The Web Surgery - Web Design UK

 

Call Us On:

London: 020 8144 6540

Lancashire: 01282 570 880

 

The Web Surgery - Web Design UKVideo Appointments

Schedule an appointment to discuss your project or training.

August 2022
Mon Tue Wed Thu Fri Sat Sun
1234567
891011121314
15161718192021
22232425262728
2930311234

Skip to main content
Tag

online business

The importance of having an online identity

By Marketing, PR, The Web Surgery, Top Tips, Web Design, Web Design UK

Having a positive online identity is a great way to market yourself or your business. But why is it so important and how do you create one?

If you are searchable in an engine then you are already on the right track.  A small business with a website is usually guaranteed to target more of an audience than one without. Having a website lends credibility to your brand and adds a professional touch to your business.

Build your brand.

It is also important to try and build a strong social media presence. Not only does this help to promote your brand but it also creates and prolongs relationships between clients and potential ones. To do this, you need to consider which platforms are suitable for you. Facebook and Twitter are the most popular but if your business is quite visual (maybe you sell art or jewellery) you might consider using Instagram or Pinterest as well. Linkedin is useful for areas such as sales and recruitment.   Using every social media platform isn’t always necessary and you might find yourself investing time in something that is of no benefit to your business. Using at least two forms of social media is usually enough.

People love reviews.

If your business has some great feedback then let the public know about it. Customers use social media as a point of contact for customer service and the way your business is perceived can be based on how many positive/negative reviews there are. Feedback is key to driving sales and helps to establish a trustworthy and powerful brand. Unfortunately, negative reviews are hard to banish but if you can focus on building a positive view of your business, they will move further down the pages of a search engine which makes it difficult for users to see.

Contact us today to find out how we can create or improve your online identity.

Web Design Consultation

Top 5 benefits of SEO

By Marketing, SEO, The Web Surgery, Top Tips, Web Design, Web Design UK

Search Engine Optimisation is one of the most effective online marketing strategies you can use.

So what is SEO?  This is a clever tool used to improve search engine rankings. Search engines (Google, Yahoo, Bing and so on) display links to pages based on how relevant they are to the user.

Below are the 5 benefits of using SEO.

1 – Open business 24/7

SEO allows your business to be available to the public 24/7. This means that users on the other side of the world in different time zones will be able to connect with your service when you are in bed. Meaning you could literally be making money in your sleep!

2 – Brand awareness

Being in the first couple of result pages on any search engine shows that you are trustworthy. Users will then associate your content with your brand. The higher up your page ranks with a search engine, the more aware the user will be with your brand.

3  – Cost Effectiveness

SEO specifically targets users who are actively searching for your product/service online. If you put enough time and effort into learning about how you can stay on top of the competition, you will save yourself tons of money as opposed to paying for adverts.

4 – Increased Traffic

If your website ranks high up on the search engine result pages, this increases traffic (users) to your website. Websites are usually found through search engines, so if your website is highly visible, this will drive clients directly to your business!

5 – You have to be in it to win it

Most of your competitors WILL be using an SEO service. So if you don’t invest, your chances at staying above or on the same level as your competition are very slim.

If you want to get the best out of your online business, investing in an SEO service is vital.

Get in touch with The Web Surgery today for more information and to see how we can help your business.

E-Commerce web design

Self employed and want to start own business

By Ecommerce Web Design, Marketing, SEO, The Web Surgery, Web Design, Web Design UK, Website Design Business

Use The Web Surgery to launch your very own website

Today, more and more of us are turning to self employment to earn an income. The rising cost of childcare, endless travelling and time away from our families are a huge factor as to why we want to ‘be our own boss’.

The internet is the ultimate platform to propel you to self employed success. Being online means you can be accessed from all around the globe, at any time, by anyone. So creating a website is essential if you’re looking to expand and develop your business further.

Like anything else in life, there are risks when it comes to starting an online business through self employment. What if nobody visits your website? How will people find it? What will make my business stand out from the rest?

The Web Surgery will work with you to build a unique website that specifically targets your audience and captures their attention. Our team of experts also use the latest Search Engine Optimisation (SEO) which will help your business to stay ahead of any competition.

Establishing your online presence should be an enjoyable experience and using our expertise we can work with you to create a website that is both engaging and modern. We can even market and promote your business making it easier for consumers to find you.

We will be here to guide you through every aspect of your online journey and you can even call us for advice once your website is complete. You will then be able to access and run your business through your desktop, tablet or mobile which means you can work from home or on the go.

Contact The Web Surgery today for more information on how we can help.