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SEO

What’s In Your SEO Strategy?

By Marketing, Search Engine Optimisation, SEO

If you publish your site or blog on WordPress, you’ll be familiar with the red, amber and green light system the Yoast plugin offers.

Once mastered, this great tool helps you whiz through the content of your post or page’s content and check its readability and SEO. When all lights are green, you’re good to go!

But what if you are publishing site content without this support? In fact, what if you’re publishing completely in the dark? Meaning, what if you really don’t know what you’re doing?!

Well, we’ve got news for you – most companies don’t know what they’re doing when it comes to SEO. Unless your company has a dedicated SEO Manager, the task normally falls under the myriad of duties the strained marketing department undertakes. And within that department, it is rare to find a classic Marketing Manager that is an expert in SEO.

Yet SEO is one of the most important part of the marketing mix. Why? Because it underpins your place in the market where potential new customers are seeking companies like yours. If your SEO doesn’t have strong game, then your competitors are going to scoop up all your business.

Here at The Web Surgery, our team are experts in all things digital marketing, and that most definitely includes SEO. Which is why we don’t just offer one SEO package but five:

  • Startup
  • Lite
  • Medium
  • Advanced
  • Pro

With prices starting from just £99 per month, you can choose from a list that includes the management of blogs, competitor analysis, on/off-site
optimisation, monthly reporting, link building, location search optimisation, SEO content creation, focus keywords and keyword research.

We can obviously guide you to better understand which of that selection is best for your business. And let us assure you now – please don’t be overwhelmed by the terminology if you really are new to this area of digital marketing. We have extensive experience in explaining the importance of each element that makes up SEO and how and why it enables businesses like yours to grow. And we enjoy helping too. Which is why we do what it says on the tin. The Web Surgery – helping fix your website issues.

For more information or to book an appointment, do not hesitate to get in touch. Contact us today for a free no obligation quote.

How to Learn SEO – Search Engine Optimisation – Online

By Marketing, Search Engine Optimisation, SEO

How you can to learn SEO – Search Engine Optimisation – to help drive traffic to your website.

SEO Online Course

This e-learning course focuses on the anchor point of your digital marketing strategy which is your website or micro-site. Here we’ll explore search engine optimisation ‘SEO’ and how you can use this to drive traffic to your website.

Course overview:

  • Introduction to SEO
  • Link building
  • On‐site SEO
  • Social media as part of SEO
  • Local search
  • Pay Per Click (PPC)

Cost of course: £149

BUY COURSE

Search Engine Optimisation (SEO) and how it can help your business

By Uncategorized

Search Engine Optimisation (SEO)

Today websites need to have good SEO (Search Engine Optimisation) in order to encourage search engines like Google and Bing to index them.  Our SEO experts work with you to help get your brand noticed online through a range of digital tools.

How SEO can help your business

Marketing your product or service can help you to build your brand, win new customers and generate leads.  Each day we deliver SEO campaigns that are effective and deliver results for our clients.  SEO is fundamental to the success of any business, from brand building to product creation, design and launch.

SEO will enable you to:

  • Drive traffic to your website
  • Increase sales
  • Build your reputation and brand
  • Grow your customer base

Building your reputation

Potential customers will search online for either your name or keywords associated with your business.  A good SEO strategy will make sure this directs them to the information you want them to find.

Reassurance and trust

Having an up-to-date website and social media with useful content will keep new and existing customers coming back to your site.  It’s also a great way to promote information about new products or services – and build strong foundations of reassurance and trust. If you don’t, then your competitors will.

Digital Marketing

Effective SEO isn’t a one-off quick fix – It requires ongoing attention.  SEO is just one part of Digital Marketing and this can be developed into other areas to target new and existing customers

Have any questions about SEO?

Contact The Web Surgery today to see how we can help you with your SEO.

Social_media

What is SEO – Search Engine Optimisation

By Marketing, Search Engine Optimisation, SEO

SEO helps to build your reputation

Potential customers will search online for either your name or keywords associated with your business.  A good SEO strategy will make sure this directs them to the information you want them to find.

Reassurance and trust

Having an up-to-date website and social media with useful content will keep new and existing customers coming back to your site.  It’s also a great way to promote information about new products or services – and build strong foundations of reassurance and trust. If you don’t, then your competitors will.

How SEO can help your business

Marketing your product or service can help you to build your brand, win new customers and generate leads.

