Paid search marketing is the quickest and most controllable method for getting your business noticed online.

Paid search marketing is the quickest and most controllable method for getting your business noticed online. Pay Per Click or PPC advertising is used by almost all businesses to ensure they are found by the right potential customers.  Our SEO experts work with you to help get your brand noticed online through a range of digital tools.

PPC Advertising

Getting the most from PPC advertising takes considerable time, experience, and energy.

It is a hugely data-led practice and often requires time which the average businessperson simply cannot spare day-to-day. The Web Surgery’s PPC management service ensures you don’t have to lose a second’s  business time as our experienced team can handle your PPC and ensure it delivers the results you’re looking for, within your set budget.  We offer a range of PPC packages, designed to offer all you need for your paid Google and Bing ad campaigns.

Managing and Monitoring your PPC Ads

The expert team at The Web Surgery will ensure all your paid advertising campaigns run like clockwork and our service includes the following:

Keyword Research

We will research keywords based on your niche and if relevant, location Our main goal is to ensure high quality keyword optimisation to improve your click-through rate.

Bid Setup

We can set up your bids and competitor base, after researching prices and also competition based on the chosen keyword or keywords. Our bidding my incorporate manual and automatic bids and your chosen PPC package will dictate the budget spent.

Scheduling Ads

We ensure your ads are running at optimal times for your business. Some businesses may benefit more from weekend advertising than others and we’ll be sure your campaign scheduling reflects this.

Geo Targeting

Local businesses want to attract local customers and geo targets helps with this. We can set your ads to target your specific region as well as have more far-reaching ads for the whole of the UK or further afield. Online serve providers can have worldwide targeted ads or those in areas you have pinpointed as target customer bases.

Negative Keyword Optimisation

Negative keyword optimisation is something people often forget, especially if they’re not working with a professional partner. We will find your negative keywords and enter them into your Google and Bing advertising accounts to help boost your PPC profits.

Bid Optimisation and Analysis

Once your adverts are active our work doesn’t stop there. We will make sure to check in and analyse the success of every campaign. We’ll tweak and change prices, as well as keyword optimisation and setup to maximise the chance of positive results. We will also monitor bid costs, CTR, clicks and keyword position, working to improve your position at all times.

Pay Per Click (PPC) with The Web Surgery

Pay-per-click advertising is a quick and effective way to boost traffic and clicks to your site.

As its tailored to a specific audience relevant to your business, there is also a higher chance of clicks turning into customers. Hand your PPC management over to The Web Surgery team and we’ll deliver effective results. Contact us today to discuss the right package for your business.