Have you thought how you plan to tell potential clients who you are and what your business does? How good your products or services are? How you plan to get clients to choose you above your competitors?
PR complements everything you are doing right for your business, from having a great business plan to having a website. PR is a cost effective and highly rated tool for marketing your business and complements other marketing activities such as advertising. PR is about reputation, about building a brand ‘picture’ to ensure that people understand the company and what it’s doing. PR means getting people to talk and think about your business in a positive way. It can be a vital weapon in your business’ armory.
Also if there’s ever a problem facing your business it helps you deal with it effectively. You can use PR to attract and impress people such as customers, suppliers, distributors, banks and other lenders, and new business development opportunities. PR isn’t just for big companies using national newspapers or television. Even the smallest business can use publicity opportunities to catch the eye of its local audience.
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