Video Appointments
The Web Surgery offer video production and distribution for websites and social media.
We can bring your product or service alive by creating and distributing video content. This can be used in a variety of ways such as:
Contact us today to see how we can help with your Video production.
You have a fantastic website you have invested in. You are really proud of the design and are happy to share and promote it but you still need to increase your traffic further.
There are many ways you can increase your website traffic, some more technical than others. However, all these methods of boosting your website traffic can be put into practice and achieve quick and effective results. Here’s our top ten methods for increasing traffic:
Before you get started trying to boost your website traffic through any other methods, spend some time focused on your keywords. Optimise your site to your chosen keywords and develop a keyword list which is relevant to your customer base. You can then choose a focus keyword for each of your web pages and blog posts and ensure it is naturally woven into your content in a way which is informative to readers and easily crawled by search engines to generate organic traffic.
Blogging is not about putting any old content up on your site and leaving it there. Blogging is about providing helpful, insightful content which appeals to your target audience. If you have a good handle on your customer base and have an understanding of their hopes, cares, likes and dislikes, then your blog can be packed with relevant and useful information for them. Spend time monitoring your audience, on social media and through any feedback methods you use. With this research you can create blog posts which solve problems you know exist in your target audience. All blog posts should also be well-structured, with headers and sub-headers and of course optimised images.
On your pages and also on your blog posts you should include internal links to your other content. Every blog post should include at least one internal link as this helps guide your readers through your site. It also looked upon positively by the search engines and makes your content much more likely to be found.
Writing quality content is one thing but you also need to share it. Promote it on your business Facebook page and share it on your personal profile. Post your content on LinkedIn both on your profile and your company page. You can also create image posts which are more effective on Twitter, so add a relevant graphic to your posts so it can stand out when posted on Twitter.
Facebook Groups have gone a huge resurgence recently and they are a great way of tapping into the niche, specific audience your business targets. Start a group which you can use to drive traffic to your site. Members can use the group to ask questions about your products or services and also get support when needed.
Long-tail keywords are very specific phrases and niche keywords integral to your industry. They don’t have a high search volume but the point is when they are searched for, the users know exactly what they’re looking for. Businesses report getting much more quality traffic from long-tail keywords because they are less competitive and more focused.
Major keywords such as ‘inbound marketing’ or ‘shoe shop’ can take many years to rank highly for but you can be found in search engines for your chosen long-tail keywords much more quickly and you can expect people searching using these terms have a predisposition to buy or at least find out more when they reach a relevant site.
Your blog headlines should really sell your business and the content in question. Headlines significantly impact the popularity of a post because they are essentially what a user sees before clicking. Great headlines will deliver traffic via social media and will also boost the potential organic traffic that comes your way. Media outlets which have mastered the headline include well-known companies such as Upworthy and BuzzFeed. The whole success of these businesses is built on their bold headlines. However, the content has to match the headline and clickbait is not a successful strategy for online success.
You can get traffic to your site for free in many different ways but investing in paid search considerably boosts your success. If your website is converting well then the paid traffic you receive will soon be covered by the income you make from it. Google AdWords and other paid search methods are the fastest possible way of getting prospects to your website.
Both writing guest posts for other sites and accepting guest posts on your own helps to boost your website’s position. Guest posting elsewhere gives you the opportunity to share links back to your own site whilst accepting other people’s content means they will share the content on their channels too. Both these methods have reciprocal benefits and give you the chance to instantly increase your traffic.
By using video on a landing page you can increase conversion by approximately 80%. The power of video has truly come into its own in the last few years and it provides another easily digestible content form for your site. All businesses can use video in some way or another from product reviews to how-to guides and promotional shots of your premises. Video is a rich form of content which audiences really engage with so if you become known for your videos, traffic will be boosted.
At The Web Surgery we specialise in helping businesses boost their traffic in a number of ways and believe all these tips are actionable. If you need further support or guidance you can get in touch with us today.
It can be used effectively to drive more organic search traffic to your website but it has to be done properly.
Small changes and slight edits within your content and also within your code can be the difference between an increase in traffic and simply staying put. SEO is all about search and how your website can match up to the search requirements of your target customer. If you’re smart and put in the work, your SEO results will soon deliver valuable website traffic. Below are five SEO tips which will help boost traffic.
It is sometimes tempting to opt for a post title which is fun and quirky but instead, stick to the keywords. If you can manage to create a clever, keyword-specific and concise title then you have the perfect formula.
However, this isn’t always possible and so you have to work with what you’ve got. Most search engines only pick up the first 60 characters so keep your title to that length. If you create a keyword rich Post Title, then you should also have a matching permalink.
