website designs are all unique and feature colour schemes and layouts which make browsing easy.

Responsive Design: Your patients may want to access your website from a range of devices so let them. If they want to view your site on their mobile phone, their tablet or their computer they should be able to do so and you can make this possible with a responsively designed site.

Easy Editing and Management: You will probably want to update your own site in time, with events, blog content and anything else which suits the needs of your practice. A well designed website will have a great back of house setup so you can login and make simple changes without causing issues for the overall design.

Medical website design at The Web Surgery

The Web Surgery specialises in creating unique websites for doctors and many other professionals.
Our team uses its expertise to ensure that only the best quality sites are created and that the end result both suits your practice and your patients. Whatever elements you need built into your site we can discuss on a one-to-one basis, to ensure you get a website you can be proud of.

Contact us today for a free no obligation quote on your medical website design.

Medical Photoshoot

Medical Photoshoot for Medical Professionals

By Medical Marketing, Medical Photoshoot

We offer bespoke Medical Photoshoot, Medical Photography for Doctors, Consultants and Clinics

Attracting new patients to your practice is something which many doctors find difficult. Your skills are in treatment and diagnosis, not marketing and branding. Many doctors have fantastically designed, responsive websites, missing the personal touch which makes their services stand out amongst competitors. A website as clinical as your treatments is never going to attract patients, and to inject personality and reality into your website, medical photography can be the perfect tool.

At The Web Surgery we work with many medical professionals and private practitioners and offer photoshoot opportunities to all our clients, giving them the chance to give their website a personal and professional feel. A medical photoshoot provides high quality images for your website and can be used in marketing materials, press releases and in any way you wish. Our professional photographers ensure the highest quality images, showing off your practice, yourself, and your staff team.

Doctor Photoshoots for an Appealing Personalised Practice Website

Our professional photographers can attend your clinic at a time to suit you and snap as many or as few photographs as you need. We can then edit and use these photographs to transform your website and inject a sense of your practice’s personality and character into the design, giving patients a chance to see the real you.

Medical clinics and practices are not always viewed in the best light, especially by nervous patients, so a chance to see “behind the scenes” before their consultation is important for some people. Putting a face to the clinic and therefore the treatment they’re considering can help patients feel at ease and comfortable in your care.

Boost your Marketing Potential with Quality Medical Photography

Both photographs and videos are a valuable tool for marketing your practice and attracting new patients. The healthcare industry can be difficult to market and as we’ve already mentioned, when your skills lie in providing treatments and care, marketing may be an area you know you need professional support. Our team can provide support in all aspects of medical marketing and medical website design, and our photoshoot for doctor clinics provide a further opportunity to feed into our marketing strategies as well as give your website a lift.

Bespoke Medical Photoshoots

We provide our clients with the option of bespoke medical photography for their clinic and staff. We come to your clinic or practice and provide a full photoshoot of all aspects of your clinic, personnel, and yourself, dependent on your requirements. If preferred, we can also provide models and a location finding service and we are able to offer hair and makeup if needed too.

Contact The Web Surgery today to discuss your medical photoshoot and to book into give your website and marketing materials a real boost and personality injection.

Medical Marketing

Medical Marketing in the UK

By Medical Marketing, Medical SEO, Medical Web Design, Medical Website Design

Specialist practitioners in many areas of medicine need to make a good impression online as well as in person.

The modern world sees people looking online for anything they can find out before using a service, and this relates to medical service providers too.

Therefore, if you run a medical practice, a clinic or are a medical professional, you need a strong and clear online presence. Being specialists in medical website design and marketing, we will make sure you have access to the best quality designers and marketing experts that will create an online portal for your medical practice, clinic or service.  We can help you as we’re medical digital experts who offer a wide range of bespoke services.

Are you looking for medical marketing or website design?

Your website can be a window into your practice and your experience so make it count.

There are hundreds of medical professionals who don’t have a website or online presence and this means when they’re searched for by potential patients they can’t be found. Some of these possible patients will then not follow up because they couldn’t find out what they wanted initially about the medical practice or service provider. You don’t want to be discounted before you’ve had a chance to even describe your services so it is integral you invest in medical website design and marketing from a professional company that can help you show exactly what your services or experience are.

Professional medical marketing and website design

The best quality medical marketing and website design will make the complicated appear simple.

Your potential patients want to know as much as possible about your service and this can only be achieved if it is laid out in concise, clear terms. A clear design helps with getting across your key information. Good medical website design should be clean and simple, with intuitive design features and a very clear pathway through the site, with clear navigation.

