Private Doctors Online
Many private doctors can be found online with ease. There are NHS profiles, profiles on private clinic websites and perhaps regular updates on a practice or clinic’s website which incorporates information and updates about the doctor. With all this information, why should private practitioners commit to their own website?
For some it may seem like a step too far but the mobile nature of society and the fact that private practitioners are becoming even more flexible and available in their work means no single practice or NHS website ever contains all the information a patient could need. What’s more, doctors who run clinics at several different locations should be able to share this with their patients for ease and convenience, and in turn, they may soon see their patient base increase.
The private health sector is growing at an extremely fast rate and many doctors find that similar professionals are working very closely to them, adding competition and more options for patients. Even busy and “at capacity” doctors should invest in their own website because:
- You will be found online for the right reasons
- You are in control of your own online reputation
- Patients value the convenience and easy access to key information about their practitioner.
Below we’re looking in more depth at some of key reasons a website is a very sound investment for doctors…
Be Prepared for Change
A single channel for new patient referrals is never a wise idea. An internet presence allows you to maintain and grow your referral stream, helping to add more possible channels through which you can find patients.
Patients will be Searching For You
The average patient today is already using the Internet to research their healthcare options. Whether referred or self-referring potential patients are already searching for you online. If you have little or no presence and they find a competitive provider who does, they’re very unlikely to choose you.
Fellow Professionals will be Searching For You
Referring doctors also use the Internet as a tool for due diligence. You may have a group of GPs or other professionals who consistently refer their patients to you, but newer professionals will look online for local, reliable professionals in specialist fields. A fantastic CV is one thing, but professional colleagues will definitely be impressed if they can instantly access your information online for easy referral.
Protect and Grow your Professional Reputation
No online presence is a negative marker in the modern world. People are expected to be online and choosing not to be builds distrust in anyone considering your services. What’s more, if your presence online is hampered by reviews which perhaps aren’t perfect or a true representation of your services, then this will be a standout element of what your potential patients and professional colleagues learn about you when searching. If you take control of your own online presence then you can ensure the more positive and suitable information is found.
Doctors Website Design and Marketing
At The Web Surgery we specialise in helping medical professionals get online or improve their current online presence. We have provided many professionals with bespoke doctors website design and additional marketing services to grow and cement their strong position online. Contact us today to find out more.
