The Web Surgery - Web Design UK

 

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Category

Medical SEO

Foot Clinic Website Design - Finchley Foot Clinic

Foot Clinic Website Design

By Branding, Medical Marketing, Medical SEO, Medical Web Design, Medical Website Design, Medical Website Designer, Search Engine Optimisation, SEO, Web Design London, Web Design UK

Foot Clinic Website Design

Finchley Foot Care are a specialist clinic for the diagnosis and treatment of Foot and Ankle complaints.

The clinic is run by Margarita Taglia who is a state registered podiatrist graduating from the University College London in 2000. She has now gained over 20 years experience dealing with a wide variety of foot conditions both privately and in the NHS. 

Solution

The Web Surgery designed and built a bespoke website that showcases the services Finchley Foot Care offers.

Website Address

www.finchleyfootcare.co.uk

Services

  • Website design and build
  • Responsive for desktops, mobiles and tablets
  • Specialist services
  • Reviews
  • Branding
  • Marketing
  • SEO

Would you like to have a new website built or have one updated?

Then get in touch with The Web Surgery today and see how we can help – contact us here.

Mr Darren Chester - Plastic Surgeon

Plastic Surgery Website Design for Mr Darren Chester

By Bespoke Website Design, Medical Marketing, Medical Photoshoot, Medical SEO, Medical Video Production, Medical Web Design, Medical Website Design, Medical Website Designer, Photography, Search Engine Optimisation, SEO, Web Design Birmingham, Web Design Solihull, Web Design UK

Mr. Chester is an NHS-accredited plastic surgeon and a full member of the British Association of Plastic, Reconstructive and Aesthetic Surgeons. 

He first started working in plastic surgery in 1997 and became a consultant plastic surgeon at the internationally renowned Queen Elizabeth Hospital Birmingham (formerly Selly Oak Hospital) in 2007.

He has received training in all aspects of plastic and cosmetic surgery in the West Midlands.

Solution

We designed and built a responsive website that allows patients to view a range of procedures that Mr Darren Chester offers.  The site offers the ability to make consultation bookings, discuss fees and have a number of FAQ’s to help with any questions or concerns patients have.

Website Address

www.darrenchester.co.uk

Services Provided

  • Responsive to work on desktops, tablets and mobiles
  • Complex Procedures Section
  • Before and After Images
  • Review System 
  • Graphic Design
  • Photography
  • Search Engine Optimisation (SEO)
  • Social Media
  • Blog
  • Marketing

Would you like to have a new website built or have one updated?

Then get in touch with The Web Surgery today and see how we can help – contact us here.

London Hip Practice

Medical Website Design for The London Hip Practice

By Bespoke Website Design, Content Creation, Medical Marketing, Medical SEO, Medical Web Design, Medical Website Design, Medical Website Designer, Search Engine Optimisation, SEO, Web Design London, Web Design UK

The London Hip Practice was founded to bring together established and highly regarded clinicians to provide patients with best advice and care for hip related problems.

The London Hip Practice philosophy is that the patient comes first and that a multidisciplinary team approach will best ensure that every patient receives the highest standards of care throughout their treatment journey.

Solution

We designed and built a fully responsive website that is user friendly and allows patients to find out about the wide range of medical services available from the London Hip Practice.  

Website Address

www.londonhips.co.uk

Services Provided

  • Web design and build
  • Responsive to work on desktops, tablets and mobiles
  • Branding
  • Online appointments
  • Graphic design
  • Scrolling Images
  • Team pages
  • Search Engine Optimisation (SEO)
  • Google Analytics

Would you like to have a new website built or have one updated?

Then get in touch with The Web Surgery today and see how we can help – contact us here.

Healthcare Marketing

Can TikTok and Snapchat be harnessed for Healthcare Marketing?

By Medical Marketing, Medical SEO

Social media platforms such as TikTok and Snapchat have never been more popular. While they’re the favourite tool of those under 18, there are also millions of millennials and older users who provide a great target market for many healthcare businesses. TikTok has over 600 million users per month and it’s only going to increase, so how can these newer video and image-based platforms be utilised by brands in healthcare?