Many patients and potential patients will visit your medical website to find out basic information such as how to make an appointment or the hours of the clinic. Others will want to know more about what you do, your medical background and your work. Some may even want to find out about your latest research and publications. All of this can available through your website, but properly organised so your visitors can easily get from section to section. Medical Marketing in the UK helps to bring patients to your website and social media.

Medical marketing with The Web Surgery

The Web Surgery is proud to work with a wide range of medical practitioners, clinics and doctors to craft their online presence.

Our experience in medical marketing means we are able to offer a wide range of marketing solutions to all of our clients. We understand and appreciate the requirements of quality medical marketing.  We work with many practices and practitioners across the UK to achieve their expectations.

Bespoke Medical Marketing in the UK

Are you looking for help with bespoke medical website design or help with your medical marketing? Then contact The Web Surgery today to see how we can help – contact us.

Mr Mathew Thomas - Consultant Urologist

New Website for Consultant Urologist Mr Mathew Thomas

By Bespoke Website Design, Branding, Medical Marketing, Medical SEO, Medical Web Design, Medical Website Design, Medical Website Designer, Web Design, Web Design UK

Mr Mathew Thomas is a Consultant Urologist working in North Lincolnshire dealing with diseases of the urinary tract, including those of the kidney, ureter, bladder and prostate as well as the penis, urethra, scrotum and testicles.

Solution

We designed and built a responsive website that is user friendly and allow patients to find out about the wide range of clinical services available.  

Website Address

www.northlincsurology.co.uk

Services Provided

  • Web design and build
  • Responsive to work on desktops, tablets and mobiles
  • Branding
  • Graphic design
  • Search Engine Optimisation (SEO)

Would you like to have a new website built or have one updated?

Then get in touch with The Web Surgery today and see how we can help – contact us here.

Consultant Dermatologist - Dr Tabi Leslie

Website Design for Consultant Dermatologist

By Bespoke Website Design, Branding, Medical Marketing, Medical SEO, Medical Web Design, Medical Website Design, Medical Website Designer, Search Engine Optimisation, SEO, Web Design, Web Design London, Web Design UK

Consultant Dermatologist – Dr Tabi Leslie

Dr Tabi Leslie is a Consultant Dermatologist based in London, treating adults and children for all common skin conditions including eczema, acne, mole checks, skin cancer/lesions, rosacea, psoriasis, skin allergy and associated rashes.

Solution

The Web Surgery created a bespoke responsive website for Dr Tabi Leslie that allows patients to have private consultations with her via video, phone or face to face appointments.

Website Address

www.drtabileslie.com

Services

  • Website design and build
  • Responsive for desktops, mobiles and tablets
  • Logo design
  • Appointments
  • Branding
  • Marketing
  • SEO

Would you like to have a new website built or have one updated?

Then get in touch with The Web Surgery today and see how we can help – contact us here.

Corwall Cardiologist Direct - Dr Audrius Simaitis

Medical Website Design for Cornwall Cardiology Direct

By Bespoke Website Design, Branding, Marketing, Medical Marketing, Medical SEO, Medical Web Design, Medical Website Design, Medical Website Designer, Search Engine Optimisation, SEO, Web Design, Web Design Cornwall, Web Design UK

New Website, Branding and Digital Marketing for Cornwall Cardiology Direct

Dr Audrius Simaitis is a Consultant Cardiologist practicing at the Royal Cornwall Hospital and Duchy Hospital in Cornwall. He strongly believes and promotes healthy lifestyle, including diet, exercise and meditation.

Solution

The Web Surgery created a responsive website that is user friendly and allow patients to find out about the wide range of clinical services available.  We then put a Digital Marketing plan in place to help launch the website, drive traffic to the site and engage with patients.

Website Address

www.cornwallcardiologist.co.uk

Services Provided

  • Web design and build
  • Responsive to work on desktops, tablets and mobiles
  • Logo design
  • Branding
  • Appointments for patient bookings
  • FAQ section
  • Digital Marketing
  • Search Engine Optimisation (SEO)
  • Pay Per Click (PPC)

Would you like to have a new website built or have one updated?

Then get in touch with The Web Surgery today and see how we can help – contact us here.