Each day we deliver SEO campaigns that are effective and deliver results for our clients.  SEO is fundamental to the success of any business, from brand building to product creation, design and launch.

SEO will enable you to:

  • Drive traffic to your website
  • Increase sales
  • Build your reputation and brand
  • Grow your customer base

Questions about SEO?

For further information, please get in touch with The Web Surgery.

Content Creation Website

What is SEO – Search Engine Optimisation

By Search Engine Optimisation, SEO

SEO – Search Engine Optimisation is one of the most effective online marketing strategies you can use.

So what is SEO?

This is a clever tool used to improve search engine rankings. Search engines (Google, Yahoo, Bing and so on) and displays links to pages based on how relevant they are to the website user.

5 easy wins of using SEO:

1 – Open for business 24/7

SEO allows your business to be available to the public 24/7. This means that users on the other side of the world in different time zones will be able to connect with your service when you are in bed. Meaning you could literally be making money in your sleep!

2 – Brand awareness

Being in the first couple of result pages on any search engine shows that you are trustworthy. Users will then associate your content with your brand. The higher up your page ranks with a search engine, the more aware the user will be with your brand.

3  – Cost Effectiveness

SEO specifically targets users who are actively searching for your product/service online. If you put enough time and effort into learning about how you can stay on top of the competition, you will save yourself tons of money as opposed to paying for adverts.

4 – Increased Traffic

If your website ranks high up on the search engine result pages, this increases traffic (users) to your website. Websites are usually found through search engines, so if your website is highly visible, this will drive clients directly to your business!

5 – You have to be in it to win it

Most of your competitors WILL be using an SEO service. So if you don’t invest, your chances at staying above or on the same level as your competition are very slim.

Want to know more about SEO?

If you want to get the best out of your online business, investing in an SEO service is vital.  Get in touch with The Web Surgery today for more information and to see how we can help your business.

Video Recording Studio - Westlands House Studio

Video Recording Studio Web Design

By Branding, Content Creation, Graphic Design, Marketing, Search Engine Optimisation, SEO, The Web Surgery, Video Production, Web Design, Web Design Burnley, Web Design London, Web Design Manchester, Web Design Padiham, Web Design UK

Video Recording Studio Web Design by The Web Surgery

The Web Surgery designed and built the new website and branding for Westlands House Studio, a video recording studio.

Westlands House Studio is a fully equipped, sound treated, chromakey Video and sound studio that is used for Commercials, Documentaries, E-Learning, News, Interviews, Pieces to Camera, Music, Current affairs and Video Blogs.

Solution

We created a bespoke, engaging and responsive website that works on desktops, tablets and mobiles, allowing clients and agencies to find out more about the video recording studio.

Website address

www.westlandshouse.com

Services provided:

  • Branding
  • Interactive website design and build
  • Responsive to work on desktops, tablets and mobiles
  • Search Engine Optimisation (SEO)
  • Marketing
  • Analytics

Recruitment Agency Website Design and SEO

By Branding, Content Creation, Graphic Design, Search Engine Optimisation, SEO, The Web Surgery, Web Design, Web Design London, Web Design UK

Rue Two are are recruitment experts specialising in the construction industry. They provide specialist recruitment consultancy services to leading property & construction consultancies, construction managers and end users clients across the globe.

Solution

Rue Two came to The Web Surgery for help to rebrand and update their current website.  We created a new, user friendly, responsive website that works on desktops, tablets and mobiles, allowing clients to find out more about the company.

The website allows users to search for vacancies online and list a range of job positions available.

Website address

www.ruetwo.com

Services provided:

  • Interactive website design and build
  • Responsive to work on desktops, tablets and mobiles
  • Search functionality for jobs
  • Search Engine Optimisation (SEO)
  • Branding
  • Marketing
  • Analytics

SEO Agency based in the UK

By Medical Web Design, Search Engine Optimisation, SEO

Increase your online presence with SEO

To increase your visual presence and to get your website seen by potential clients, our approach is to review your website, create a SEO strategy and then get to work building traffic to your site.

We create specific keywords to your business that potential clients are likely to use when searching for your product or services; we also consider how to benchmark your organisation from its competitors.

How search engines work

Would you like to know how a search engine like Google works?

Click this link to see how Google search works – Find Out More

We offer a range of SEO packages to suit your budget

Please see below the various SEO packages we offer and contact us for more details.

