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healthcare marketing

May 26
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Healthcare Marketing

Healthcare Marketing: Creating a Successful Marketing Plan

By Bespoke Website Design, Healthcare Web Design, Healthcare Website Design, Medical Marketing, Medical SEO, Medical Video Production, Medical Web Design, Medical Website Design, Medical Website Designer, Web Design London

A healthcare marketing strategy is a plan that outlines how your organisation will effectively reach out to its target audience and achieve its marketing goals.

An effective healthcare marketing plan will include a mix of marketing activities, such as advertising, public relations, and direct marketing. Each marketing method will reach the target audience and influence their behaviour in a specific way. You should also factor in the many digital marketing channels relevant to your business.

How to create a healthcare marketing strategy

There are many elements to consider when putting together a strategy or plan for your healthcare business. The main areas to keep in mind include:

1.      Defining your target audience

The first step is to define your target audience. Who are you trying to reach with your marketing messages? What are their needs and wants? Once you know who your target audience is, you can tailor your marketing messages to appeal to them.

Set your marketing goals: What do you want to achieve with your marketing efforts? Do you want to increase brand awareness, generate leads, or drive sales? Once you know your marketing goals, you can develop a plan to achieve them.

2.      Choose your marketing channels

There are a variety of marketing channels available and you need to choose the best mix for your business. With the wealth of online marketing channels you need to ensure a consistent voice and each channel shares the same information in a relevant way for the audience it attracts. Furthermore, you want to ensure you reach out to potential patients in as many ways as possible.

3.      Create and publish your messages

Your marketing messages, campaigns and content should be carefully crafted to ensure it appeals to your audience. Visitors to your website, your social channels or even reading a printed flyer or brochure should get the same consistent experience and feel for your business.

4.      Measure and evaluate your campaigns

No marketing campaign or strategy is perfect. You should always take the time to measure and evaluate the success of your campaigns so you can make adjustments for future activity. You may find you get a lot more success from marketing on Twitter than Facebook, and can direct future budget and also activity in this direction.

Working with Professional Healthcare Marketing Experts

The Web Surgery specialises in working with healthcare and medical professionals looking for marketing and web design services. We can craft and carry out marketing activities on your behalf and take full control of your healthcare marketing strategies so you can focus on your day to day activities. We work with clients who require a simple social media management campaign while others want a full plan or outline. The Web Surgery can also offer comprehensive management of all your marketing, including email campaigns, content creation and video.

Please get in touch today to discuss your needs.

Jul 14
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Healthcare Marketing

Can TikTok and Snapchat be harnessed for Healthcare Marketing?

By Medical Marketing, Medical SEO

Social media platforms such as TikTok and Snapchat have never been more popular. While they’re the favourite tool of those under 18, there are also millions of millennials and older users who provide a great target market for many healthcare businesses. TikTok has over 600 million users per month and it’s only going to increase, so how can these newer video and image-based platforms be utilised by brands in healthcare?

TikTok and Snapchat Healthcare Marketing

Over 20% of TikTok users are actually over 40 but the main demographic on these channels is probably not your primary target patient, but this doesn’t mean they have no value to your business. These age groups still look for medical advice online, visit doctors and have medical appointments. Research shows that you can use these channels to reach multiple age groups and older user numbers are increasing steadily too.

Below are three effective ways a healthcare business could make the most of these channels:

Raise Awareness

Raising awareness and trying to garner support and information sharing about particular medical conditions or treatments is always effective on these channels Short-form videos encouraging important check-ups like cervical smears or STI checks done in the right way could be invaluable to this audience. What’s more, it has proven success. The French Red cross launched the #PLSchallenge on TikTok and asked their influencers to create dance moves inspired by different types of first aid. The campaign reached over 7 million followers and allows the French government to move closer to their target of first aid training 80% of their population by the year 2030.

Patient Enquiries

With the right budget, there is no reason you can’t use Snapchat and TikTok for patient enquiries and discussion. You will need to instal the right elements on your website and invest in advertising to add a link into your content and then this will be able to be traced back to your conversions on your website.

