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Digital Marketing Agency – A One Stop Shop

By Bespoke Website Design, Content Creation, Graphic Design, Medical Marketing, Medical Photoshoot, Medical SEO, Medical Video Production, Medical Web Design, Medical Website Design, Medical Website Designer, Photography, PPC, Search Engine Optimisation, SEO

The Web Surgery is an award-winning strategic digital agency specialising in branding, web design, apps, SEO and marketing.

We are committed to providing exceptional results for clients through strategic thinking, creativity and innovation.

Our mission is to offer a complete communication service that delivers on our clients’ commercial objectives – whether it’s to enhance a brand image, build customer loyalty, influence key opinion leaders, launch new products or services or increase online traffic and sales.

The Team

The team comes from an assortment of professional backgrounds including Online, IT, Media, Publishing and the Entertainment arena’s where over the past 12 years many a successful website has been built in the business to business and consumer focused world.


Our website and digital designers aim to tailor your specifications through the use of pleasing aesthetics and easy navigation and this approach has helped to build brand loyalty and increase sales not only locally, but worldwide for many of our previous and current clients.

Our philosophy


Strategic marketing campaigns and SEO are the secret to driving traffic and winning new business.
We offer fully integrated marketing services to get your website noticed using Search Engine Optimisation (SEO) and other targeted marketing methods. We believe that having a well constructed and informative website is representative of the quality and efficiency of your business.

Would you like to have a new website built or have one updated?

Then get in touch with The Web Surgery today and see how we can help – contact us here.

Video Recording Studio - Westlands House Studio

Video Recording Studio Web Design

By Branding, Content Creation, Graphic Design, Marketing, Search Engine Optimisation, SEO, The Web Surgery, Video Production, Web Design, Web Design Burnley, Web Design London, Web Design Manchester, Web Design Padiham, Web Design UK

Video Recording Studio Web Design by The Web Surgery

The Web Surgery designed and built the new website and branding for Westlands House Studio, a video recording studio.

Westlands House Studio is a fully equipped, sound treated, chromakey Video and sound studio that is used for Commercials, Documentaries, E-Learning, News, Interviews, Pieces to Camera, Music, Current affairs and Video Blogs.

Solution

We created a bespoke, engaging and responsive website that works on desktops, tablets and mobiles, allowing clients and agencies to find out more about the video recording studio.

Website address

www.westlandshouse.com

Services provided:

  • Branding
  • Interactive website design and build
  • Responsive to work on desktops, tablets and mobiles
  • Search Engine Optimisation (SEO)
  • Marketing
  • Analytics
App Development

Benefits of developing an app for your business

By Marketing, PR, The Web Surgery, Top Tips, Web Design, Web Design UK

Whether you like it or not, technology is the future.

Many businesses now choose to develop an app for their customers so they can be accessed easily from anywhere at any time.

Below are a list of reasons as to why now might be a good time to create one for your business.

 

Increase sales

Most of us carry either a mobile, tablet or both around with us everywhere we go in our day to day life. Having an app makes it easier for your customer to browse and shop your products/services leading to an increase in sales.

Engage with customers

Personalized apps mean that you can engage with your customers through:

Easy to access payments: This is a big time saver as opposed to filling out lengthy registration forms. A customer who finds your services quick and easy to pay for will always be happy to use your app and even recommend you to other users.

Loyalty rewards: Many big business apps often target their customers with loyalty rewards. These might include discounts, special offers or vouchers. This is a great way to not only increase sales but more importantly to engage with the user through great customer service.

Push notifications: These alert your customer to your business when they are least thinking about it. A simple notification reminds the user that your app is there and that it can be used at any time. The beauty of creating an app is so that customers can access your business in an instant.

A place for everything and everything in its place!

Having an app is like having your very own direct marketing channel. And what better way is there of creating awareness for your brand? Every piece of information you gather which you feel appeals to your target audience will be available to them all in one place. The more your customers use your app, the more it will be recognised.

