The Web Surgery - Web Design UK

 

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Lancashire: 01254 391 375

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Website Design Business

Building Your Own Website Can Be A Mistake

By | Branding, Ecommerce Web Design, Search Engine Optimisation, SEO, The Web Surgery, Web Design, Web Design UK, Website Design Business | No Comments

wed design londonThe Biggest Mistakes of DIY Websites

Opting to build your own website is something many new business owners try out and most soon decide it isn’t worth the hassle and opt to use a designer instead. A DIY website can save your business a little money but in the long run it won’t be up to the task of promoting your business and getting you the ROI you need to succeed. There are many big mistakes that come with trying to wing it and build your own website and here are some of the most common and most damaging ones.

Not Understanding your Business Needs

You may be convinced what you need is a simple landing page so people know who you are and what you do. We regularly hear the phrase ‘I just need a simple website’ and this is never usually the case. What our customers want is an effective website, one which gets the results they’re looking for and one which challenges and exceeds their competitors. We’ve said it before but your website can be the most powerful tool you have for promoting your business so it needs to be effective in bringing in business and not just a simple template design which you don’t know how to use.

Not Understanding your Audience

It is very easy to get wrapped up in web design if it isn’t your job. Changing colours, sizes and repositioning images can be quite overwhelming and you may spend hours fiddling with colours and sizing to your personal preferences rather than thinking about what your audience needs. Does your website match the ideals and opinions of your target audience? Your website is not part of you, it’s a reflection of your business and should be tailored to suit your business customers. You may love the colour purple but if it doesn’t fit with your brand then you need to avoid it. Many small business owners have template sites setup which perfectly match their personal tastes but don’t actually consider the preferences of their audience. A professional web designer works to construct a website that you are more than happy with but also suits your industry and your audience.

Not Understanding what Google is looking for

Many small and new business owners are shocked to find their website isn’t even close to the first page on Google. There’s a misconception that building a website and leaving it there is enough to please Google and other search engines. This is simply not the case and as we know search engine optimisation is an absolute must to help push your business into the consciousness of Google and other search engines. Optimising your website involves certain elements of design as well as content and building a website yourself, with no knowledge of this, often means that you end up with a site that simply cannot and will not be found by Google. A professional designer will ensure your design is SEO ready and may also be able to advise on how to continue your strategy and implement it regularly to ensure your search engine results page improves.

A DIY design may seem like a cost-effective first step to get your business online but it won’t deliver the results you’re looking for. A professional designer is an investment in your business you won’t regret.

If you would like to know more or find out how we can help you then please call us on 020 8144 6540 or contact us at www.thewebsurgery.com/contact

Business Insurance

Compare Business Insurance Quotes Online

By | The Web Surgery, Web Design, Web Design UK, Website Design Business | No Comments

Are you looking to compare Business Insurance quotes online?

Make sure you go to Just Quote Me – www.justquoteme.co.uk – and see how they can help your business with it’s insurance needs.

Just Quote Me are Business and Personal Insurance experts who believe that – “Quality Insurance is not Expensive, it’s Priceless!”.

Just Quote Me provide policies that pay when you have a claim because they take all your details and give them to Insurers – that’s how they provide unique policies and piece of mind.

Far too many insurance policies sold do not offer adequate insurance cover to the individual or businesses they are quoting for – they are generic in both appearance and covers – this can often mean that the cover could be useless to the policyholder or even worse no cover for the sections they actually need.  How can one form fit all Business Insurance needs?  The answer is it can’t and that’s why Just Quote Me pride themselves on both Industry knowledge and ability to package together a bespoke Insurance policy that will suit your individual demands and needs.

Just Quote Me provide policies that pay when you have a claim because they take all your details and give them to Insurers that’s how they provide unique policies and piece of mind.

Contact Just Quote Me today and see how they can help your business with it’s insurance needs – www.justquoteme.co.uk

EPPS Training and Development - Railway Safety critical courses

Railway Training Company Website Launch

By | Marketing, SEO, The Web Surgery, Web Design, Web Design London, Web Design UK, Website Design Business | No Comments

The Web Surgery launch the new website for Epps Training Development

Epps Training Development (ETD) is a training and assessment provider specialising in railway safety critical courses.

Solution

We designed and built a responsive website that allows people to view the range of railway training courses.