Trust and Social Understanding

Sharing real-world stories is easy with instant apps like TikTok and if you have patients or staff up for the challenge, let them be free. You may have patients happy to share their recovery journeys, others who want to celebrate the delight of overcoming infertility or staff who have been with you for decades now reaching retirement. Sharing these personal moments via TikTok or Snapchat gives a real human quality to your business and your followers will appreciate this.

Understanding TikTok and Snapchat For Business

First, let’s look at TikTok. It is a video-based network with over a billion downloads around the world. Users create short videos with overlays, text, filters, and music. They are usually a maximum of 15 seconds long though you can combine clips to make a 60-second video.

TikTok lends itself naturally to branded content and many businesses and brands have profiles on the channel. Video discoverability can be boosted by the use of hashtags, and it has many ad features including in-feed ads, branded hashtags and branded effects. Your budget will dictate which options are best for your business. The TikTok Creator Marketplace is also a valuable tool if you’re looking to tap into the influencer side of things.

Snapchat is an older platform and describes itself as a mobile messaging app. It has over 220 million users and lets people send short videos or pictures to each other. Snaps last just ten seconds. Brands do have profiles on Snapchat, but you can only share your content with people who “friend” you. The most effective way to succeed when marketing on Snapchat is through the Discover area and the purchase of ads which appear there. There are a range of different ad products to choose from so you can find the right option for your business. You could also consider working with Snapchat influencers, but make sure you do your research to find the right representatives or advocates for your brand.

Harnessing the Power of The Latest Social Media Channels

Keeping up with social media is not always easy, especially when you have a busy medical business to run, but the more you commit to promoting your business effectively online, on the relevant channels, the better the returns. Snapchat and TikTok may seem like they don’t attract your target patient, but their users are loyal and may be in need of your services sooner than you think.

Jun 22
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Medical Marketing

Medical Marketing in the UK

By Medical Marketing, Medical SEO, Medical Web Design, Medical Website Design

Specialist practitioners in many areas of medicine need to make a good impression online as well as in person.

The modern world sees people looking online for anything they can find out before using a service, and this relates to medical service providers too.

Therefore, if you run a medical practice, a clinic or are a medical professional, you need a strong and clear online presence. Being specialists in medical website design and marketing, we will make sure you have access to the best quality designers and marketing experts that will create an online portal for your medical practice, clinic or service.  We can help you as we’re medical digital experts who offer a wide range of bespoke services.

Are you looking for medical marketing or website design?

Your website can be a window into your practice and your experience so make it count.

There are hundreds of medical professionals who don’t have a website or online presence and this means when they’re searched for by potential patients they can’t be found. Some of these possible patients will then not follow up because they couldn’t find out what they wanted initially about the medical practice or service provider. You don’t want to be discounted before you’ve had a chance to even describe your services so it is integral you invest in medical website design and marketing from a professional company that can help you show exactly what your services or experience are.

Professional medical marketing and website design

The best quality medical marketing and website design will make the complicated appear simple.

Your potential patients want to know as much as possible about your service and this can only be achieved if it is laid out in concise, clear terms. A clear design helps with getting across your key information. Good medical website design should be clean and simple, with intuitive design features and a very clear pathway through the site, with clear navigation.

Many patients and potential patients will visit your medical website to find out basic information such as how to make an appointment or the hours of the clinic. Others will want to know more about what you do, your medical background and your work. Some may even want to find out about your latest research and publications. All of this can available through your website, but properly organised so your visitors can easily get from section to section. Medical Marketing in the UK helps to bring patients to your website and social media.

Medical marketing with The Web Surgery

The Web Surgery is proud to work with a wide range of medical practitioners, clinics and doctors to craft their online presence.

Our experience in medical marketing means we are able to offer a wide range of marketing solutions to all of our clients. We understand and appreciate the requirements of quality medical marketing.  We work with many practices and practitioners across the UK to achieve their expectations.

Bespoke Medical Marketing in the UK

Are you looking for help with bespoke medical website design or help with your medical marketing? Then contact The Web Surgery today to see how we can help – contact us.

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