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Monthly Archives

August 2014

wed design london

Why Do I Need a Web Designer?

By The Web Surgery, Web Design, Web Design Hammersmith, Web Design London

With the many costs you face when starting up a new business, you might think web design is one of the areas you can make a saving. This blog post looks at the many benefits of choosing to work with a professional web designer and how you and your business will be in a much better position if you hire one. First impressions really do count and your website is like the shop window for your business, it needs to draw people in.

Below is a closer look at some of the key reasons you really do need a web designer.

The Professional Touch

Hiring a professional web designer means you are committed to presenting a professional image. More than that, the right professional will not only have a talent for design, they’ll also have the expertise they need to create the right image for business and industry. With clear correspondence between you and your designer you will have a site which pleases your customers and works effectively.

Save Time

Employing a professional web designer leaves you with more time to dedicate to your core business interests. Trying to put the design together yourself may take a lot longer than you’ve planned and you may find yourself settling for things that aren’t exactly what you wanted. A professional web designer will know there way around a wide range of different technical skills and languages including HTML, CSS photo optimisation, SEO and JavaScript.

Stand Out

As a non-professional, how are you going to make your website stand out from the crowd? Yes, there are hundreds, maybe thousands, of fantastic templates out there, many of the customisable, but the degree to which you can customise them is dependent on your skill. Having a website which looks the same as hundreds of others out there means you’re unlikely to be remembered. A professional web designer will help craft your brand identity and give you a web presence which is unique and represents your business perfectly, helping it stand out from your competition.

In-Built SEO

To be found by all those potential customers you’re dreaming about, you need to be found in search engines. To be found in search engines you need to rank highly for the keywords most relevant to your business and whilst a lot of this is dependent upon the content you provide, but design plays a part too. A professional web designer will build your site in a way that makes it easy to read and rank for search engines. It’s effective and it follows legal protocol and without a web designer it would probably go by the wayside.

Be Responsive

Browser incompatibility and websites simply not working on tablets and smart phones can be a serious issue for your business. You’re losing out on a huge chunk of the market. A professional web designer will test their design for your site and design it to be responsive, so it works with a wide range of different devices, including those with small screens, wide screens and any shape of screen you can imagine. You are ensuring your business is open to the widest number of people if you opt for a responsive design.

Above all else, you will soon realise the capital you invest in a good web designer is a positive move for your business. In the long run you will soon reap the benefits of your investment and it gives you the shop window your business deserves.

If you would like to find out more or have any questions then please contact us.

Audition Doctor - Acting Courses - Acting Coach

Web Design For Acting Classes & Coaching Company

By The Web Surgery, Web Design London

Audition Doctor – Acting Coach For TV, Film & Theatre

The actress Till Blackwood asked us to re-design and launch her new website called Audition Doctor that focuses on acting classes for TV, Film & Theatre.


We created a website that appealed to her existing client base but have built additional areas to appeal to new areas such as business coaching. We also continue to work with Audition Doctor on their marketing strategy and website development.

Website Address

Services Provided

Website Design and Build
Scrolling Images
Search Engine Optimisation (SEO)
Social Media


Thank you for creating the Audition Doctor online. The website is amazing and so easy to use. I would totally recommend The Web Surgery.
Tilly Blackwood – Actress

How can I get more traffic to my website?

By The Web Surgery, Web Design Hammersmith, Web Design London

Why isn’t anyone coming to my website?

A common misconception of many new business owners, complete with a newly built website, is that soon, the customers will be flying in. You believe the website looks great, you’ve populated it with content – what could go wrong? The truth is, lots of things. There are many reasons why people aren’t visiting your website and most of them can be solved by investing a little more time and money into your site.  Here are some things to consider when working out why your site just isn’t bringing in the numbers you hoped it would.

Out of (Keyword) Control

You’ve probably heard keywords are good for your search engine page results. This is true but it’s not unknown for new business websites to go a little bit too crazy with the keywords. Search engines will crawl your content for relevant keywords but the last thing you want is to stuff your content so full that it becomes an effort to read. Your customers aren’t interested in keywords so keep their experience at the heart of all you write – write for your customers first and search engines second.

No Social Presence

Building your website is one thing but what are you doing to promote it? If it’s just sitting there how do you expect people to find it? In 2014 it is imperative that you’re active on social media, a bare minimum should be posting updates to Facebook and Twitter but beyond this you should look into other social networks which may fit your businesses. On location businesses do well with Foursquare whilst visual heavy businesses like those selling products often see a good ROI from Pinterest.

Where’s your Blog?

Are you blogging? One of the main things which gets your site noticed by search engines and customers is regularly updated, fresh content. Fresh content which is relevant to your industry and informative for your customers will help improve your search engine rankings as well as boosting your reputation amongst potential customers and other influencers in your network. Companies which blog even once a month see a huge increase in their monthly views than those who don’t. If you can’t find the inspiration yourself, then consider hiring a professional.

DIY Design

A DIY web design can help you save money but what do you lose in return? It’s highly likely that customers are put off by your design and can tell it’s not professional. Yes, web design can be expensive but it’s a real investment in your business and you’ll soon reap the rewards. Investing extra capital in a web designer means you can explain exactly what you want for your design and have it delivered. You will also benefit from additional extras such as a responsive design which ensures your site can be viewed on all screen sizes and elements of SEO built into the design.

If your website is well designed and is being updated regularly then you should soon see the hits you want. It takes a little work and perhaps a little more capital than you initially hoped but it is worth it for the success of your business website in the long run.

Need Help To Increase Traffic To Your Website?

Contact The Web Surgery for a free analysis of your website and to see how we can help.

020 8144 6540

Paul Barrett Counselling & Psychotherapy

Web Design For Counselling & Psychotherapy

By The Web Surgery, Web Design Hammersmith

Web Design For Counselling & Psychotherapy

Paul Barrett offers Counselling & Psychotherapy services in London.


The Web Surgery created a responsive website that allowed people to see the range of services Paul Barrett offers and allow them to view the website on desktops, mobiles and  tablets.

Website Address

Services Provided

  • Web design and build
  • Responsive to work on desktops, tablets and mobile
  • Branding
  • Graphic design
  • Scrolling Images
  • Search Engine Optimisation (SEO)
Atlantia UK

Atlantia UK – Aloe Vera Prodcucts

By The Web Surgery, Web Design, Web Design London

The Web Surgery looks after the management and development of the website and email hosting for Atlantia UK.

The Atlantia Aloe Vera product range started in 2002 and the company spent several years of research and development  creating the Aloe Vera product range.

Aloe Vera derives from the Asphodelaceae family and has been used for centuries because of its nutritional and healing properties.

To see the full range of products please go to