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Medical Marketing

UK’s Nursing Shortage is Nursing Recruitments Gain

UK’s Nursing Shortage is Nursing Recruitments Gain

By | Marketing, Medical Marketing, Medical Web Design, Medical Website Design, Search Engine Optimisation, SEO, Social Media Management, Web Design, Web Design London, Web Design UK | No Comments

How the UK’s Nursing Shortage is Nursing Recruitments Gain

It may seem mean-spirited to consider the NHS nursing shortage as something positive, but for private sector nursing agencies, it is a chance to further promote recruits to their services. What’s more it is an opportunity to win more contracts with the NHS and other healthcare providers, as nurses simply aren’t joining and staying in the NHS as they once did. Nursing agencies are seeing some benefits of this, as more nurses enter the private sector or opt to work in the NHS on an agency basis, there are more recruits to choose from.

NHS Nursing Shortage approaches “National Emergency”

National Health Executive reported that the current lack of NHS is at risk of becoming a national emergency. The NHS Improvement’s reports for 2018 showed that there were 107,743 NHS vacancies at the end of June 2018, an increase of almost 10% on the vacancies in March 2018 and this downward trend seems to be continuing.

NHS Improvement also reported that 9.2% of positions in the NHS were not filled. This in turn requires a higher amount of bank staff and working with nursing agencies. Nursing agencies are seeing more nurses turn to them for more flexible work and the chance to work in different environments as well as the NHS.

Marketing your Nursing Agency

Nursing agencies need to attract both clients and nurses looking for work. Clients are often NHS trusts but can be private hospitals, clinics and other healthcare environments. With this double purpose, it is particularly important that nursing agency owners and managers focus their marketing efforts well. From their web design to their social media presence, there needs to be a range of different approaches to achieve the best results.

Nursing agencies need a website which both clients and nurses can sign up to and may want to feature specialist elements such as job boards or job search facilities. You may also want clients and nurses to be able to create their own profiles so they can be looked up and find relevant jobs, as well as being able to keep a record of their applications. Some nursing agencies simply allow nurses to sign up and from there. From here they then offer their nurses to different companies or NHS contracts, ensuring they fulfil the requirements they’ve agreed.

In the busy world of recruitment, a strong online presence is absolutely essential. Job seekers will instantly look online for possible roles. Similarly, companies looking for agencies to fulfil roles may also look online to check the authenticity and reputation of agencies they’re considering working with. Professional design really matters.

The Web Surgery work with a wide range of medical professionals and similar service providers, helping to create beautiful website designs and strong online presences. Combining our design and marketing services allows companies to successfully grow their online presence and achieve their marketing goals.

Contact us for help with Marketing Your Nursing Agency

Contact The Web Surgery today to see how we can help with your online marketing.

Plastic Surgeon Liverpool - Mr Rizwan Alvi

Digital marketing campaign for Plastic Surgeon in Liverpool

By | Medical Marketing, Search Engine Optimisation, SEO, Web Design Liverpool, Web Design UK | No Comments

Mr Rizwan Alvi Plastic Surgeon

Mr Rizwan Alvi FRCS (Plast) is a leading Plastic Surgeon specialising in cosmetic plastic surgery in Liverpool, Chester and North Wales.

He has worked in the NHS as a Consultant and now focuses on Cosmetic Aesthetic Surgery and teaching and training the next generation of Plastic Surgeons.

Solution

Mr Alvi came to The Web Surgery for help to update his current website and increase his traffic levels and enquiries through Digital Marketing and SEO.  We put together a bespoke digital strategy that covers on and offsite SEO, content creation, blogging, website updates, maintenance, analytics and monthly SEO reporting on our results.

Website Address

www.rizwanalvi.co.uk

Services Provided

  • Digital Marketing
  • Search Engine Optimisation (SEO)
  • Content Creation
  • Blog
  • Website Maintenance
  • Analytics
  • SEO Reporting

Website designer for counsellor in UK

By | Branding, Content Creation, Medical Marketing, Medical Web Design, Medical Website Design, Search Engine Optimisation, SEO, Social Media Management, Web Design UK | No Comments

Bespoke Website Design for Counsellors

The stress and hectic nature of the modern world means more people are looking to discuss and express their concerns and worries with professional support.

Counselling and professional therapy can be both restorative and transformative. As demand grows, so does competition and therefore counsellors need to do all they can to stand out from the crowd. With professional website design for counsellors, professionals benefit from a fully tailored and personalised website design optimised for search engines and also potential clients.

How we can help with your new website

Website design for counsellors ensures clean, straightforward design which allows potential clients to find all the information they need before contacting a counsellor directly.

Everyone uses the internet to suss out any professional service they want to invest in and the same is true for medical and therapeutic services. If you cannot be found online, potential clients will simply find another counsellor.

A good counsellor website design ensures…

More Visitors to your Website

Well-designed counsellor websites are optimised for SEO, helping to improve your search engine position, ensuring more visitors arrive at your site. What’s more, these visitors are already primed to want your services as they’ve specifically searched for relevant keywords. At The Web Surgery we only offer website designs which are fully optimised and we build every website with the best and latest search engine optimisation tactics. This in turn generates more valuable traffic and leads who are primed to want your services.

Connect with your Audience

It’s been said before, but a website is an opportunity to invite clients in more closely and engage with them more personally. A professional and clear web design doesn’t confuse and helps guide potential clients around your site. It acts as a literal front door or shop window for your services and so it’s a real chance to impress and wow potential clients. Working with our professional web designers allows you to create the perfect design for your services and we can also offer our marketing and content services to help build your brand, create the tone of voice your business needs and connect directly with your clients and potential clients.

