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What is SEO

Oct 05
Love0
Social_media

What is SEO – Search Engine Optimisation

By Marketing, Search Engine Optimisation, SEO

SEO helps to build your reputation

Potential customers will search online for either your name or keywords associated with your business.  A good SEO strategy will make sure this directs them to the information you want them to find.

Reassurance and trust

Having an up-to-date website and social media with useful content will keep new and existing customers coming back to your site.  It’s also a great way to promote information about new products or services – and build strong foundations of reassurance and trust. If you don’t, then your competitors will.

How SEO can help your business

Marketing your product or service can help you to build your brand, win new customers and generate leads.

Each day we deliver SEO campaigns that are effective and deliver results for our clients.  SEO is fundamental to the success of any business, from brand building to product creation, design and launch.

SEO will enable you to:

  • Drive traffic to your website
  • Increase sales
  • Build your reputation and brand
  • Grow your customer base

Questions about SEO?

For further information, please get in touch with The Web Surgery.

Jul 17
Love0
Content Creation Website

What is SEO – Search Engine Optimisation

By Search Engine Optimisation, SEO

SEO – Search Engine Optimisation is one of the most effective online marketing strategies you can use.

So what is SEO?

This is a clever tool used to improve search engine rankings. Search engines (Google, Yahoo, Bing and so on) and displays links to pages based on how relevant they are to the website user.

5 easy wins of using SEO:

1 – Open for business 24/7

SEO allows your business to be available to the public 24/7. This means that users on the other side of the world in different time zones will be able to connect with your service when you are in bed. Meaning you could literally be making money in your sleep!

2 – Brand awareness

Being in the first couple of result pages on any search engine shows that you are trustworthy. Users will then associate your content with your brand. The higher up your page ranks with a search engine, the more aware the user will be with your brand.

3  – Cost Effectiveness

SEO specifically targets users who are actively searching for your product/service online. If you put enough time and effort into learning about how you can stay on top of the competition, you will save yourself tons of money as opposed to paying for adverts.

4 – Increased Traffic

If your website ranks high up on the search engine result pages, this increases traffic (users) to your website. Websites are usually found through search engines, so if your website is highly visible, this will drive clients directly to your business!

5 – You have to be in it to win it

Most of your competitors WILL be using an SEO service. So if you don’t invest, your chances at staying above or on the same level as your competition are very slim.

Want to know more about SEO?

If you want to get the best out of your online business, investing in an SEO service is vital.  Get in touch with The Web Surgery today for more information and to see how we can help your business.

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