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Pay Per Click


PPC Management Agency based in the UK

By Marketing, Pay Per Click, PPC

Paid search marketing is the quickest and most controllable method for getting your business noticed online.

Paid search marketing is the quickest and most controllable method for getting your business noticed online. Pay Per Click or PPC advertising is used by almost all businesses to ensure they are found by the right potential customers.  Our SEO experts work with you to help get your brand noticed online through a range of digital tools.

PPC Advertising

Getting the most from PPC advertising takes considerable time, experience, and energy.

It is a hugely data-led practice and often requires time which the average businessperson simply cannot spare day-to-day. The Web Surgery’s PPC management service ensures you don’t have to lose a second’s  business time as our experienced team can handle your PPC and ensure it delivers the results you’re looking for, within your set budget.  We offer a range of PPC packages, designed to offer all you need for your paid Google and Bing ad campaigns.

Managing and Monitoring your PPC Ads

The expert team at The Web Surgery will ensure all your paid advertising campaigns run like clockwork and our service includes the following:

Keyword Research

We will research keywords based on your niche and if relevant, location Our main goal is to ensure high quality keyword optimisation to improve your click-through rate.

Bid Setup

We can set up your bids and competitor base, after researching prices and also competition based on the chosen keyword or keywords. Our bidding my incorporate manual and automatic bids and your chosen PPC package will dictate the budget spent.

Scheduling Ads

We ensure your ads are running at optimal times for your business. Some businesses may benefit more from weekend advertising than others and we’ll be sure your campaign scheduling reflects this.

Geo Targeting

Local businesses want to attract local customers and geo targets helps with this. We can set your ads to target your specific region as well as have more far-reaching ads for the whole of the UK or further afield. Online serve providers can have worldwide targeted ads or those in areas you have pinpointed as target customer bases.

Negative Keyword Optimisation

Negative keyword optimisation is something people often forget, especially if they’re not working with a professional partner. We will find your negative keywords and enter them into your Google and Bing advertising accounts to help boost your PPC profits.

Bid Optimisation and Analysis

Once your adverts are active our work doesn’t stop there. We will make sure to check in and analyse the success of every campaign. We’ll tweak and change prices, as well as keyword optimisation and setup to maximise the chance of positive results. We will also monitor bid costs, CTR, clicks and keyword position, working to improve your position at all times.

Pay Per Click (PPC) with The Web Surgery

Pay-per-click advertising is a quick and effective way to boost traffic and clicks to your site.

As its tailored to a specific audience relevant to your business, there is also a higher chance of clicks turning into customers. Hand your PPC management over to The Web Surgery team and we’ll deliver effective results. Contact us today to discuss the right package for your business.

Google Ads

Google Ads Agency based in Lancashire

By Google Ads, Google Ads Agency Lancashire, Pay Per Click, PPC

The advertising campaigns you invest in for your business will influence how many customers you attract and the traffic to your website.

Attracting high levels of traffic will increase sales and working with an experiences Google ads agency ensures your business is well-positioned to make the most of its advertising budget

How Google Ads Can Help Your Business In Lancashire

The Web Surgery is a successful and experienced Google Ads agency Lancashire businesses can work with. We also work with clients all across the UK and further afield. We can help make your Google Ads campaigns more successful and handle them on your behalf as we know it can be quite a complicated thing to get used to. We’ll work to improve the Roi from your Google Ads budget and support your organisation’s goals in terms of reach and aims from your advertising campaigns.

We have pay-per-click specialists in our extensive digital marketing team and can help ensure your ads are as successful as possible. Whether you need a full review of your Ad spend and programme, remarketing support o help with Google Shopping Ads, our team can help. Let’s look at what we can offer your business.

Pay-Per-Click Advertising

The Web Surgery’s experience Google Ads team can help ensure your PPC campaigns are running successfully. We will ensure all your paid advertising campaigns run effectively and we cover all elements of PPC including:

  • Keyword research: we can carry out keyword research on your behalf in the relevant niches. Ensuring high-quality keyword optimisation helps the success of your campaigns.
  • Bids: we can setup bids on your behalf and ensure they are properly designed with appropriate research into keyword competition and pricing.
  • Ad schedules: we will ensure all your adverts are running at the optimal time for your target audience.
  • Location focus: geo-targeting is a vital element of many business’ advertising focus as they want to attract customers in their local area. We can help target your ads to the region most suitable.
  • Negative optimisation: negative keyword optimisation is important for maximising the profits from your PPC campaigns. We carry out negative keyword optimisation to help improve your chances of positive results.

PPC is the most common form of Google advertising but we can help our clients with whatever their focus is.

Search, Display, Shopping and Remarketing

Google and the other search engines want to support businessowners in their advertising campaigns. There are many methods for advertising and The Web Surgery is here to help your business however it can. Different websites and businesses have different goals, but in all instances there is a Google Ads option.

Google Ads are suitable for organisations with B2B customers, as well as those looking for a wider range of customers. Google Ads are quick and effective for driving traffic to your website and landing pages and with the right advice, organisations in almost every industry can run profitable Google Ads campaigns.

The Web Surgery provides support for clients in many sectors delivering high-quality Search, Shopping, Display, Apps, and YouTube advertising. We can help maximise your spend and direct your advertising in the right direction.

Looking for a Google Ads Agency in Lancashire?

Contact us today to discuss your business and your goals for future advertising campaigns.