STARTUP   |   LITE   |   MEDIUM  |   ADVANCED   |   PRO

SEO training online or onsite

Online E-Learning courses: SEO and Social Media
Workshops: SEO, Marketing or Social Media
Training groups or 121 onsite: SEO, Marketing or Social Media

FREE 121 or website health check

Free 1 hour 121 consultancy
Free digital health check for current SEO and Marketing
Free health check for your current website

Want to know more about SEO?

Contact us today to see how we can help your business with SEO.

Web Design Consultation

Website SEO Health Check

By Marketing, Search Engine Optimisation, SEO, The Web Surgery, Web Design, Web Design UK

Get A Free Website SEO Health Check

A fantastic web design is a great start for your online presence but who is visiting your site? Are you getting a good level of traffic? Are you promoting your content and sharing it? All of these things are essential elements for getting your business talked about but organic search traffic is integral to success for almost every website out there.

Search engine optimisation

Search engine optimisation or SEO is a highly effective way of ensuring your business attracts organic search traffic via the leading search engines. It is a technical process but there are ways of making sure you’re doing all the right things to rank well in the search engines. At The Web Surgery our SEO experts are on hand to provide you with a FREE SEO Health Check for your website.

There are many different factors which could hold a website back. Everything from old links which have since expired to erroneous redirects and misplaced robots.txt can play a pivotal role in ineffective SEO.

Grow your Organic Traffic with SEO

Our full free SEO Health Checks look deep into your website and cover all the essential elements which make up your search engine ranking and affect the quality of your SERPs.  Our experts will look at your website content, source code, URLs, navigation and many other aspects to ensure you have the right setup to rank well in search engines.

Each free SEO health check report will provide recommendations on anything you have issues with and also guidance on how The Web Surgery can help turn things around.

Your FREE SEO Health Check will include:

This is just the beginning of what will be covered by our experts as they carry out your health check.

  • Full analysis of your website navigation and accessibility
  • Duplicate content checks
  • Metadata and meta tag analysis
  • URL structure analysis
  • Rank checking
  • Competitor analysis
  • Coding analysis and best practice

The Web Surgery SEO Health Check

The Web Surgery is an award-winning digital agency with considerable experience in helping companies with their SEO. We appreciate and understand that it can be confusing for business owners to get to grips with the digital and technical side of their business which is why we’re on hand to help. Our SEO Health Check allows us to get a full understanding of the current position of your company in terms of SERPs and work from here to improve this position.

We look at all the elements mentioned above and provide a detailed report for you to read and digest. From this point you may choose to go it alone and make changes yourself but most people see the benefits in coming back to us. Our experts not only make recommendations for your site after the SEO Health Check, they have the skills to implement the changes you need to see positive change.

Get in touch today to arrange your SEO Health Check. We will be in touch as soon as possible to take a thorough look at your site and deliver our recommendations.

Business Phone Lines

New Business Start-up Package: Website & SEO

By Branding, Graphic Design, Marketing, Photography, Search Engine Optimisation, SEO, The Web Surgery, Web Design, Web Design UK

Business Start-up Package tailored to your needs

Our Business Start-up package helps you to start-up your business and market it through a combination of marketing, SEO, social media and PR.

How we can help

To start your new business we plan and execute strategic online solutions, utilising every aspect of the marketing mix and delivering marketing strategies that communicate and generate profit.


Business Start-up Package Consists Of:

Websites

We will build you a 5 page website (you can have more) that is responsive so it works on desktops, tablets and mobiles.

Design

We will create a brand identity for your business and include three logo designs, 100 designed and printed business cards and 500 designed and printed A5 leaflets.

Photography

We offer free stock library images for your website or we can setup a bespoke photo shoot – additional costs will apply.

Hosting and domains

Free domain, emails and website hosting for the first year.

SEO

We build all our websites with SEO in mind and incorporate a basic SEO software package.

Marketing

We launch all our websites to the major search engines and can help put together a marketing strategy to help generate enquiries.

Customer support

We will support you from the start of your project right through to completion and beyond

Social media

We will setup and design your social media and can help maintain it with daily, weekly or monthly updates

Maintenance

If you want us to, for a monthly fee, we will maintain your website so you can concentrate on building your business.


Contact Us For Details On Our New Business Start-up Package

Contact The Web Surgery today to see how we can help with your New Business.