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elearning courses

Social media & SEO courses for business

By E-Learning, Marketing, The Web Surgery, Web Design, Web Design Hammersmith, Web Design London, Web Design Richmond, Web Design Solihull, Web Design UK

Looking to find out how social media & SEO courses can help your business?

The Web Surgery is pleased to announce the launch of a range of eLearning courses to help market your business through Facebook, Linkedin, Twitter, social media and SEO (Search Engine Optimisation).

eLearning Courses

The Web Surgery offers the following social media and SEO eLearning courses:


Facebook for business

Facebook for Business

Facebook is the world’s largest social network. With over a billion users it’s very likely that a proportion of your target customer audience will have a Facebook account.

Course overview:

  • An Introduction to Facebook
  • Setting up a Facebook Brand Page
  • Administrating your Facebook Brand Page
  • Adding Content to your Brand Page
  • Custom Applications
  • Getting People to your Brand Page
  • Facebook Advertising
  • Getting Website Traffic from Facebook

Cost of course: £90

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Linkedin for businessLinkedIn for Business

LinkedIn is a very valuable tool to find the key decision makers within certain companies. It’s used for finding the best point of contact, gaining familiarity with their background before a call or sales pitch and a lot more. Find out how it can be used to enhance your business.

Course overview:

  • Introduction to LinkedIn
  • Company Policies Relating to LinkedIn
  • How LinkedIn Works
  • Setting up your LinkedIn Profile

Cost of course: £90

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Twitter for businessTwitter for Business

Twitter is a social media platform that is used by a wide range of people, from celebrities, who use it to communicate with their fans to companies and brands who can use it to engage their customers and attract new ones.

Course overview:

  • An Introduction to Twitter
  • Getting Started on Twitter
  • Using Third‐Party Applications
  • Being Social

Cost of course: £90

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Social media for businessSocial Media for Business

This course is all about how to get the best out of social media in a business. It looks at business strategy, business development and the practicalities of employing people and agencies to support your social media activity.

Course overview:

  • Introduction
  • What is Social Media?
  • Introduction to POST Methodology
  • Websites and Microsites
  • Facebook
  • LinkedIn
  • Twitter
  • Blogging
  • Video
  • Bringing it all Together
  • Is Social Media Worth It?

Cost of course: £149

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search engine optimisation for business

Search Engine Optimisation for Business

This course focuses on the anchor point of your digital marketing strategy which is your website or micro-site. Here we’ll explore search engine optimisation ‘SEO’ and how you can use this to drive traffic to your website.

Course overview:

  • Introduction to SEO
  • Link Building
  • On‐Site SEO
  • Social Media as part of SEO
  • Local Search
  • Pay Per Click (PPC)

Cost of course: £149

Buy Now
eLearning Web Design

Designing eLearning Websites

By E-Learning, The Web Surgery, Web Design, Web Design London, Website Design Business

eLearning Websites

eLearning is a huge business and though the main element of any eLearning experience is the course content, the design also needs to be right. To deliver effective courses with high pass rates and positive feedback the overall impression you give needs to be second to none, here are some tips to keep in mind when designing eLearning websites.

Find your Focus

The design involved in the development of an eLearning website is all about focus. The design should serve to draw attention to the most important elements of each course and make the core subject matter as relevant as possible for the individual learner. Page hierarchy should be designed around those elements that really need to stand out and ordered in a way to ensure they do. Making use of typography and graphics can help to bring out the key elements clearly.

Question every Decision

eLearning websites have a purpose, they exist to help users learn a new skill, gain a qualification or to support their classroom learning. Therefore every resource you add or use in your design should be questioned and there should be a reason for it. It can be very easy to get carried away with packing a site with great images, graphics and different fonts, leaving it impenetrable to the user. Make every decision with care and consideration, keeping the purpose of the site in your mind at all times.

Spacing Matters

As we’ve said, the content of the course is what the students really want but this doesn’t mean the site should be populated with dense chunks of text. This simply leads to cognitive overload and doesn’t support learning. Narrow text blocks which are broken up into smaller paragraphs or with graphics or bullet points will be more successful.

Simplicity Works

Users accessing an eLearning course are there to learn, nothing else. You need to make it as simple as possible for them to navigate around the site and ensure they can access it through a range of devices, smartphones and tablets as well as regular computers. Key buttons such as NEXT and related symbols should be clearly displayed, ensuring the user can get around the course with ease and not become frustrated by fussy graphics or unnecessary clutter.

An eLearning website is a tool that students use to maximise their potential and the last thing they need is a sloppy or overly intricate design blocking their success. A simple and clean eLearning site which guides the user through their options quickly and easily, is the most effective type there is.

Contact Us

If you would like to discuss the building of your eLearning platform or courses then please get in touch with The Web Surgery here.