TikTok and Snapchat Healthcare Marketing

Over 20% of TikTok users are actually over 40 but the main demographic on these channels is probably not your primary target patient, but this doesn’t mean they have no value to your business. These age groups still look for medical advice online, visit doctors and have medical appointments. Research shows that you can use these channels to reach multiple age groups and older user numbers are increasing steadily too.

Below are three effective ways a healthcare business could make the most of these channels:

Raise Awareness

Raising awareness and trying to garner support and information sharing about particular medical conditions or treatments is always effective on these channels Short-form videos encouraging important check-ups like cervical smears or STI checks done in the right way could be invaluable to this audience. What’s more, it has proven success. The French Red cross launched the #PLSchallenge on TikTok and asked their influencers to create dance moves inspired by different types of first aid. The campaign reached over 7 million followers and allows the French government to move closer to their target of first aid training 80% of their population by the year 2030.

Patient Enquiries

With the right budget, there is no reason you can’t use Snapchat and TikTok for patient enquiries and discussion. You will need to instal the right elements on your website and invest in advertising to add a link into your content and then this will be able to be traced back to your conversions on your website.

Trust and Social Understanding

Sharing real-world stories is easy with instant apps like TikTok and if you have patients or staff up for the challenge, let them be free. You may have patients happy to share their recovery journeys, others who want to celebrate the delight of overcoming infertility or staff who have been with you for decades now reaching retirement. Sharing these personal moments via TikTok or Snapchat gives a real human quality to your business and your followers will appreciate this.

Understanding TikTok and Snapchat For Business

First, let’s look at TikTok. It is a video-based network with over a billion downloads around the world. Users create short videos with overlays, text, filters, and music. They are usually a maximum of 15 seconds long though you can combine clips to make a 60-second video.

TikTok lends itself naturally to branded content and many businesses and brands have profiles on the channel. Video discoverability can be boosted by the use of hashtags, and it has many ad features including in-feed ads, branded hashtags and branded effects. Your budget will dictate which options are best for your business. The TikTok Creator Marketplace is also a valuable tool if you’re looking to tap into the influencer side of things.

Snapchat is an older platform and describes itself as a mobile messaging app. It has over 220 million users and lets people send short videos or pictures to each other. Snaps last just ten seconds. Brands do have profiles on Snapchat, but you can only share your content with people who “friend” you. The most effective way to succeed when marketing on Snapchat is through the Discover area and the purchase of ads which appear there. There are a range of different ad products to choose from so you can find the right option for your business. You could also consider working with Snapchat influencers, but make sure you do your research to find the right representatives or advocates for your brand.

Harnessing the Power of The Latest Social Media Channels

Keeping up with social media is not always easy, especially when you have a busy medical business to run, but the more you commit to promoting your business effectively online, on the relevant channels, the better the returns. Snapchat and TikTok may seem like they don’t attract your target patient, but their users are loyal and may be in need of your services sooner than you think.

Medical Marketing

Medical Marketing in the UK

By Medical Marketing, Medical SEO, Medical Web Design, Medical Website Design

Specialist practitioners in many areas of medicine need to make a good impression online as well as in person.

The modern world sees people looking online for anything they can find out before using a service, and this relates to medical service providers too.

Therefore, if you run a medical practice, a clinic or are a medical professional, you need a strong and clear online presence. Being specialists in medical website design and marketing, we will make sure you have access to the best quality designers and marketing experts that will create an online portal for your medical practice, clinic or service.  We can help you as we’re medical digital experts who offer a wide range of bespoke services.

Are you looking for medical marketing or website design?

Your website can be a window into your practice and your experience so make it count.

There are hundreds of medical professionals who don’t have a website or online presence and this means when they’re searched for by potential patients they can’t be found. Some of these possible patients will then not follow up because they couldn’t find out what they wanted initially about the medical practice or service provider. You don’t want to be discounted before you’ve had a chance to even describe your services so it is integral you invest in medical website design and marketing from a professional company that can help you show exactly what your services or experience are.