Website Address

www.eppstraining.co.uk

Services Provided

  • Responsive to work on desktops, tablets and mobiles
  • Search Engine Optimisation (SEO)
  • Social Media
  • Blog
  • Branding
  • Marketing
E-Commerce web design

Self employed and want to start own business

By | Ecommerce Web Design, Marketing, SEO, The Web Surgery, Web Design, Web Design UK, Website Design Business | No Comments

Use The Web Surgery to launch your very own website

Today, more and more of us are turning to self employment to earn an income. The rising cost of childcare, endless travelling and time away from our families are a huge factor as to why we want to ‘be our own boss’.

The internet is the ultimate platform to propel you to self employed success. Being online means you can be accessed from all around the globe, at any time, by anyone. So creating a website is essential if you’re looking to expand and develop your business further.

Like anything else in life, there are risks when it comes to starting an online business through self employment. What if nobody visits your website? How will people find it? What will make my business stand out from the rest?

The Web Surgery will work with you to build a unique website that specifically targets your audience and captures their attention. Our team of experts also use the latest Search Engine Optimisation (SEO) which will help your business to stay ahead of any competition.

Establishing your online presence should be an enjoyable experience and using our expertise we can work with you to create a website that is both engaging and modern. We can even market and promote your business making it easier for consumers to find you.

We will be here to guide you through every aspect of your online journey and you can even call us for advice once your website is complete. You will then be able to access and run your business through your desktop, tablet or mobile which means you can work from home or on the go.

Contact The Web Surgery today for more information on how we can help.

eCommerce web design uk

Top 5 tips for your e-commerce business

By | Ecommerce Web Design, Web Design UK, Website Design Business | No Comments

“You can concentrate on running your business and we’ll do the rest!” – The Web Surgery.

Running a successful business is a reward in itself but can also be stressful and daunting at the best of times. The bigger your business becomes, the less time you have to focus on your branding which should both go hand in hand.

Stock management can be hard to keep on top of, your image may feel dated and out of touch with the times. And what about those social media business channels that need updating?

The Web Surgery offers a diverse range of digital services helping you, the client, to build your business and keep things running smoothly with help from a team of dedicated professionals.

Variety of services

Whether you specialise in designer clothing, jewellery, electrical goods or homeware, The Web Surgery uses a wide range of e-commerce solutions to ensure your business stays ahead of any competition. Take control of your business by managing your products and services with a click of a button.

Round the clock care

Our team are available to advise and assist you 24/7 should you have any concerns about your business. Whatever the worry, it is never too big or too small. This is your brand and you hold the power to be as creative as you like.

Run your entire business from one place!

Our professionally bespoke websites are specifically tailored to give the vision you want for your customer. Response technology means your website can be accessed from desk tops, tablets and mobiles.

Market your brand

Let our team of professionals help promote your brand through the use of clever marketing tools.

Compete with other online businesses

We can create special offers, discounts and online coupons for your customer to use on critical retail days of the year i.e. Mothers/Fathers day, the Christmas period, World Book Day, Black Friday and so on.

Visit our E-Commerce section now to see how your brand can benefit from our variety of e-commerce packages! https://www.thewebsurgery.com/e-commerce-web-design/

Web Design UK - The Web Surgery

Top Tips for Marketing Your Business

By | Marketing, The Web Surgery, Web Design UK, Website Design Business | No Comments

Marketing your business can seem like an extremely hard task if you don’t know where to start.

There are specific processes you should be considering alongside a general approach to marketing and if you want your business to grow quickly and be recognised for its quality then you should start with these six tips for kick starting your marketing success.

1. Outstanding Website Design and Development

There is nothing so important as your website. Your website is a window to your business and it needs to wow everyone who visits it. It is the number one thing you have to get right to ensure your potential customers are interested and engaged with your brand. Your website is the base from which your brand identity is formed and your website should tick the following boxes:

Visually engaging: your site should be designed in a way which represents your brand but looks great and is designed to attract attention and keep it

Strong Call-to-Action: you site is designed to sell your product and service and you can only do this with quality copy. You need to include strong sales copy and an impossible-to-ignore call-to-action.

High conversion rates: Your website should be designed in a way which takes potential customers on a journey from casual visitors to engaged consumers and eventually, brand loyalists.