Visit us today to find out more about creating an app for your business and how it might benefit you.

Web Design London - The Web Surgery

Top 3 tips for website success

By Ecommerce Web Design, The Web Surgery, Top Tips, Web Design, Web Design UK

Creating a website is a great way to market your business. Your services/products are available to the public 24/7 and are visible to a much wider audience.

However, it isn’t as simple as launching your website and then seeing your profits soar dramatically. There are many technological tools used to design a website and then you have to think about how to compete with hundreds and thousands of other online businesses. Below are three top tips to catapult you to website success!

1. Understanding your business and why people will visit your website

There is no point in creating a website for your business if you don’t know why you need one. You must ask yourself how your business will benefit from being online. It is always a good idea to establish a solid plan for how you want your website to look and work.

Example: If you work in eCommerce, your website will need to function quickly so that customers can order and pay for products with ease. Therefore, your business is all about image and the better quality your pictures are, the more the customer is likely to place an order.

2. Navigation 

Another important tip is to make sure the user can easily navigate around your website. You need to think like the customer. Why am I visiting the website? What do I want from this? You will lose customers if they find it hard to understand how your site works.

Example: If you own a beauty salon, you might create a website to make it easier for customers to book in for a treatment. Therefore, as soon as the user enters the site, they need to see straight away what they need to do in order to book an appointment online. Once they’ve spotted this link, it may encourage them to have a browse on other pages

3. Inform your customer with the most important details

From the second the user enters your website, they need to know in roughly 3 seconds who you are and what you do. Links to your services/products should be highly visible as well as contact information and (if appropriate) prices. It is easy for your customer to leave your site and click on a competitor if your details are hard to find.

Contact The Web Surgery today to see how we can help create your website.

Web Design Consultation

Top 5 benefits of SEO

By Marketing, SEO, The Web Surgery, Top Tips, Web Design, Web Design UK

Search Engine Optimisation is one of the most effective online marketing strategies you can use.

So what is SEO?  This is a clever tool used to improve search engine rankings. Search engines (Google, Yahoo, Bing and so on) display links to pages based on how relevant they are to the user.

Below are the 5 benefits of using SEO.

1 – Open business 24/7

SEO allows your business to be available to the public 24/7. This means that users on the other side of the world in different time zones will be able to connect with your service when you are in bed. Meaning you could literally be making money in your sleep!

2 – Brand awareness

Being in the first couple of result pages on any search engine shows that you are trustworthy. Users will then associate your content with your brand. The higher up your page ranks with a search engine, the more aware the user will be with your brand.

3  – Cost Effectiveness

SEO specifically targets users who are actively searching for your product/service online. If you put enough time and effort into learning about how you can stay on top of the competition, you will save yourself tons of money as opposed to paying for adverts.

4 – Increased Traffic

If your website ranks high up on the search engine result pages, this increases traffic (users) to your website. Websites are usually found through search engines, so if your website is highly visible, this will drive clients directly to your business!

5 – You have to be in it to win it

Most of your competitors WILL be using an SEO service. So if you don’t invest, your chances at staying above or on the same level as your competition are very slim.

If you want to get the best out of your online business, investing in an SEO service is vital.

Get in touch with The Web Surgery today for more information and to see how we can help your business.

Web Design UK - The Web Surgery

Top Tips for Marketing Your Business

By Marketing, The Web Surgery, Web Design UK, Website Design Business

Marketing your business can seem like an extremely hard task if you don’t know where to start.

There are specific processes you should be considering alongside a general approach to marketing and if you want your business to grow quickly and be recognised for its quality then you should start with these six tips for kick starting your marketing success.