Always rename images before uploading them to your blog posts and pages. The name should be something which is descriptive and fitting with the site. It should describe the image and where possible incorporate the keywords relevant to your site. Search engines crawl images and look for relevant text and this can then ensure your image comes up in image searches and leads back to your site again.
The Image ALT tags are one of the main places search engines look for information about the image. It is a chance to get even more descriptive than the file name for your image and it can be rich in keywords relevant to the post. ALT tags should include around 5-6 individual key phrases which are relevant as a maximum and it can match your post title if that makes the most sense for your business and content.
Creating categories and tags within your website’s blog results in more URLs (known as ‘slugs’) being created. Every new category or tag has its own slug and this can begin to get disorganised if you have too many. Every time you post under a certain category or tag search engines will recognise that the slug URL has more content and this will be viewed positively. However, it is possible to go too far. You should be constantly creating content for all your slugs so you don’t want to have more than is relevant to your business or more than you can regularly update. Each category or tag should have around 10 relevant posts to it.
A Meta Tag supports your Page or Post Title when it appears in search engine results. It is therefore a chance to further attract potential customers and satisfy search engines. In terms of volume your Meta Title should be 60 characters or less and your meta description should be 160 characters or less. It should incorporate keywords which are relevant to your post and are useful for the reader. Phrases should be included rather than full sentences as this can waste the characters and each one is precious.
The Web Surgery offer FREE SEO Health Checks to anyone wanting to know how successful their current strategies are. You can get in touch today to arrange yours.
With an online presence you expect your business to generate more business.
Investing in a quality web design means you have the base to work from but what are you doing to ensure traffic that comes to your site turns into sales? Converting the traffic that arrives at your website into tangible custom does take a certain
Investing in a quality web design means you have the base to work from but what are you doing to ensure traffic that comes to your site turns into sales? Converting the traffic that arrives at your website into tangible custom does take a certain
Converting the traffic that arrives at your website into tangible custom does take a certain skillset but it can be learned. Anyone who visits your website is a potential customer and each lead has the potential to become a sale. Here we’re looking at several ways you can improve your conversion rates and see more leads turn into customers.
Your landing pages must be focused on the goal you have in mind. You must optimise your landing pages with a clear and unmissable call to action. Without a clear call to action your potential customers may be enthusiastic and interested, but they won’t necessarily bite. Keep the pages uncluttered, the content concise and the focus on the sale and the benefits you’re offering your customer. Landing pages should be free of anything except the core deal or offer and how to redeem it.
You need to have a full understanding of your conversion process. Map it on a step by step basis so you can track individual actions and see exactly how each converted sale occurred. As you learn this process you will begin to see patterns emerge and these patterns can guide future exchanges with potential customers, improving the chance they too will be converted into sales. Measurement is essential for understanding your conversion rate and taking the next steps needed to improve it.
Special offers have existed since the first sale was made in the first market. However, they can be optimised and designed to be too good to miss for your business. If customers are looking at a special offer they need to be convinced and this is your job. At the point of considering the offer they are already halfway there in terms of making a purchase so you simply need to nudge them a little further.
However, they can be optimised and designed to be too good to miss for your business. If customers are looking at a special offer they need to be convinced and this is your job. At the point of considering the offer they are already halfway there in terms of making a purchase so you simply need to nudge them a little further. High quality persuasive content, video demonstrations of products and authentic testimonials are ideal for selling a special offer and convincing customers they’re making a sound investment.
People land on your website all the time but not all of them are your target customer. Unqualified leads can be a drain on resources if you dedicated time and energy to pursuing them. Instead, utilise the data you’ve collected from your previous sales and create highly targeted landing pages which fulfil the needs of your perfect customer. This content will not only appeal to them exactly, it will also mean that unqualified leads look elsewhere. This saves you time and effort and allows you to focus your energies on the customer group most likely to make a purchase.
How do you know what your customer really prefers if you don’t give them various options? A/B Testing allows you to hone your sales pages to perfection. There is singular way of knowing which style of call to action is best for your potential customers, unless you test out a number of options. The same goes for button colour, email or telephone preferences and other changeable factors.
A/B Testing will always bring up changes you can make, and sometimes it is the smallest change, like switching a red Buy Now button to a green Buy Now button that make all the difference.
Once you have reached the point that your business is getting steady traffic you should rightly congratulate yourself. However, this is not the end of the process and the next step is to find the qualified leads amongst this traffic and get those valuable conversions.
Contact The Web Surgery for a free no obligation chat and see how we can help.
Tutors Plus
The Web Surgery has just launched the new updated website for Tutors Plus.
