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Multichannel Marketing

Multichannel Marketing

The Web Surgery provides a range of marketing services to our growing range of clients and increasingly we ensure multichannel marketing strategies are put in place for each client.

We are committed to providing exceptional results for clients using Multichannel Marketing which is created through strategic thinking, creativity and innovation.  Our mission is to offer a complete communication service that delivers on our clients’ commercial objectives – whether it’s to enhance a brand image, build customer loyalty, influence key opinion leaders, launch new products or services or increase online enquires, traffic and sales.

Multichannel marketing is a highly valuable strategy for improving your engagement with customers across different platforms. It can both increase your visibility and improve your customer interactions and reactions, as they can communicate with you on the channels they prefer.

Why your Business needs Multichannel

There are many different ways you can connect with your customers and meeting them where they are is the best way of ensuring success.

With an array of channels at your disposal – from online, social media to direct mail—your audience could be anywhere.

Multichannel marketing is not just a strategy, it’s a necessity if you want to reach out to as many customers as possible. Implementing a multichannel marketing strategy has been shown to boost customer spending, with multichannel customers spending three to four times more than those who interact through a single channel.

Online and Offline Marketing Platforms

A wide range of communication channels are available and getting the right mix is key to a multichannel strategy.

Some of the key channels you may want to consider include:

Online Channels

Website

Maintain an informative, user-friendly site optimised for SEO, with regular content updates, security checks, software updates and backups.

Content Marketing

Engage your audience with fresh and evergreen blog posts, new page content, info graphics, new images and videos.

Search Engine Optimisation

Enhance website and content visibility in search engine results.

Social Media Marketing

Connect and promote your brand on platforms like Facebook, Twitter, Instagram, TikTok, YouTube, and LinkedIn.

Email Marketing

Nurture leads and build customer relationships through targeted email campaigns.

PPC Advertising

Use targeted ads on search engines and social media for precision customer engagement, within your decided budget.

Affiliate Marketing

Collaborate with other businesses to promote your products on their platforms.

Offline Channels

Print Marketing

Reach your audience with brochures, flyers, postcards, and magazines.

Public Relations

Secure positive media coverage to enhance brand awareness and credibility.

Events

Engage with your audience through hosting events or attending those organised by others.

Direct Mail

Target your audience with direct mailings like catalogues and brochures and single-sided print advertisements.

Advantages of Multichannel Marketing

Investing across different marketing channels allows you to reach a wider audience and engage with different segments of your target audience too.

Research shows that advertising on YouTube can increase Google searches for your brand name by 420%, for example, and this is just a combination of two channels. The main benefits of this kind of strategy include:

Boosted customer reach

being present across multiple platforms brings more attention your way and builds your brand.

Resonance with your customers

offering multiple channels means your customers can reach you on the channels they prefer, allowing them to interact with your business in their most natural way.

Improved data collection

the more ways you can contact your customers, the more data you have access to. You can use this data responsibly to help better understand customer behaviour and plan future strategies.

Consistent, recognisable branding

Multichannel marketing helps maintain a strong brand message across all platforms, ensuring your brand identity remains strong and consistent.

Succeeding with your New Marketing Strategy

Approaching marketing from a new angle can mean rethinking your strategy and when you decide multichannel is the right option for you it’s important to make sure you are set up to win by:

Integrating your marketing channels

to be effective with this strategy, cross-channel strategies must be put in place. Your platforms should be interconnected and offer a consistent customer experience.

Developing multiple touchpoints

Create opportunities for engagement to gather more customer data. These can include interactions through social media, email newsletters, direct mail campaigns, and more.

Understanding your audience implicitly

knowing where your audience spends their time will allow you to align your communication channels with their preferences.

The Web Surgery for Multichannel Marketing

At The Web Surgery, we’re not just about creating campaigns, we’re about creating experiences.

From building bespoke websites to writing and recording compelling content and beyond, our comprehensive suite of services includes SEO, PPC, video production, podcasts, social media management, direct mail, and more.

We will work with you to create a strategy combining the most effective channels for your business.

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