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SEO UK

Sep 11
Love0

What’s In Your SEO Strategy?

By Marketing, Search Engine Optimisation, SEO

If you publish your site or blog on WordPress, you’ll be familiar with the red, amber and green light system the Yoast plugin offers.

Once mastered, this great tool helps you whiz through the content of your post or page’s content and check its readability and SEO. When all lights are green, you’re good to go!

But what if you are publishing site content without this support? In fact, what if you’re publishing completely in the dark? Meaning, what if you really don’t know what you’re doing?!

Well, we’ve got news for you – most companies don’t know what they’re doing when it comes to SEO. Unless your company has a dedicated SEO Manager, the task normally falls under the myriad of duties the strained marketing department undertakes. And within that department, it is rare to find a classic Marketing Manager that is an expert in SEO.

Yet SEO is one of the most important part of the marketing mix. Why? Because it underpins your place in the market where potential new customers are seeking companies like yours. If your SEO doesn’t have strong game, then your competitors are going to scoop up all your business.

Here at The Web Surgery, our team are experts in all things digital marketing, and that most definitely includes SEO. Which is why we don’t just offer one SEO package but five:

  • Startup
  • Lite
  • Medium
  • Advanced
  • Pro

With prices starting from just £99 per month, you can choose from a list that includes the management of blogs, competitor analysis, on/off-site
optimisation, monthly reporting, link building, location search optimisation, SEO content creation, focus keywords and keyword research.

We can obviously guide you to better understand which of that selection is best for your business. And let us assure you now – please don’t be overwhelmed by the terminology if you really are new to this area of digital marketing. We have extensive experience in explaining the importance of each element that makes up SEO and how and why it enables businesses like yours to grow. And we enjoy helping too. Which is why we do what it says on the tin. The Web Surgery – helping fix your website issues.

For more information or to book an appointment, do not hesitate to get in touch. Contact us today for a free no obligation quote.

Nov 23
Love0

Search Engine Optimisation (SEO) and how it can help your business

By Uncategorized

Search Engine Optimisation (SEO)

Today websites need to have good SEO (Search Engine Optimisation) in order to encourage search engines like Google and Bing to index them.  Our SEO experts work with you to help get your brand noticed online through a range of digital tools.

How SEO can help your business

Marketing your product or service can help you to build your brand, win new customers and generate leads.  Each day we deliver SEO campaigns that are effective and deliver results for our clients.  SEO is fundamental to the success of any business, from brand building to product creation, design and launch.

SEO will enable you to:

  • Drive traffic to your website
  • Increase sales
  • Build your reputation and brand
  • Grow your customer base

Building your reputation

Potential customers will search online for either your name or keywords associated with your business.  A good SEO strategy will make sure this directs them to the information you want them to find.

Reassurance and trust

Having an up-to-date website and social media with useful content will keep new and existing customers coming back to your site.  It’s also a great way to promote information about new products or services – and build strong foundations of reassurance and trust. If you don’t, then your competitors will.

Digital Marketing

Effective SEO isn’t a one-off quick fix – It requires ongoing attention.  SEO is just one part of Digital Marketing and this can be developed into other areas to target new and existing customers

Have any questions about SEO?

Contact The Web Surgery today to see how we can help you with your SEO.

May 15
Love0
Web Design Consultation

Website SEO Health Check

By Marketing, Search Engine Optimisation, SEO, The Web Surgery, Web Design, Web Design UK

Get A Free Website SEO Health Check

A fantastic web design is a great start for your online presence but who is visiting your site? Are you getting a good level of traffic? Are you promoting your content and sharing it? All of these things are essential elements for getting your business talked about but organic search traffic is integral to success for almost every website out there.

Search engine optimisation

Search engine optimisation or SEO is a highly effective way of ensuring your business attracts organic search traffic via the leading search engines. It is a technical process but there are ways of making sure you’re doing all the right things to rank well in the search engines. At The Web Surgery our SEO experts are on hand to provide you with a FREE SEO Health Check for your website.

There are many different factors which could hold a website back. Everything from old links which have since expired to erroneous redirects and misplaced robots.txt can play a pivotal role in ineffective SEO.

Grow your Organic Traffic with SEO

Our full free SEO Health Checks look deep into your website and cover all the essential elements which make up your search engine ranking and affect the quality of your SERPs.  Our experts will look at your website content, source code, URLs, navigation and many other aspects to ensure you have the right setup to rank well in search engines.

Each free SEO health check report will provide recommendations on anything you have issues with and also guidance on how The Web Surgery can help turn things around.

Your FREE SEO Health Check will include:

This is just the beginning of what will be covered by our experts as they carry out your health check.

  • Full analysis of your website navigation and accessibility
  • Duplicate content checks
  • Metadata and meta tag analysis
  • URL structure analysis
  • Rank checking
  • Competitor analysis
  • Coding analysis and best practice

The Web Surgery SEO Health Check

The Web Surgery is an award-winning digital agency with considerable experience in helping companies with their SEO. We appreciate and understand that it can be confusing for business owners to get to grips with the digital and technical side of their business which is why we’re on hand to help. Our SEO Health Check allows us to get a full understanding of the current position of your company in terms of SERPs and work from here to improve this position.

We look at all the elements mentioned above and provide a detailed report for you to read and digest. From this point you may choose to go it alone and make changes yourself but most people see the benefits in coming back to us. Our experts not only make recommendations for your site after the SEO Health Check, they have the skills to implement the changes you need to see positive change.

Get in touch today to arrange your SEO Health Check. We will be in touch as soon as possible to take a thorough look at your site and deliver our recommendations.

Dec 26
Love0

Web Design and Marketing in the UK

By Branding, Graphic Design, Marketing, Photography, Search Engine Optimisation, SEO, Video Production, Web Design, Web Design UK

The Web Surgery is an award-winning strategic digital agency specialising in branding, web design, apps, SEO and marketing

We are committed to providing exceptional results for clients through strategic thinking, creativity and innovation.

Our mission is to offer a complete communication service that delivers on our clients’ commercial objectives – whether it’s to enhance a brand image, build customer loyalty, influence key opinion leaders, launch new products or services or increase online traffic and sales.

Our philosophy

Strategic marketing campaigns and SEO are the secret to driving traffic and winning new business.

We offer fully integrated marketing services to get your website noticed using Search Engine Optimisation (SEO) and other targeted marketing methods.  We believe that having a well constructed and informative website is representative of the quality and efficiency of your business.

Contact us

Contact us today to see how we can help your business online.

Aug 18
Love0
E-Commerce web design

Learn SEO and Search Engine Optimisation

By Marketing, Search Engine Optimisation, SEO

How to learn SEO and Search Engine Optimisation

The Web Surgery have created a range of E-Learning courses to help people with  SEO and Search Engine Optimisation.  

Each course has been specifically designed to help people either launch or get the most out of their current  SEO in order to generate more traffic to websites, build brand loyalty and increase revenue from existing and new resources.

The courses are available to see at: SEO E-learning courses

Why  learn SEO and and Search Engine Optimisation?

To increase your visual presence and to get your website seen by potential clients, our approach is to review your website, create a SEO strategy and then get to work building traffic to your site.

We create specific keywords to your business that potential clients are likely to use when searching for your product or services; we also consider how to benchmark your organisation from its competitors.

If you would like to know more information about our range of E-Learning courses for SEO please contact us.

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