You have a fantastic website you have invested in. You are really proud of the design and are happy to share and promote it but you still need to increase your traffic further.
There are many ways you can increase your website traffic, some more technical than others. However, all these methods of boosting your website traffic can be put into practice and achieve quick and effective results. Here’s our top ten methods for increasing traffic:
1. Optimise your Site using Researched Keywords
Before you get started trying to boost your website traffic through any other methods, spend some time focused on your keywords. Optimise your site to your chosen keywords and develop a keyword list which is relevant to your customer base. You can then choose a focus keyword for each of your web pages and blog posts and ensure it is naturally woven into your content in a way which is informative to readers and easily crawled by search engines to generate organic traffic.
2. Blog Regularly
Blogging is not about putting any old content up on your site and leaving it there. Blogging is about providing helpful, insightful content which appeals to your target audience. If you have a good handle on your customer base and have an understanding of their hopes, cares, likes and dislikes, then your blog can be packed with relevant and useful information for them. Spend time monitoring your audience, on social media and through any feedback methods you use. With this research you can create blog posts which solve problems you know exist in your target audience. All blog posts should also be well-structured, with headers and sub-headers and of course optimised images.
3. Include Internal Links
On your pages and also on your blog posts you should include internal links to your other content. Every blog post should include at least one internal link as this helps guide your readers through your site. It also looked upon positively by the search engines and makes your content much more likely to be found.
4. Syndicate and Promote your Content
Writing quality content is one thing but you also need to share it. Promote it on your business Facebook page and share it on your personal profile. Post your content on LinkedIn both on your profile and your company page. You can also create image posts which are more effective on Twitter, so add a relevant graphic to your posts so it can stand out when posted on Twitter.
5. Use Facebook Groups
Facebook Groups have gone a huge resurgence recently and they are a great way of tapping into the niche, specific audience your business targets. Start a group which you can use to drive traffic to your site. Members can use the group to ask questions about your products or services and also get support when needed.
6. Target Long-Tail Keywords
Long-tail keywords are very specific phrases and niche keywords integral to your industry. They don’t have a high search volume but the point is when they are searched for, the users know exactly what they’re looking for. Businesses report getting much more quality traffic from long-tail keywords because they are less competitive and more focused.
Major keywords such as ‘inbound marketing’ or ‘shoe shop’ can take many years to rank highly for but you can be found in search engines for your chosen long-tail keywords much more quickly and you can expect people searching using these terms have a predisposition to buy or at least find out more when they reach a relevant site.
7. Show off with your Headlines
Your blog headlines should really sell your business and the content in question. Headlines significantly impact the popularity of a post because they are essentially what a user sees before clicking. Great headlines will deliver traffic via social media and will also boost the potential organic traffic that comes your way. Media outlets which have mastered the headline include well-known companies such as Upworthy and BuzzFeed. The whole success of these businesses is built on their bold headlines. However, the content has to match the headline and clickbait is not a successful strategy for online success.
8. Invest in Paid Search
You can get traffic to your site for free in many different ways but investing in paid search considerably boosts your success. If your website is converting well then the paid traffic you receive will soon be covered by the income you make from it. Google AdWords and other paid search methods are the fastest possible way of getting prospects to your website.
9. Consider Guest Posts
Both writing guest posts for other sites and accepting guest posts on your own helps to boost your website’s position. Guest posting elsewhere gives you the opportunity to share links back to your own site whilst accepting other people’s content means they will share the content on their channels too. Both these methods have reciprocal benefits and give you the chance to instantly increase your traffic.
10. Expand into Video
By using video on a landing page you can increase conversion by approximately 80%. The power of video has truly come into its own in the last few years and it provides another easily digestible content form for your site. All businesses can use video in some way or another from product reviews to how-to guides and promotional shots of your premises. Video is a rich form of content which audiences really engage with so if you become known for your videos, traffic will be boosted.
At The Web Surgery we specialise in helping businesses boost their traffic in a number of ways and believe all these tips are actionable. If you need further support or guidance you can get in touch with us today.