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Urban Self Defence (USD)

Urban Self Defence (USD) is a unique digital self-defence and fitness programme for men and women predominantly based on Krav Maga, an Israeli self defence system that is renowned for its focus on real-world situations and its extreme efficiency.


Urban Self Defence commissioned The Web Surgery to design, build and launch a bespoke website that showcases the digital programmes they offer on an App and website.  We also put together a digital marketing campaign for the launch which included: PR, Social Media creative concepts and implementation, Social Media Management, SEO, Pay Per Click, YouTube Marketing and PPC, Press Releases and distribution.

Website Address


  • Ecommerce website design and build
  • Responsive for desktops, mobiles and tablets
  • Membership page
  • Review system
  • Video gallery
  • YouTube uploads
  • Digital marketing
  • PPC for website and videos
  • PR
  • SEO
  • Newsletter
  • Press Release creation and distribution

Would you like to have a new website built or have one updated?

Then get in touch with The Web Surgery today and see how we can help – contact us here.