Doctors setting up in private practice need a way of marketing and promoting their services. We offer medical websites for doctors to give you a platform to show off your services and attract new patients to your practice. A good website helps to attract new patients, improve your reputation and can enhance your overall patient experience.

Your website is the most accessible window to your business. People will explore your website before visiting your clinic in person, so it needs to look good. If your website is poorly designed or not up to date, it can send the wrong message to potential patients. It can make you look unprofessional and unreliable.

What to Include on Your Medical Website

When designing medical websites for doctors, we ensure all essential features are present and everything your patients could need is available.

Essentials for your website include:

Contact information

The directions to and address of your premises is the most vital piece of information for your website. Your contact number and email address should be clear so people can quickly get this key information when clicking on your site. You may also want to include opening times and walk-in times if applicable.

Service information

You must provide potential patients with detailed information about your services. This includes what services you offer, who you treat, and for private practitioners, you may want to share how your pricing and fees work or you may request patients contact you for this information.

Testimonials and reviews

You want potential patients to have a transparent and comprehensive understanding of your business and your services. Publishing testimonials and reviews is a really effective way of showing this. We work with Doctify a global healthcare feedback provider.

Blog

Blogs are incredibly powerful tools for building up a bank of high-value content for visitors to your website. A well-written blog positions you as an expert in your field and can also be used to share announcements and other essential practice information.

Photography and Videography

Professional photo shoots and videos for your medical practice help your website stand out. It can also give it a more personal feel than simply filling your website with text. We can arrange professional photoshoots and videos of your practice to give online visitors a sneak peak into the realities of every day at your practice.

Medical websites for doctors

You can setup your own medical website, but working with professionals like ourselves ensures a high quality finish. We specialise in medical websites for doctors and can quickly and effectively create a high-quality online home for your practice or medical business.

If you would like to find out more about our medical web design services and would like to arrange a quote, get in touch today.

A healthcare marketing strategy is a plan that outlines how your organisation will effectively reach out to its target audience and achieve its marketing goals.

An effective healthcare marketing plan will include a mix of marketing activities, such as advertising, public relations, and direct marketing. Each marketing method will reach the target audience and influence their behaviour in a specific way. You should also factor in the many digital marketing channels relevant to your business.

How to create a healthcare marketing strategy

There are many elements to consider when putting together a strategy or plan for your healthcare business. The main areas to keep in mind include:

1.      Defining your target audience

The first step is to define your target audience. Who are you trying to reach with your marketing messages? What are their needs and wants? Once you know who your target audience is, you can tailor your marketing messages to appeal to them.

Set your marketing goals: What do you want to achieve with your marketing efforts? Do you want to increase brand awareness, generate leads, or drive sales? Once you know your marketing goals, you can develop a plan to achieve them.

2.      Choose your marketing channels

There are a variety of marketing channels available and you need to choose the best mix for your business. With the wealth of online marketing channels you need to ensure a consistent voice and each channel shares the same information in a relevant way for the audience it attracts. Furthermore, you want to ensure you reach out to potential patients in as many ways as possible.

3.      Create and publish your messages

Your marketing messages, campaigns and content should be carefully crafted to ensure it appeals to your audience. Visitors to your website, your social channels or even reading a printed flyer or brochure should get the same consistent experience and feel for your business.

4.      Measure and evaluate your campaigns

No marketing campaign or strategy is perfect. You should always take the time to measure and evaluate the success of your campaigns so you can make adjustments for future activity. You may find you get a lot more success from marketing on Twitter than Facebook, and can direct future budget and also activity in this direction.

Working with Professional Healthcare Marketing Experts

The Web Surgery specialises in working with healthcare and medical professionals looking for marketing and web design services. We can craft and carry out marketing activities on your behalf and take full control of your healthcare marketing strategies so you can focus on your day to day activities. We work with clients who require a simple social media management campaign while others want a full plan or outline. The Web Surgery can also offer comprehensive management of all your marketing, including email campaigns, content creation and video.

Please get in touch today to discuss your needs.