Professional medical marketing and website design

The best quality medical marketing and website design will make the complicated appear simple.

Your potential patients want to know as much as possible about your service and this can only be achieved if it is laid out in concise, clear terms. A clear design helps with getting across your key information. Good medical website design should be clean and simple, with intuitive design features and a very clear pathway through the site, with clear navigation.

Many patients and potential patients will visit your medical website to find out basic information such as how to make an appointment or the hours of the clinic. Others will want to know more about what you do, your medical background and your work. Some may even want to find out about your latest research and publications. All of this can available through your website, but properly organised so your visitors can easily get from section to section. Medical Marketing in the UK helps to bring patients to your website and social media.

Medical marketing with The Web Surgery

The Web Surgery is proud to work with a wide range of medical practitioners, clinics and doctors to craft their online presence.

Our experience in medical marketing means we are able to offer a wide range of marketing solutions to all of our clients. We understand and appreciate the requirements of quality medical marketing.  We work with many practices and practitioners across the UK to achieve their expectations.

Bespoke Medical Marketing in the UK

Are you looking for help with bespoke medical website design or help with your medical marketing? Then contact The Web Surgery today to see how we can help – contact us.

Mr Mathew Thomas - Consultant Urologist

New Website for Consultant Urologist Mr Mathew Thomas

By Bespoke Website Design, Branding, Medical Marketing, Medical SEO, Medical Web Design, Medical Website Design, Medical Website Designer, Web Design, Web Design UK

Mr Mathew Thomas is a Consultant Urologist working in North Lincolnshire dealing with diseases of the urinary tract, including those of the kidney, ureter, bladder and prostate as well as the penis, urethra, scrotum and testicles.

Solution

We designed and built a responsive website that is user friendly and allow patients to find out about the wide range of clinical services available.  

Website Address

www.northlincsurology.co.uk

Services Provided

  • Web design and build
  • Responsive to work on desktops, tablets and mobiles
  • Branding
  • Graphic design
  • Search Engine Optimisation (SEO)

Would you like to have a new website built or have one updated?

Then get in touch with The Web Surgery today and see how we can help – contact us here.

Consultant Dermatologist - Dr Tabi Leslie

Website Design for Consultant Dermatologist

By Bespoke Website Design, Branding, Medical Marketing, Medical SEO, Medical Web Design, Medical Website Design, Medical Website Designer, Search Engine Optimisation, SEO, Web Design, Web Design London, Web Design UK

Consultant Dermatologist – Dr Tabi Leslie

Dr Tabi Leslie is a Consultant Dermatologist based in London, treating adults and children for all common skin conditions including eczema, acne, mole checks, skin cancer/lesions, rosacea, psoriasis, skin allergy and associated rashes.

Solution

The Web Surgery created a bespoke responsive website for Dr Tabi Leslie that allows patients to have private consultations with her via video, phone or face to face appointments.

Website Address

www.drtabileslie.com

Services

  • Website design and build
  • Responsive for desktops, mobiles and tablets
  • Logo design
  • Appointments
  • Branding
  • Marketing
  • SEO

Would you like to have a new website built or have one updated?

Then get in touch with The Web Surgery today and see how we can help – contact us here.

Corwall Cardiologist Direct - Dr Audrius Simaitis

Medical Website Design for Cornwall Cardiology Direct

By Bespoke Website Design, Branding, Marketing, Medical Marketing, Medical SEO, Medical Web Design, Medical Website Design, Medical Website Designer, Search Engine Optimisation, SEO, Web Design, Web Design Cornwall, Web Design UK

New Website, Branding and Digital Marketing for Cornwall Cardiology Direct

Dr Audrius Simaitis is a Consultant Cardiologist practicing at the Royal Cornwall Hospital and Duchy Hospital in Cornwall. He strongly believes and promotes healthy lifestyle, including diet, exercise and meditation.

Solution

The Web Surgery created a responsive website that is user friendly and allow patients to find out about the wide range of clinical services available.  We then put a Digital Marketing plan in place to help launch the website, drive traffic to the site and engage with patients.