Tutors Plus is based in Switzerland and covers a broad range of academic subjects and skills including English, French, Maths, Sciences, Humanities, Business and Languages.
They provide experienced, qualified teachers across Switzerland. All tutors are degree qualified, background checked and have to meet high-quality standards before being approved.
Solution
We redesigned the front page of the website to be responsive to work on desktops, mobiles and tablets. The redesign also included a new format to look clean, simple and easy to use for students, parents and teachers.
Website Address
Services Provided
Just Quote Me is an online insurance company that offers fast, simple business and personal insurance. It searches all the major insurance providers to help customers save time and money.
We created a responsive website that works on desktops, tablets and mobiles so customers can get instant quick insurance quotes from wherever they are. The website allows users to search for insurance using a simple search functionality that offer a wide range of business and personal insurances.
Web Channel 9 is an online video channel showing Bahá’í inspired videos, music, talks, interviews, tributes and rare archive material. It’s an independent, not-for-profit service that is endorsed by the National Spiritual Assembly of the Bahá’ís of the United Kingdom.
We created a responsive online video channel for Web Channel 9. The channel showcases videos, music, talks and interviews for people to watch online from all over the world.
Being able to provide practical advice and guidance online as well as a handy platform for patients to access appointments and prescriptions has become common amongst doctors and medical practices. Professional doctors’ websites need to be designed in a way which ensures they provide all the information you could need, without getting too technical.
How do you feel about your current practice website? A lot of medical practice websites are quite outdated or simply provide a landing page where the basics such as contact information can be found.
We now live in an age where people look online before anything else and if your patients know they can visit your website for support and guidance, it saves them getting an appointment with Doctor Google!
Your medical practice website should be designed and it should incorporate the following features:
Your website should reflect the same image as your practice. If you have a practice logo this should be consistently used online and similarly on any practice stationery. A consistent image is key to appearing professional and trustworthy.
Most websites for doctors include some kind of booking system or system for ordering repeat prescriptions. If not a full system, then you may like to set aside a particular phone line and have this highlighted on your website or a separate email inbox which can be accessed via an online form.
Your medical practice website should be accessible via any device. Plenty of people no longer have computers or laptops and instead simply do all their web browsing via their mobile phones.
If your website is designed responsively then you can be sure it will be compatible with almost every model of mobile phone. In the same instance your design needs to be clean and clear, so all the important information is easily accessible.
You may not have the time or energy to commit to a regular weekly blog, although if you do have the time it is highly recommended for getting word about your practice out there.
Alternatively, you could put together a simple set of articles or advice guides which can be shared via your website and it adds further value and trust to your site. It shows you are committed to your patients and want to offer them as much support as you possibly can.
You can guarantee a large percentage of your current patient list has googled a medical condition at least once. Whilst this isn’t necessarily a bad thing it shows us that more medical practices need to have a strong presence online and if you have a well-designed, regularly updated website, your patients will soon take note.
Then contact The Web Surgery and see how we can help.
Perfect Vision International are a training, development and coaching company that offer Sales Training, Management and Customer Service training as well as Online Learning Management Support Systems in training.
We created a responsive website that allows people to view the range of training courses, coaching and E-Learning courses that Perfect Vision International offers.
Atlantia is pleased to announce the launch of our newly updated and designed website. The website has been designed to make it more enjoyable for users to explore our range, find out more about us and discover all they could possibly need to know about our brand and products.
Atlantia UK Ltd is a specialist company who are responsible for all the sales of Atlantia products. We are the official sales and marketing organisation for the full Atlantia range in the United Kingdom and Ireland and our newly designed website puts our products and our company at centre stage.
You can browse our new website at your own pace from any device of your choosing and you can navigate through everything from a history and background of our company to our Health section which focuses on showing off exactly why Aloe Vera, the key ingredient behind our products, is a fantastically healthy and beneficial nutrient for your body. We have also put together a Testimonials section to explore what our valued customers think of our product range and of course, there’s the Shop.
The Atlantia UK online shop has been redesigned and organised in a way that makes it easier than ever before to explore and access the products which are specific to your needs. You can explore our shop at your leisure and search within the categorised sections to suit your needs. Focus in on facial care products, body care products, hair care products, men’s products and even drinks.
Our extensive and uniquely developed product range was first launched in 2002. Several years of research and development by our team of specialist chemists lead to the development of our exceptional collection of Aloe Vera products, all of which have the highest possible percentage of the nutrient.
We are always looking to find new ways of offering the benefits of Aloe Vera to as many clients as possible and believe our new website will help to further our message and educate even more people about the fantastic health benefits of Aloe Vera.
