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Healthcare SEO

Healthcare Search Engine Optimisation

Healthcare SEO

You can’t provide care to patients if they can’t find you.

As many people turn to the internet whenever they have a medical query, it’s clear that getting SEO right is vital to guide patients to the healthcare that they need.  There are three cornerstones to effective SEO that we apply to create an effective healthcare website;

Technical SEO

This means getting the behind the scenes pieces of your website right.

The primary way new patients are going to find you is through a search engine, such as Google. So, it’s vital that you build a website that is easy for a search engine to understand.  Getting these pieces right will also make your website work better. Your prospective patients will have a more positive experience when all the technical components of your website have been considered.  In real terms, a focus on technical SEO will help your website to rank highly in a search. For people browsing your site, they will have a fast experience that works well on any device.

Optimised Pages

Optimising a web page involves a lot of box filling. It’s not glamorous, but it’s essential.

For the right patients to find your site, you need a website that has high-quality meta descriptions, clear and concise titles, and the right sort of images.  When we look at optimising your pages, we focus on building webpages that look great and provide a great user experience. When patients are looking for a healthcare provider, they expect to see the skill and attention to detail they expect from your practice reflected in your website.

Building Authority

When search engines rank their results, they don’t merely do so based on how easy the site is to find, how well the site works and how relevant the content is.

These are important, but there is one more factor to consider. The search engine algorithms consider your site’s authority as well.  If your website is linked to by a wide range of other sites, the algorithms consider it to have more authority. Search engines use the number of links to your site as an indicator of quality. The more websites that link to yours, the higher up the results page it will appear.  This means that it is a crucial component of SEO for healthcare to include content that adds value. This content should also set you up as an authority in your field. This will not only make it easier for new patients to find you, but it will also provide those patients will content they want to engage with.  To find out more about our services to boost healthcare SEO, get in touch with our team today.

Healthcare SEO and Digital Services

Here are some ideas on how we can help.

Digital Marketing

SEM, SEO, PPC, PR, Digital Advertising, Newsletters etc.

SEO

Let us help you get found on search engines

Social Media

Social Media Management (SMM) and Advertising

Content Creation

We can write the page copy or blogs for you

Analytics

Monthly report on your SEO or traffic levels

Examples of our work

Below can be found some examples of our creative, digital and marketing work

Prestige Private Health - Private GP Clinic

Private Clinic:
Prestige Private Health

Premier League Medical Advisor

Premier League Medical Advisor:
Dr Mark Gillett

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Private Healthcare:
HarleyDoc

Mr Darren Chester - Plastic Surgeon

Plastic Surgeon:
Mr Darren Chester

Medical Website Design - Dr Rehan Haidry

Consultant Gastroenterologist:
Dr Rehan Haidry

Gynaecology Website Design

Consultant Gynaecologist:
Mr Anthony Parsons

London Rhinoplasty

Private ENT Clinic:
London Rhinoplasty

website design orthotic consultant

Private Clinic:
Orthotic Consultants

Aesthetics Website Design

Non-surgical Technology:
EpiNu Aesthetics

London Hip Practice

Private Medical Clinic:
London Hip Practice

The Blood Clinic

Private Clinic:
The Blood Clinic

Family First Healthcare - Private Online GP Services

Private Online GP Service:
Family First Healthcare

Private GP Practice - Chelsea Medics

Private Medical Clinic:
Chelsea Medics

Mr Majid Chowdhry - Knee and Hip Orthopaedic surgeon

Orthopaedic Surgeon:
Mr Majid Chowdhry

Foot Clinic Website Design - Finchley Foot Clinic

Foot Clinic:
Finchley Foot Clinic

The Picton House Clinic

Non-surgical Skincare:
The Picton House Clinic

King Edward VII Hospital - Private General and Occupational Practice

Private Practice Harley Street:
GP At London W1

Dr Harsha Bilolikar - Consultant Paediatrician

Consultant Paediatrician:
Dr Harsha Bilolikar

consultant cardiologist - Dr Paul Kirk

Consultant Cardiologist:
Herts-London Cardiology

Olaya Plastic Surgery - Plastic Surgery London and Newcastle

Plastic Surgery:
Olaya Plastic Surgery

Dr Gerard Hall - Consultant Rheumatologist

Consultant Rheumatologist:
Dr Gerard Hall

Consultant Ophthalmic Surgeon

Consultant Ophthalmic Surgeon:
Miss Anna Grabowska

Consultant Gynaecologist - Dr Ivilina Pandeva

Consultant Gynaecologist:
Dr Ivilina Pandeva

Mr Brij Madhok - Laparoscopic & Bariatric Surgeon

Laparoscopic & Bariatric Surgeon:
Mr Brij Madhok

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Non-surgical Cosmetic Treatments:
Soigne Aesthetics