A Snapshot of Reality

At The Web Surgery we’re proud to offer websites which show a real picture of the services and environment offered by our clients. We are more than happy to provide professional photo shoots adding the personal touch to your website and allowing it to be a real snapshot of the reality clients will experiences if they visit you.

Website Design for Counsellors

The Web Surgery has provided many professional web design and marketing packages for medical packages from many backgrounds.

Our website design for counsellors maintains the same level of quality, personal input from the client themselves and any other features and additional services you may require. Contact The Web Surgery today to see how we can help.

Mr Premjit Randhawa - Consultant ENT Surgeon

Why Do Private Doctors Need Their Own Website?

By | Branding, Content Creation, Graphic Design, Medical Marketing, Medical Web Design, Medical Website Design, Photography, PR, Search Engine Optimisation, SEO, Social Media Management, Web Design, Web Design UK | No Comments

Private Doctors Online

Many private doctors can be found online with ease. There are NHS profiles, profiles on private clinic websites and perhaps regular updates on a practice or clinic’s website which incorporates information and updates about the doctor. With all this information, why should private practitioners commit to their own website?

For some it may seem like a step too far but the mobile nature of society and the fact that private practitioners are becoming even more flexible and available in their work means no single practice or NHS website ever contains all the information a patient could need. What’s more, doctors who run clinics at several different locations should be able to share this with their patients for ease and convenience, and in turn, they may soon see their patient base increase.

The private health sector is growing at an extremely fast rate and many doctors find that similar professionals are working very closely to them, adding competition and more options for patients. Even busy and “at capacity” doctors should invest in their own website because:

  • You will be found online for the right reasons
  • You are in control of your own online reputation
  • Patients value the convenience and easy access to key information about their practitioner.

Below we’re looking in more depth at some of key reasons a website is a very sound investment for doctors…

Be Prepared for Change

A single channel for new patient referrals is never a wise idea. An internet presence allows you to maintain and grow your referral stream, helping to add more possible channels through which you can find patients.

Patients will be Searching For You

The average patient today is already using the Internet to research their healthcare options. Whether referred or self-referring potential patients are already searching for you online. If you have little or no presence and they find a competitive provider who does, they’re very unlikely to choose you.

Fellow Professionals will be Searching For You

Referring doctors also use the Internet as a tool for due diligence. You may have a group of GPs or other professionals who consistently refer their patients to you, but newer professionals will look online for local, reliable professionals in specialist fields. A fantastic CV is one thing, but professional colleagues will definitely be impressed if they can instantly access your information online for easy referral.

Protect and Grow your Professional Reputation

No online presence is a negative marker in the modern world. People are expected to be online and choosing not to be builds distrust in anyone considering your services. What’s more, if your presence online is hampered by reviews which perhaps aren’t perfect or a true representation of your services, then this will be a standout element of what your potential patients and professional colleagues learn about you when searching. If you take control of your own online presence then you can ensure the more positive and suitable information is found.

Doctors Website Design and Marketing

At The Web Surgery we specialise in helping medical professionals get online or improve their current online presence. We have provided many professionals with bespoke doctors website design and additional marketing services to grow and cement their strong position online. Contact us today to find out more.

 

Holistic Pain Management Lab

Complementary & Alternative Medicines Website Launched

By | Branding, Content Creation, Graphic Design, Marketing, Medical Marketing, Medical Web Design, Medical Website Design, Photography, Search Engine Optimisation, SEO, Social Media Management, Web Design, Web Design Barnes, Web Design London, Web Design UK | No Comments

We’ve just launched the new website for the Complementary & Alternative Medicines clinic – Holistic Pain Management Lab

 

Holistic Pain Management Lab

The Holistic Pain Management Lab is focused on dealing with acute and chronic pain using conventional and complementary therapies.  While pain can be considered subjective, there are clinical ways of measuring it to help with treatment and pain management.

 

Solution

The Web Surgery designed and built a full screen, responsive website, that allows patients to view the wide range of treatments available.

 

Website Address

www.holisticpainmanagementlab.co.uk

 

Services Provided

  • Responsive to work on desktops, tablets and mobiles
  • Branding
  • Booking system
  • Search Engine Optimisation (SEO)
  • Social Media
  • Blog
  • Marketing
Mr Premjit Randhawa - Consultant ENT Surgeon

Consultant ENT Surgeon Website Launched

By | Branding, Content Creation, Marketing, Medical Marketing, Medical Web Design, Medical Website Design, Search Engine Optimisation, SEO, Web Design, Web Design Hampstead, Web Design London, Web Design UK | No Comments

The Web Surgery have just launched the new website for Mr Premjit Randhawa – Consultant ENT Surgeon

Mr Randhawa is a Consultant ENT and Facial Plastic Surgeon at the Royal National Throat Nose and Ear Hospital in London.

He is a Fellow of the Royal College of Surgeons of England and holds a Masters in Allergy and Immunology which he obtained with distinction from Imperial College London.

Solution

We designed and built a responsive website that allows patients to view a range of treatments that Mr Randhawa offers.  The site also offers the ability to view fees and make consultation bookings.

Website Address

wwwrhinoplastysurgeon.co.uk

Services Provided

  • Bespoke website design and build
  • Responsive to work on desktops, tablets and mobiles
  • Branding
  • Search Engine Optimisation (SEO)
  • Blog
  • Marketing