The Web Surgery - Web Design UK


Call Us On:

London: 020 8144 6540

Lancashire: 01282 570 880


The Web Surgery - Web Design UKVideo Appointments

Schedule an appointment to discuss your project or training.

Skip to main content


Roan Records - Record Shop

We’ve just launched the new website, branding and marketing for Roan Records

By Bespoke Website Design, Branding, Content Creation, Ecommerce Web Design, Graphic Design, Marketing, PR, Search Engine Optimisation, SEO, Social Media Management, Web Design, Web Design London, Web Design UK

Roan Records began life in 1980 by a young man who wanted to open a record store, and after forty years of un-careful planning and not even thinking about it, in chunks of several years over this time, it has now appeared out of the mist.


We designed and build a responsive ecommerce website running on Magento 2 software.  It allows customers to view and buy records on desktops, tablets and mobiles.  The website showcases pre-releases, new releases and stock library records from a wide genre of music.

Website Address

Services Provided

  • Magento 2 software
  • Ecommerce website design and build
  • Responsive to work on desktops, tablets and mobiles
  • Online payment gateway
  • Search Engine Optimisation (SEO)
  • Social Media
  • Blog
  • Branding
  • Marketing
  • Analytics

Would you like to have a new website built or have one updated?

Then get in touch with The Web Surgery today and see how we can help – contact us here.

eCommerce web design uk

Ecommerce Website Design in the UK

By Ecommerce Web Design, The Web Surgery, Web Design UK

We offer a wide range of E-Commerce web design solutions.

Whether you want to sell designer clothes online, jewellery or cardio equipment, we can provide you with the very best in e-commerce products and services.

Our web design team are renowned for creating awe-inspiring websites, packed with all of the technology you need to stay ahead of the competition; including mobile and tablet optimised sites.  We can advise and assist you with every aspect of your new online shop.

We can be there to bounce ideas off of, we can help create your very own branding, we can manage the back-end of your store once it is live, we can even market and promote your website.

This diverse range of digital services, all in one place, ensures that your ecommerce web design experience is hassle-free. You can concentrate on running your business and we’ll do the rest!

  • E-Commerce web design features
  • Start selling your products or services online 24/7
  • Our E-Commerce websites are built to your specifications and are responsive so that they work on desktops, tablets and mobiles.
  • Professional bespoke design
  • Update your website yourself 24/7 or we can do it for you
  • Built in Search Engine Optimisation (SEO)

Other Features Include:

  •  Accept online payments
  • Domain using, .com, .me, .org, (others available).
  • Manage your products and services with control on prices & shipping
  • Stock control for real time stock levels
  • Offer vouchers, coupons or online discounts
  • EPOS integration
  • Run on search engine browsers (Google, Big, Firefox, Safari, IE).
  • Newsletter subscription
  • Video
  • Google Analytics

Contact us about your eCommerce web design needs

Contact The Web Surgery to see how we can help with your eCommerce website – contact us here.

Web Design London - The Web Surgery

Top 3 tips for website success

By Ecommerce Web Design, The Web Surgery, Top Tips, Web Design, Web Design UK

Creating a website is a great way to market your business. Your services/products are available to the public 24/7 and are visible to a much wider audience.

However, it isn’t as simple as launching your website and then seeing your profits soar dramatically. There are many technological tools used to design a website and then you have to think about how to compete with hundreds and thousands of other online businesses. Below are three top tips to catapult you to website success!

1. Understanding your business and why people will visit your website

There is no point in creating a website for your business if you don’t know why you need one. You must ask yourself how your business will benefit from being online. It is always a good idea to establish a solid plan for how you want your website to look and work.

Example: If you work in eCommerce, your website will need to function quickly so that customers can order and pay for products with ease. Therefore, your business is all about image and the better quality your pictures are, the more the customer is likely to place an order.

2. Navigation 

Another important tip is to make sure the user can easily navigate around your website. You need to think like the customer. Why am I visiting the website? What do I want from this? You will lose customers if they find it hard to understand how your site works.

Example: If you own a beauty salon, you might create a website to make it easier for customers to book in for a treatment. Therefore, as soon as the user enters the site, they need to see straight away what they need to do in order to book an appointment online. Once they’ve spotted this link, it may encourage them to have a browse on other pages

3. Inform your customer with the most important details

From the second the user enters your website, they need to know in roughly 3 seconds who you are and what you do. Links to your services/products should be highly visible as well as contact information and (if appropriate) prices. It is easy for your customer to leave your site and click on a competitor if your details are hard to find.

Contact The Web Surgery today to see how we can help create your website.

Tips for Better eCommerce Web Design

By The Web Surgery, Web Design, Web Design Hammersmith, Web Design London, Website Design Business

eCommerce Web Design

eCommerce web design is a very specific niche which requires specialist knowledge. The evolving state of the web means you need to shout to stand out and though there will always be stiff competition with an effective and well thought out design, backed up by a strong marketing strategy, should see you on your way to success.

Perhaps more so than any other business, an eCommerce website has to work. It has to be effective and offer a quality user experience that allows customers to browse and buy with ease. Many eCommerce websites tick all the boxes when it comes to their look and feel but the customer experience and engagement levels are through the floor, highlighting that web design is about more than graphics and templates. Below are some tips which are essential in delivering effective eCommerce websites.

Design that supports Engagement

Your eCommerce website doesn’t need to be a feat of graphic design, of course quality imagery helps, but more than anything else it needs to engage. Keep your target customer in your mind at all times when discussing your design plans and think about what they need and what will draw them in. Engagement is key in eCommerce design and the main purpose of your website is simply to turn prospective sales into actual transactions without any frustration or effort needed on the part of the customer. Customers need to be able to browse your products with ease, share them on social media and understand exactly how they work. Your product gallery needs to be as easy to navigate as possible and though colour and style matters, you need to look more in depth than that. Analytics are key to getting engagement right, looking closely at drop off rates and the pages that aren’t performing so your sites can be tuned even more closely.

Effective Mobile Strategy

It’s no longer news that the world is driven by mobile web access although to look at some of the big branded sites out there you’d be surprised. A study carried out by the Interactive Advertising Bureau in 2013 found that only 11% of the highest spending advertisers’ had responsive websites for use on tablets and mobiles and though we reckon this has probably changed now, it does highlight how important responsiveness is. In 2013 again Monetate found that more than 10% of all eCommerce traffic came from tablets and conversions were also higher from this type of device. Your eCommerce website simply has to be responsive to ensure your potential customer’s experience is of high quality across the board.

Guide your Customers to Buy

A good eCommerce website will drive your customers to purchase. The design of the site will lead them to add things to their basket, direct them towards offers and show them the most important features of your site. Every element of your website needs to be considered with your target customer in mind – keep it simple and you’ll soon see results. There’s nothing wrong with a strong visual brand but it needs to have a technically effective website behind it.

A professionally designed eCommerce website sets your business up for a good start and allows you to wow your customers and converting these good impressions into sales.

Looking For eCommerce Web Design

If you would like to find out more then please contact The Web Surgery.