1. Outstanding Website Design and Development

There is nothing so important as your website. Your website is a window to your business and it needs to wow everyone who visits it. It is the number one thing you have to get right to ensure your potential customers are interested and engaged with your brand. Your website is the base from which your brand identity is formed and your website should tick the following boxes:

Visually engaging: your site should be designed in a way which represents your brand but looks great and is designed to attract attention and keep it

Strong Call-to-Action: you site is designed to sell your product and service and you can only do this with quality copy. You need to include strong sales copy and an impossible-to-ignore call-to-action.

High conversion rates: Your website should be designed in a way which takes potential customers on a journey from casual visitors to engaged consumers and eventually, brand loyalists.

2. Invest in Marketing Automation

Not every aspect of your small business marketing can be automated but investing in a quality marketing automation system such as Hubspot or Marketo. These systems provide valuable automated processes such as forms to capture leads, databases for storing and organising contacts, integrated email marketing and lead scoring. Marketing automation is not something which can be left entirely on its own, as the name suggests, as you do need to effectively set it up and it allows you to quickly scale your marketing efforts. Rather than bringing in additional staff you can opt for an automation system and make a saving.

3. Build your Prospect List

It is possible to buy email marketing lists but it’s not ethical and it doesn’t look good. Organic list building can involve social media engagement, chatting to contacts and networking and it is a long-term process but it reaps much bigger awards.

The use of what is known as lead magnets is an effective way of organically growing your email list. Lead magnets simply work on the basis that you exchange valuable content for prospect’s information, or even just their email address. It could be you produce an eBook or webinar and send it out to prospects you provide you with their email address. They are the on your email list and you can potentially send further promotion and business-related offers in their direction.

4. Use AdWords

Google AdWords is one of the most powerful and flexible advertising tools out there. No, it isn’t free and yes, it does take a little time to get used to it but like with most Google products, there is plenty of advice out there. It’s especially useful for small businesses as you can set a tight budget for your campaigns. It is based on the keywords you choose, so you have a direct link to potential customers and your advert is put in front of them, only when they search for it.

You may have hoped your early advertising efforts could have been done for free but in reality, if you don’t invest in and start building AdWords campaigns as soon as possible after launching, you’re missing out on directly targeting your potential audience.

5. SEO

Search engine optimisation (SEO) sounds a lot more technical than it actually is. It works in a more natural way than AdWords and if you do your own SEO then it will cost you nothing but time.

SEO is long-term commitment for your business and it is a process which may take a number of months to reap rewards. Once it begins to work though, it won’t stop. SEO is the process of trying to ensure your website ranks well for specific keywords without paying for the privilege.

Successful SEO is about balancing on-page factors and off-page factors as these are combined together to give you a ranking and position you amongst the other sites which are attempting to rank for the same keywords. To succeed in SEO you need to have a website which is well designed, responsive, full of high quality, relevant content and you have to keep it fresh.

6. Social Media

Social media is a practically free method of getting the word out there about your business. It is your opportunity to show the world the personal side of your brand and engage with potential customers.

A good brand social media feed mixes up content from their website, with product or service promotion and plenty of engagement and sharing relevant information from other sites and influences. You will not succeed on social media if all you do is post links to your website.

Questions

If you would like to know more or have any questions about marketing your business then please get in touch with us.

Marketing Your Website

By Web Design, Web Design Richmond, Web Design UK
 

The Web Surgery is a web design agency that not only creates websites but helps you to drive traffic to your website through a number of marketing techniques.

The Web Surgery makes big ideas happen, building brands from product creation and design to launch. We build brands, drive sales and win clients business by developing more organised marketing efforts with strategically influenced campaigns to create brands that people will go that extra mile for.

We can help you identify which customers to target your products or services at and keep existing customers loyal to your brand, create a believable brand experience and positively impact the bottom line. We plan and deliver tactical solutions utilizing every aspect of the marketing mix, delivering marketing strategies that communicate with audiences.

We work across all areas from naming, visual identity, rebranding and brand strategy. From one off projects to large national above the line campaigns using Online, Print, Radio and TV.

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