The Web Surgery - Web Design UK

 

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Monthly Archives

December 2017

Web Design and Marketing in the UK

By Branding, Graphic Design, Marketing, Photography, Search Engine Optimisation, SEO, Video Production, Web Design, Web Design UK

The Web Surgery is an award-winning strategic digital agency specialising in branding, web design, apps, SEO and marketing

We are committed to providing exceptional results for clients through strategic thinking, creativity and innovation.

Our mission is to offer a complete communication service that delivers on our clients’ commercial objectives – whether it’s to enhance a brand image, build customer loyalty, influence key opinion leaders, launch new products or services or increase online traffic and sales.

Our philosophy

Strategic marketing campaigns and SEO are the secret to driving traffic and winning new business.

We offer fully integrated marketing services to get your website noticed using Search Engine Optimisation (SEO) and other targeted marketing methods.  We believe that having a well constructed and informative website is representative of the quality and efficiency of your business.

Contact us

Contact us today to see how we can help your business online.

Building Your Own Website Can Be A Mistake

By Branding, Ecommerce Web Design, Search Engine Optimisation, SEO, The Web Surgery, Web Design, Web Design UK, Website Design Business

wed design londonThe Biggest Mistakes of DIY Websites

Opting to build your own website is something many new business owners try out and most soon decide it isn’t worth the hassle and opt to use a designer instead. A DIY website can save your business a little money but in the long run it won’t be up to the task of promoting your business and getting you the ROI you need to succeed. There are many big mistakes that come with trying to wing it and build your own website and here are some of the most common and most damaging ones.

Not Understanding your Business Needs

You may be convinced what you need is a simple landing page so people know who you are and what you do. We regularly hear the phrase ‘I just need a simple website’ and this is never usually the case. What our customers want is an effective website, one which gets the results they’re looking for and one which challenges and exceeds their competitors. We’ve said it before but your website can be the most powerful tool you have for promoting your business so it needs to be effective in bringing in business and not just a simple template design which you don’t know how to use.

Not Understanding your Audience

It is very easy to get wrapped up in web design if it isn’t your job. Changing colours, sizes and repositioning images can be quite overwhelming and you may spend hours fiddling with colours and sizing to your personal preferences rather than thinking about what your audience needs. Does your website match the ideals and opinions of your target audience? Your website is not part of you, it’s a reflection of your business and should be tailored to suit your business customers. You may love the colour purple but if it doesn’t fit with your brand then you need to avoid it. Many small business owners have template sites setup which perfectly match their personal tastes but don’t actually consider the preferences of their audience. A professional web designer works to construct a website that you are more than happy with but also suits your industry and your audience.

Not Understanding what Google is looking for

Many small and new business owners are shocked to find their website isn’t even close to the first page on Google. There’s a misconception that building a website and leaving it there is enough to please Google and other search engines. This is simply not the case and as we know search engine optimisation is an absolute must to help push your business into the consciousness of Google and other search engines. Optimising your website involves certain elements of design as well as content and building a website yourself, with no knowledge of this, often means that you end up with a site that simply cannot and will not be found by Google. A professional designer will ensure your design is SEO ready and may also be able to advise on how to continue your strategy and implement it regularly to ensure your search engine results page improves.

A DIY design may seem like a cost-effective first step to get your business online but it won’t deliver the results you’re looking for. A professional designer is an investment in your business you won’t regret.

If you would like to know more or find out how we can help you then please call us on 020 8144 6540 or contact us at www.thewebsurgery.com/contact

eLearning web design UK

Social Media Management in UK

By Branding, Graphic Design, Marketing, Search Engine Optimisation, SEO, The Web Surgery, Web Design, Web Design UK

The Web Surgery recognises the need to keep your social media up-to-date with new content, images, video and more.

Social media is an essential element of modern society and is a potential goldmine for your business. It provides you with a direct way to communicate with your target customer, giving you the chance to engage with them and get them interested in your brand.  Social media is also beginning to have an impact on search, so businesses cannot afford to be without a social media presence.

The Web Surgery offers social media management for all your business needs.  We have experienced digital marketing specialists who are experts in social media management and marketing. With the number of social media channels it can be overwhelming for any size of business; be it a start-up or well-established company, to work out which platform is ideal for your business.  Our social media management can help with auditing, organising, setting up and scheduling your social media so you don’t have to – we do all the hard work for you!

 

Social Media Channels

The Web Surgery team can help you create a social media presence on all relevant channels.  We offer support on the “main” channels such as Facebook, Twitter and Instagram, or we can look at more niche channels too.

If you are already active on social media, we can audit and optimise your performance.  We can develop regular content that is relevant and fresh for your audience.

Our social media management packages from The Web Surgery come in different sizes to suit your business and budget. We can create content, schedule and organise your posts and ensure presence on all the relevant channels – helpping you get the most from your social media activity.

The Web Surgery offers;

Social Media Consultancy

Social Media Setup

Social Media Management

Social Media Marketing

Social Media Content Writing

Social Media Optimisation

Social Media Training

If you already have a presence but need to learn more, we also offer training in social media, which can help if you want to add your own posts, tweets and more!

Our digital marketing team work hard to deliver the best content to ensure your accounts are interesting, relevant and result in great engagement from your audience.

Our range of packages cover all budgets:

STARTUP   |   LITE   |   MEDIUM  |   ADVANCED   |   PRO

Get in touch today to discuss your FREE social media marketing plan for your business.