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Marcin Reszka.

Fitness Programme - Urban Self Defence

Urban Self Defence launch new website and app

By Bespoke Website Design, Content Creation, Ecommerce Web Design, Marketing, PR, Search Engine Optimisation, SEO, Social Media Management, Web Design Hampstead, Web Design London, Web Design UK

Urban Self Defence (USD)

Urban Self Defence (USD) is a unique digital self-defence and fitness programme for men and women predominantly based on Krav Maga, an Israeli self defence system that is renowned for its focus on real-world situations and its extreme efficiency.


Urban Self Defence commissioned The Web Surgery to design, build and launch a bespoke website that showcases the digital programmes they offer on an App and website.  We also put together a digital marketing campaign for the launch which included: PR, Social Media creative concepts and implementation, Social Media Management, SEO, Pay Per Click, YouTube Marketing and PPC, Press Releases and distribution.

Website Address


  • Ecommerce website design and build
  • Responsive for desktops, mobiles and tablets
  • Membership page
  • Review system
  • Video gallery
  • YouTube uploads
  • Digital marketing
  • PPC for website and videos
  • PR
  • SEO
  • Newsletter
  • Press Release creation and distribution

Would you like to have a new website built or have one updated?

Then get in touch with The Web Surgery today and see how we can help – contact us here.