Dr Suzy Walton

Multi-sector Board Director:
Dr Suzy Walton

Plastic Surgeon Website Design

Plastic Surgeon:
Mr Zahid Hassan

Medical Website Design

Consultant Endocrine Surgeon:
Mr Ioannis Christakis

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Consultant Physician:
Dr Stephanie Barrett

Consultant Physician and Gastroenterologist - Dr Adam Stone

Consultant Physician and Gastroenterologist:
Dr Adam Stone

Mr Samit Unadkat - Consultant ENT Surgeon

Consultant ENT Surgeon:
Mr Samit Unadkat

Plastic Surgery Website Design and Marketing

Plastic Surgeon:
Mr Irfan Khan

Consultant Eye Surgeon - Mr Ashish Patwardhan

Consultant Eye Surgeon:
Mr Ashish Patwardhan

Miss Marta Garcia Vilaro

Consultant Oculoplastic Surgeon:
Miss Marta Garcia Vilaro

Mr Arun Loganathan

Consultant General and Colorectal Surgeon:
Mr Arun Loganathan

Mr Kelvin Chong - Oncoplastic Breast Surgeon

Oncoplastic Breast Surgeon:
Mr Kelvin Chong

Consultant Dermatologist - Dr Tabi Leslie

Consultant Dermatologist:
Dr Tabi Leslie

Corwall Cardiologist Direct - Dr Audrius Simaitis

Consultant Cardiologist:
Cornwall Cardiologist Direct

Dr David Begley

Cardiac Rhythm Management:
Dr David Begley

Consultant Plastic Surgeon - Miss Yasmin Ismail

Plastic Surgeon:
Miss Yasmin Ismail

Mr Zahid Saeed - Consultant Trauma and Orthopaedic Surgeon

Consultant Trauma & Orthopaedic Surgeon:
Mr Zahid Saeed

Mr Premjit Randhawa - Consultant ENT Surgeon

Consultant ENT Surgeon:
Mr Premjit Randhawa

Inspiring Women In Medicine

Networking for Doctors:
Inspiring Women in Medicine

The Foot Clinic

Foot Clinic:
Finchley Foot Clinic

Consultant Orthopaedic Surgeon

Consultant Orthopaedic Surgeon:
Mr Jerome Davidson

Dr Serena Lai - Consultant psychiatrist london

Consultant Psychiatrist:
Dr Serena Lai

Mr Mathew Thomas - Consultant Urologist

Consultant Urologist:
Mr Mathew Thomas

Consultant Gynaecologist - Vivek Nama

Consultant Gynaecologist:
Vivek Nama

My Health Protected - Health Insurance

Health Insurance:
My Health Protected

Babyface4D

4D Baby Scanning:
BabyFace 4D

ABC Vascular

Medical E-Learning:
ABC Vascular

Mr Sushil Maslekar

Consultant Colorectal & Laparoscopic Surgeon:
Mr Sushil Maslekar

Consultant Gynaecologist - Mr Philippe de Rosnay

Consultant Gynaecologist & Laparoscopic Surgeon
Mr Philippe de Rosnay

Dr Dominic Paviour - Consultant Neurologist

Consultant Neurologist:
Dr Dominic Paviour

Dr. Victoria Owen is a private general practitioner

Private General Practitioner:
Dr Victoria Owen

Counselling London - Peter Thomas

Counselling & Psychotherapy:
Counselling London

Marlene Botha Psychotherapy

Psychotherapist:
Marlene Botha Psychotherapy

Sanjay Kumari - Consultant Gynaecologist

Consultant Gynaecologist
Miss Sanjay Kumari

Holistic Pain Management Lab

Complementary & Alternative Medicines:
Holistic Pain Management Lab

British Association for Sexual Health & HIV

Online Assessment:
British Association for Sexual Health & HIV (BASHH)

Rachel Podger Therapy

Counselling & Psychotherapy:
Rachel Podger Therapy

Mr Humayun Ayub-Khan Plastic Surgeon.

Plastic Surgeon:
Mr Humayun Ayub-Khan

Paul Barrett Counselling & Psychotherapy

Counselling & Psychotherapy:
Paul Barrett

Healthcare SEO with The Web Surgery

We have a wide range of experience in the healthcare SEO sector and are ready and waiting to help you make the most of your business.

We create smart digital marketing strategies that keep people talking and sharing – and build powerful business results.  Please contact us today to discuss your requirements.

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