With an online presence you expect your business to generate more business.
Investing in a quality web design means you have the base to work from but what are you doing to ensure traffic that comes to your site turns into sales? Converting the traffic that arrives at your website into tangible custom does take a certain
Investing in a quality web design means you have the base to work from but what are you doing to ensure traffic that comes to your site turns into sales? Converting the traffic that arrives at your website into tangible custom does take a certain
Converting the traffic that arrives at your website into tangible custom does take a certain skillset but it can be learned. Anyone who visits your website is a potential customer and each lead has the potential to become a sale. Here we’re looking at several ways you can improve your conversion rates and see more leads turn into customers.
1. Goal-Orientated Design
Your landing pages must be focused on the goal you have in mind. You must optimise your landing pages with a clear and unmissable call to action. Without a clear call to action your potential customers may be enthusiastic and interested, but they won’t necessarily bite. Keep the pages uncluttered, the content concise and the focus on the sale and the benefits you’re offering your customer. Landing pages should be free of anything except the core deal or offer and how to redeem it.
2. Effectively Measure Results
You need to have a full understanding of your conversion process. Map it on a step by step basis so you can track individual actions and see exactly how each converted sale occurred. As you learn this process you will begin to see patterns emerge and these patterns can guide future exchanges with potential customers, improving the chance they too will be converted into sales. Measurement is essential for understanding your conversion rate and taking the next steps needed to improve it.
3. Offer Something Irresistible
Special offers have existed since the first sale was made in the first market. However, they can be optimised and designed to be too good to miss for your business. If customers are looking at a special offer they need to be convinced and this is your job. At the point of considering the offer they are already halfway there in terms of making a purchase so you simply need to nudge them a little further.
However, they can be optimised and designed to be too good to miss for your business. If customers are looking at a special offer they need to be convinced and this is your job. At the point of considering the offer they are already halfway there in terms of making a purchase so you simply need to nudge them a little further. High quality persuasive content, video demonstrations of products and authentic testimonials are ideal for selling a special offer and convincing customers they’re making a sound investment.
4. Improve Lead Quality
People land on your website all the time but not all of them are your target customer. Unqualified leads can be a drain on resources if you dedicated time and energy to pursuing them. Instead, utilise the data you’ve collected from your previous sales and create highly targeted landing pages which fulfil the needs of your perfect customer. This content will not only appeal to them exactly, it will also mean that unqualified leads look elsewhere. This saves you time and effort and allows you to focus your energies on the customer group most likely to make a purchase.
5. Use A/B Testing
How do you know what your customer really prefers if you don’t give them various options? A/B Testing allows you to hone your sales pages to perfection. There is singular way of knowing which style of call to action is best for your potential customers, unless you test out a number of options. The same goes for button colour, email or telephone preferences and other changeable factors.
A/B Testing will always bring up changes you can make, and sometimes it is the smallest change, like switching a red Buy Now button to a green Buy Now button that make all the difference.
Once you have reached the point that your business is getting steady traffic you should rightly congratulate yourself. However, this is not the end of the process and the next step is to find the qualified leads amongst this traffic and get those valuable conversions.
Have some questions on our Top Tips for Converting more Website Leads?
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