With the many costs you face when starting up a new business, you might think web design is one of the areas you can make a saving. This blog post looks at the many benefits of choosing to work with a professional web designer and how you and your business will be in a much better position if you hire one. First impressions really do count and your website is like the shop window for your business, it needs to draw people in.
Below is a closer look at some of the key reasons you really do need a web designer.
The Professional Touch
Hiring a professional web designer means you are committed to presenting a professional image. More than that, the right professional will not only have a talent for design, they’ll also have the expertise they need to create the right image for business and industry. With clear correspondence between you and your designer you will have a site which pleases your customers and works effectively.
As a non-professional, how are you going to make your website stand out from the crowd? Yes, there are hundreds, maybe thousands, of fantastic templates out there, many of the customisable, but the degree to which you can customise them is dependent on your skill. Having a website which looks the same as hundreds of others out there means you’re unlikely to be remembered. A professional web designer will help craft your brand identity and give you a web presence which is unique and represents your business perfectly, helping it stand out from your competition.
To be found by all those potential customers you’re dreaming about, you need to be found in search engines. To be found in search engines you need to rank highly for the keywords most relevant to your business and whilst a lot of this is dependent upon the content you provide, but design plays a part too. A professional web designer will build your site in a way that makes it easy to read and rank for search engines. It’s effective and it follows legal protocol and without a web designer it would probably go by the wayside.
Browser incompatibility and websites simply not working on tablets and smart phones can be a serious issue for your business. You’re losing out on a huge chunk of the market. A professional web designer will test their design for your site and design it to be responsive, so it works with a wide range of different devices, including those with small screens, wide screens and any shape of screen you can imagine. You are ensuring your business is open to the widest number of people if you opt for a responsive design.
Above all else, you will soon realise the capital you invest in a good web designer is a positive move for your business. In the long run you will soon reap the benefits of your investment and it gives you the shop window your business deserves.
If you would like to find out more or have any questions then please contact us.