2. Invest in Marketing Automation

Not every aspect of your small business marketing can be automated but investing in a quality marketing automation system such as Hubspot or Marketo. These systems provide valuable automated processes such as forms to capture leads, databases for storing and organising contacts, integrated email marketing and lead scoring. Marketing automation is not something which can be left entirely on its own, as the name suggests, as you do need to effectively set it up and it allows you to quickly scale your marketing efforts. Rather than bringing in additional staff you can opt for an automation system and make a saving.

3. Build your Prospect List

It is possible to buy email marketing lists but it’s not ethical and it doesn’t look good. Organic list building can involve social media engagement, chatting to contacts and networking and it is a long-term process but it reaps much bigger awards.

The use of what is known as lead magnets is an effective way of organically growing your email list. Lead magnets simply work on the basis that you exchange valuable content for prospect’s information, or even just their email address. It could be you produce an eBook or webinar and send it out to prospects you provide you with their email address. They are the on your email list and you can potentially send further promotion and business-related offers in their direction.

4. Use AdWords

Google AdWords is one of the most powerful and flexible advertising tools out there. No, it isn’t free and yes, it does take a little time to get used to it but like with most Google products, there is plenty of advice out there. It’s especially useful for small businesses as you can set a tight budget for your campaigns. It is based on the keywords you choose, so you have a direct link to potential customers and your advert is put in front of them, only when they search for it.

You may have hoped your early advertising efforts could have been done for free but in reality, if you don’t invest in and start building AdWords campaigns as soon as possible after launching, you’re missing out on directly targeting your potential audience.

5. SEO

Search engine optimisation (SEO) sounds a lot more technical than it actually is. It works in a more natural way than AdWords and if you do your own SEO then it will cost you nothing but time.

SEO is long-term commitment for your business and it is a process which may take a number of months to reap rewards. Once it begins to work though, it won’t stop. SEO is the process of trying to ensure your website ranks well for specific keywords without paying for the privilege.

Successful SEO is about balancing on-page factors and off-page factors as these are combined together to give you a ranking and position you amongst the other sites which are attempting to rank for the same keywords. To succeed in SEO you need to have a website which is well designed, responsive, full of high quality, relevant content and you have to keep it fresh.

6. Social Media

Social media is a practically free method of getting the word out there about your business. It is your opportunity to show the world the personal side of your brand and engage with potential customers.

A good brand social media feed mixes up content from their website, with product or service promotion and plenty of engagement and sharing relevant information from other sites and influences. You will not succeed on social media if all you do is post links to your website.

Questions

If you would like to know more or have any questions about marketing your business then please get in touch with us.

just-quote-me-insurance

Web Design For Insurance Company – Just Quote Me

By | Marketing, PR, SEO, The Web Surgery, Web Design Hammersmith, Web Design Hampstead, Web Design London, Web Design Richmond, Web Design Solihull, Web Design UK, Website Design Business | No Comments

The Web Surgery have just launched the new insurance website for Just Quote Me

Just Quote Me is an online insurance company that offers fast, simple business and personal insurance.  It searches all the major insurance providers to help customers save time and money.

Web Design Insurance Solution

We created a responsive website that works on desktops, tablets and mobiles so customers can get instant quick insurance quotes from wherever they are.  The website allows users to search for insurance using a simple search functionality that offer a wide range of business and personal insurances.

Website Address

www.justquoteme.co.uk

Services Provided

  • Insurance website design and build
  • Complex search functionality
  • Responsive to work on desktops, tablets and mobiles
  • Online payment gateway
  • Search Engine Optimisation (SEO)
  • Quick quote
  • Online training
  • Social Media
  • Blog
  • Marketing
  • Analytics

 

Web Design Consultation

Medical Practice Website

By | Medical Web Design, Web Design, Web Design London, Web Design UK, Website Design Business | No Comments

What Does Your Medical Practice Website Need?

The rise of ‘Doctor Google’ has meant more and more medical practices have seen the benefits of getting online.

Being able to provide practical advice and guidance online as well as a handy platform for patients to access appointments and prescriptions has become common amongst doctors and medical practices. Professional doctors’ websites need to be designed in a way which ensures they provide all the information you could need, without getting too technical.

How do you feel about your current practice website? A lot of medical practice websites are quite outdated or simply provide a landing page where the basics such as contact information can be found.

We now live in an age where people look online before anything else and if your patients know they can visit your website for support and guidance, it saves them getting an appointment with Doctor Google!