Website Address

www.cornwallcardiologist.co.uk

Services Provided

  • Web design and build
  • Responsive to work on desktops, tablets and mobiles
  • Logo design
  • Branding
  • Appointments for patient bookings
  • FAQ section
  • Digital Marketing
  • Search Engine Optimisation (SEO)
  • Pay Per Click (PPC)

Would you like to have a new website built or have one updated?

Then get in touch with The Web Surgery today and see how we can help – contact us here.

Medical Marketing

Patient Acquisition Marketing Ideas

By Bespoke Website Design, Medical Marketing, Medical SEO, Medical Video Production, Medical Web Design, Medical Website Design, Medical Website Designer

Patient Acquisition Marketing

Competition in the healthcare world is increasing year on year as services improve and more practitioners look to work in the private sector. Healthcare practices need dedicated patient acquisition strategies to ensure a steady flow of patients all recognising and benefiting from the quality of service you offer. The Web Surgery works with a wide range of healthcare companies and practitioners, offering unique and tailored patient acquisition marketing strategies.

Patient acquisition and patient retention marketing requires a number of key elements and The Web Surgery’s experienced team work tirelessly to ensure all of our clients benefit from the highest quality of service.

Below is a closer look at the core elements of patient acquisition marketing and how important it is for your business’ growth.

Tailored Digital Strategy

Patients looking for healthcare services or a new private doctor will first turn to the internet, and you need your business to be found. This requires a personalised and tailored digital strategy, ensuring your business can be found in a number of places with ease. Our strategies ensure your healthcare business has a presence wherever your potential patients may be looking, whether that’s social media, a search engine or a dedicated review service. Our omnichannel focus ensures you attract patients across all platforms.

Local SEO for High-Value Leads

Local SEO is particularly important for face-to-face business as you want to attract local patients who can access your services. Our quality local SEO strategy helps to cement your business’ position in the search engine rankings and builds organically to help ensure when people look for a local healthcare practitioner in your field, your website appears near the top.

Wow Patients with Great Web Design

Your website is extremely important when acquiring patients. It should be content-rich, beautifully designed and tailored to the needs of your patients. Your content should be well written, laid out logically and designed in a way which gives your patients all the information they need to make an informed decision about using your services. The Web Surgery design websites with in-built SEO to attract more patients, as well as ensuring high quality content.

We also work with talented and experienced videographers and photographers to create healthcare websites which have the look and feel of the bricks-and-mortar premises of our clients. With the additional of real-time video footage and photography of your premises and people, your website feels even more like a virtual window to your business and will give patients a sense of trust and familiarity.

Get an Instant Traffic and Lead Boost with PPC

Pay-per-click advertising is a quick and effective way of gaining traffic and targeted leads to your website. Well, it can be if it’s done properly. The Web Surgery team are experienced in managing PPC campaigns of various sizes and can help ensure you get the most for your budget and that both text and display ads are properly targeted to bring the right kind of traffic to your website. We can tailor your campaigns to ensure maximum patient acquisition and return on investment.

In an increasingly busy world packed full of different options for healthcare and patients who have a better understanding of both their rights and needs, you need to do more to stand out. Work with The Web Surgery to improve and streamline patient acquisition and ensure new patients are always keen to choose you.

Would you like to find out more about Patient Acquisition Marketing or Patient Retention Marketing?

Then get in touch with The Web Surgery today and see how we can help – contact us here.

How We Work

Best Content Creator Companies in the UK – The Web Surgery!

By Content Creation, Medical Marketing, Medical SEO, Medical Video Production, Medical Web Design, Medical Website Design, Medical Website Designer

The Web Surgery have been nominated as a top Content Creator agency by Welp Magazine.

We would like to thank Welp Magazine for nominating The Web Surgery as a top Content Creator in the UK. You can see more at: https://welpmagazine.com/top-content-creators-companies-and-startups-in-the-uk/

Get in touch

If you need help with Content Creation please get in touch with us today to discuss how we can help.

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