Mr Brij Madhok - Laparoscopic & Bariatric Surgeon

Website Design for Laparoscopic & Bariatric Surgeon

By Bespoke Website Design, Marketing, Medical Marketing, Medical Web Design, Medical Website Design, Medical Website Designer, Search Engine Optimisation, SEO, Web Design UK

Mr Brij Madhok – Laparoscopic & Bariatric Surgeon

Mr Brij Madhok is a Laparoscopic (keyhole) & Bariatric Surgeon who specialises in weight loss surgery such as sleeve gastrectomy and gastric balloon insertion as well as General and Upper GI surgery such as gallbladder removal, hernia repair, and surgery for acid reflux.

Solution

The Web Surgery designed and built a responsive website that allows patients to view a range of treatments that Mr Brij Madhok offers.  The website also displays a range of before and after images of patients.

Website Address

www.brijmadhok.co.uk

Services Provided

  • Bespoke website design and build
  • Responsive to work on desktops, tablets and mobiles
  • Branding
  • Search Engine Optimisation (SEO)
  • Doctify reviews
  • iWantGreatCare reviews
  • Testimonial integration
  • Blog
  • Marketing

Would you like to have a new website built or have one updated?

Then get in touch with The Web Surgery today and see how we can help – contact us here.

Medical Marketing

Patient Acquisition Marketing Ideas

By Bespoke Website Design, Medical Marketing, Medical SEO, Medical Video Production, Medical Web Design, Medical Website Design, Medical Website Designer

Patient Acquisition Marketing

Competition in the healthcare world is increasing year on year as services improve and more practitioners look to work in the private sector. Healthcare practices need dedicated patient acquisition strategies to ensure a steady flow of patients all recognising and benefiting from the quality of service you offer. The Web Surgery works with a wide range of healthcare companies and practitioners, offering unique and tailored patient acquisition marketing strategies.

Patient acquisition and patient retention marketing requires a number of key elements and The Web Surgery’s experienced team work tirelessly to ensure all of our clients benefit from the highest quality of service.

Below is a closer look at the core elements of patient acquisition marketing and how important it is for your business’ growth.

Tailored Digital Strategy

Patients looking for healthcare services or a new private doctor will first turn to the internet, and you need your business to be found. This requires a personalised and tailored digital strategy, ensuring your business can be found in a number of places with ease. Our strategies ensure your healthcare business has a presence wherever your potential patients may be looking, whether that’s social media, a search engine or a dedicated review service. Our omnichannel focus ensures you attract patients across all platforms.

Local SEO for High-Value Leads

Local SEO is particularly important for face-to-face business as you want to attract local patients who can access your services. Our quality local SEO strategy helps to cement your business’ position in the search engine rankings and builds organically to help ensure when people look for a local healthcare practitioner in your field, your website appears near the top.

Wow Patients with Great Web Design

Your website is extremely important when acquiring patients. It should be content-rich, beautifully designed and tailored to the needs of your patients. Your content should be well written, laid out logically and designed in a way which gives your patients all the information they need to make an informed decision about using your services. The Web Surgery design websites with in-built SEO to attract more patients, as well as ensuring high quality content.

We also work with talented and experienced videographers and photographers to create healthcare websites which have the look and feel of the bricks-and-mortar premises of our clients. With the additional of real-time video footage and photography of your premises and people, your website feels even more like a virtual window to your business and will give patients a sense of trust and familiarity.

Get an Instant Traffic and Lead Boost with PPC

Pay-per-click advertising is a quick and effective way of gaining traffic and targeted leads to your website. Well, it can be if it’s done properly. The Web Surgery team are experienced in managing PPC campaigns of various sizes and can help ensure you get the most for your budget and that both text and display ads are properly targeted to bring the right kind of traffic to your website. We can tailor your campaigns to ensure maximum patient acquisition and return on investment.

In an increasingly busy world packed full of different options for healthcare and patients who have a better understanding of both their rights and needs, you need to do more to stand out. Work with The Web Surgery to improve and streamline patient acquisition and ensure new patients are always keen to choose you.

Would you like to find out more about Patient Acquisition Marketing or Patient Retention Marketing?

Then get in touch with The Web Surgery today and see how we can help – contact us here.

How We Work

Best Content Creator Companies in the UK – The Web Surgery!

By Content Creation, Medical Marketing, Medical SEO, Medical Video Production, Medical Web Design, Medical Website Design, Medical Website Designer

The Web Surgery have been nominated as a top Content Creator agency by Welp Magazine.

We would like to thank Welp Magazine for nominating The Web Surgery as a top Content Creator in the UK. You can see more at: https://welpmagazine.com/top-content-creators-companies-and-startups-in-the-uk/

Get in touch

If you need help with Content Creation please get in touch with us today to discuss how we can help.

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