Key Features for Medical Websites

Your medical practice website should be designed and it should incorporate the following features:

Consistent Branding

Your website should reflect the same image as your practice. If you have a practice logo this should be consistently used online and similarly on any practice stationery. A consistent image is key to appearing professional and trustworthy.

Booking System

Most websites for doctors include some kind of booking system or system for ordering repeat prescriptions. If not a full system, then you may like to set aside a particular phone line and have this highlighted on your website or a separate email inbox which can be accessed via an online form.

Responsive, Clear Design

Your medical practice website should be accessible via any device. Plenty of people no longer have computers or laptops and instead simply do all their web browsing via their mobile phones.

If your website is designed responsively then you can be sure it will be compatible with almost every model of mobile phone. In the same instance your design needs to be clean and clear, so all the important information is easily accessible.

Advice and Guidance

You may not have the time or energy to commit to a regular weekly blog, although if you do have the time it is highly recommended for getting word about your practice out there.

Alternatively, you could put together a simple set of articles or advice guides which can be shared via your website and it adds further value and trust to your site. It shows you are committed to your patients and want to offer them as much support as you possibly can.

You can guarantee a large percentage of your current patient list has googled a medical condition at least once. Whilst this isn’t necessarily a bad thing it shows us that more medical practices need to have a strong presence online and if you have a well-designed, regularly updated website, your patients will soon take note.

Want to know more about medical web design or want your website updating?

Then contact The Web Surgery and see how we can help.

 

Atlantia UK - Aloe Vera Products

Atlantia launch new aloe vera website

By | Marketing, SEO, Web Design, Web Design London, Web Design UK, Website Design Business | No Comments

PRESS RELEASE FROM ATLANTIA UK

Atlantia is pleased to announce the launch of our newly updated and designed website. The website has been designed to make it more enjoyable for users to explore our range, find out more about us and discover all they could possibly need to know about our brand and products.

Atlantia UK Ltd is a specialist company who are responsible for all the sales of Atlantia products. We are the official sales and marketing organisation for the full Atlantia range in the United Kingdom and Ireland and our newly designed website puts our products and our company at centre stage.

You can browse our new website at your own pace from any device of your choosing and you can navigate through everything from a history and background of our company to our Health section which focuses on showing off exactly why Aloe Vera, the key ingredient behind our products, is a fantastically healthy and beneficial nutrient for your body. We have also put together a Testimonials section to explore what our valued customers think of our product range and of course, there’s the Shop.

Atlantia UK Online Shop

The Atlantia UK online shop has been redesigned and organised in a way that makes it easier than ever before to explore and access the products which are specific to your needs. You can explore our shop at your leisure and search within the categorised sections to suit your needs. Focus in on facial care products, body care products, hair care products, men’s products and even drinks.

Our Background

Our extensive and uniquely developed product range was first launched in 2002. Several years of research and development by our team of specialist chemists lead to the development of our exceptional collection of Aloe Vera products, all of which have the highest possible percentage of the nutrient.

We are always looking to find new ways of offering the benefits of Aloe Vera to as many clients as possible and believe our new website will help to further our message and educate even more people about the fantastic health benefits of Aloe Vera.

We hope you enjoy our new website and welcome any enquiries.

www.atlantiauk.co.uk

Tim Adler Author

We’ve launched the new website for author – Tim Adler

By | Marketing, PR, The Web Surgery, Web Design, Web Design Hammersmith, Web Design London, Web Design Richmond, Web Design UK, Website Design Business | No Comments

Tim Adler Author

Tim Adler is an author and commissioning editor on The Daily Telegraph, who has written for the Financial Times and The Times plus many more.

Tim Adler’s latest thriller book is called – Hold Still.  This is available available to buy on Amazon UK and US, and WH Smith has also selected it for special promotion.

  • His debut e-thriller – Slow Bleed – went to number #1 in the US Amazon Kindle psychological thriller chart.
  • Crime Book Club made it a Book of the Month.
  • E-thriller.com made its follow-up – Surrogate – a Book of the Month.

Solution

We designed and built Tim a new responsive website which showcases some of the books he has written. The site also allows people to purchase the books through Amazon UK and US.

Website Address

www.timadlerauthor.com

Services Provided

  • Website design and build
  • Branding
  • Responsive to work on desktops, tablets and mobiles
  • Search Engine Optimisation (SEO)
  • Social Media