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Learn Search Engine Optimisation

Content Creation Website

What is SEO – Search Engine Optimisation

By Search Engine Optimisation, SEO

SEO – Search Engine Optimisation is one of the most effective online marketing strategies you can use.

So what is SEO?

This is a clever tool used to improve search engine rankings. Search engines (Google, Yahoo, Bing and so on) and displays links to pages based on how relevant they are to the website user.

5 easy wins of using SEO:

1 – Open for business 24/7

SEO allows your business to be available to the public 24/7. This means that users on the other side of the world in different time zones will be able to connect with your service when you are in bed. Meaning you could literally be making money in your sleep!

2 – Brand awareness

Being in the first couple of result pages on any search engine shows that you are trustworthy. Users will then associate your content with your brand. The higher up your page ranks with a search engine, the more aware the user will be with your brand.

3  – Cost Effectiveness

SEO specifically targets users who are actively searching for your product/service online. If you put enough time and effort into learning about how you can stay on top of the competition, you will save yourself tons of money as opposed to paying for adverts.

4 – Increased Traffic

If your website ranks high up on the search engine result pages, this increases traffic (users) to your website. Websites are usually found through search engines, so if your website is highly visible, this will drive clients directly to your business!

5 – You have to be in it to win it

Most of your competitors WILL be using an SEO service. So if you don’t invest, your chances at staying above or on the same level as your competition are very slim.

Want to know more about SEO?

If you want to get the best out of your online business, investing in an SEO service is vital.  Get in touch with The Web Surgery today for more information and to see how we can help your business.

E-Commerce web design

Learn SEO and Search Engine Optimisation

By Marketing, Search Engine Optimisation, SEO

How to learn SEO and Search Engine Optimisation

The Web Surgery have created a range of E-Learning courses to help people with  SEO and Search Engine Optimisation.  

Each course has been specifically designed to help people either launch or get the most out of their current  SEO in order to generate more traffic to websites, build brand loyalty and increase revenue from existing and new resources.

The courses are available to see at: SEO E-learning courses

Why  learn SEO and and Search Engine Optimisation?

To increase your visual presence and to get your website seen by potential clients, our approach is to review your website, create a SEO strategy and then get to work building traffic to your site.

We create specific keywords to your business that potential clients are likely to use when searching for your product or services; we also consider how to benchmark your organisation from its competitors.

If you would like to know more information about our range of E-Learning courses for SEO please contact us.