Entering the world of private practice is a big step for any medical professional. With all the basics in place, the next step is attracting new patients and referrals. The Web Surgery’s experienced healthcare marketing team is here to assist with your Private Practice Startup Pack.
Our specially designed package caters to newcomers in healthcare private practice. We will help you establish your clinic’s design, your vision, focus in on your target audience and develop a website that enhances your online visibility.
Your website is your ‘shop window,’ but just like a regular shop window, you can’t leave it the same forever. Regular updates, content refreshes and more are essential. Working with our team goes beyond simply putting up a website, we can manage your site and create a tailored marketing strategy to attract visitors.
We offer a range of clinic startup packages with varying levels of support, so you can choose which best fits your business.
The Importance of Marketing for Your Private Practice
Marketing is an invaluable tool for expanding your practice potential clients and partners all use the internet to research potential practitioners, to verify your credentials and read reviews.
A dedicated website is your main tool for managing your online presence effectively. You want people to find your website and your take on your services first.
Private Practice Startup Marketing Package
Our comprehensive startup marketing package includes:
Content Creation and Branding
- Creation of business name if needed (1-5 examples)
- Domain name registration
- Logo design
- Branding development
- Colour palette creation
- Key messaging formulation
Website Development
- Designing a wireframe/site map for website
- Full website build
- Image sourcing (excluding purchases)
- Complete content creation – copywriting
- Mobile Optimisation
- Basic SEO setup
- Management of Cookie and Privacy policies
- Integration with Google Analytics for visitor data analysis
- Annual hosting and security certification
Digital Marketing
- Launch website to key search engines
- Setting up and populating a Google My Business page (post-website launch)
Monthly Website Support and Marketing
Continuous support for your website and marketing efforts is essential to sustain and grow your online presence. Regular updates keep your site functional, secure, and relevant for your audience.
Our monthly support package provides key services to maintain your website and improve your marketing strategy.
Regular software updates are vital for every private clinic website. Our support package includes these updates and allows for text changes, such as adjustments to clinic times, along with reviews of your Google Analytics data.
Next Steps
We offer ongoing marketing support tailored to each client’s needs. Your marketing manager will work with you to determine the best focus areas for your practice. This will be unique to your business but often includes:
Developing a marketing strategy that incorporates blogs
Managing social media accounts
Handling referral management
Planning the patient journey
Running Google advertising campaigns
Offering an SEO Booster package
We provide all these services and more to help your practice thrive. For more information or details of our Private Practice Startup Pack, contact us today.
