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Web Design London - The Web Surgery

Top 5 tips on how to become a successful entrepreneur

By The Web Surgery, Top Tips, Web Design, Web Design UK

Having a great idea for a new business is just the first step to becoming an entrepreneur. But being a successful entrepreneur takes a lot of dedication and determination. Below are the 5 top tips on how you can become one;


We’ve all heard the phrase ‘Do what you love and you’ll never have to work a day in your life.’ This isn’t necessarily true. Being an entrepreneur is not a 9-5 job. The most successful men and women in the world work around the clock, sometimes living on 3-4 hours sleep a day. You need to live and breathe your business if you have any chance of reaching your goals.

Be healthy

It might sound cliché but yes, being healthy counts for a lot if you truly believe in your business idea. Successful men and women can set their alarms for as early as 4am and swear by it. Get up early, go for a run, eat a healthy breakfast and get to work. By 9am you will have caught up with emails, set a list of tasks for the day and all before your neighbour has even brushed her teeth!

Watch your wallet

Nobody is going to give you money to begin with. It’s easy to make a little bit of cash and then go crazy with it. Investing back into your business is a no-brainer. ‘Speculate to accumulate’ as the saying goes. Be sensible and think about the funding your business will need in order to fund a lavish lifestyle.


Do one thing at a time. If you’re going to do a job, do it right. Rushing a business plan is just setting yourself up for failure and your goal shouldn’t always be to make money. Focus on your mission by setting new targets on a weekly/monthly basis. Maybe you’re looking to increase traffic to your website or upsell your product through social media. Focus on growing your idea and you will eventually see the benefits of doing this.

Go with your gut

Trust your instincts. If something doesn’t feel right then don’t do it. This is your business idea and you are the boss. There are so many horror stories about entrepreneurs investing their time and money into ideas that they don’t feel comfortable with and before they know it, are back at square one and penniless. Your intuition is your most valuable asset so use it wisely.

App Development

Benefits of developing an app for your business

By Marketing, PR, The Web Surgery, Top Tips, Web Design, Web Design UK

Whether you like it or not, technology is the future.

Many businesses now choose to develop an app for their customers so they can be accessed easily from anywhere at any time.

Below are a list of reasons as to why now might be a good time to create one for your business.


Increase sales

Most of us carry either a mobile, tablet or both around with us everywhere we go in our day to day life. Having an app makes it easier for your customer to browse and shop your products/services leading to an increase in sales.

Engage with customers

Personalized apps mean that you can engage with your customers through:

Easy to access payments: This is a big time saver as opposed to filling out lengthy registration forms. A customer who finds your services quick and easy to pay for will always be happy to use your app and even recommend you to other users.

Loyalty rewards: Many big business apps often target their customers with loyalty rewards. These might include discounts, special offers or vouchers. This is a great way to not only increase sales but more importantly to engage with the user through great customer service.

Push notifications: These alert your customer to your business when they are least thinking about it. A simple notification reminds the user that your app is there and that it can be used at any time. The beauty of creating an app is so that customers can access your business in an instant.

A place for everything and everything in its place!

Having an app is like having your very own direct marketing channel. And what better way is there of creating awareness for your brand? Every piece of information you gather which you feel appeals to your target audience will be available to them all in one place. The more your customers use your app, the more it will be recognised.

Visit us today to find out more about creating an app for your business and how it might benefit you.

Web Design London - The Web Surgery

Top 3 tips for website success

By Ecommerce Web Design, The Web Surgery, Top Tips, Web Design, Web Design UK

Creating a website is a great way to market your business. Your services/products are available to the public 24/7 and are visible to a much wider audience.

However, it isn’t as simple as launching your website and then seeing your profits soar dramatically. There are many technological tools used to design a website and then you have to think about how to compete with hundreds and thousands of other online businesses. Below are three top tips to catapult you to website success!

1. Understanding your business and why people will visit your website

There is no point in creating a website for your business if you don’t know why you need one. You must ask yourself how your business will benefit from being online. It is always a good idea to establish a solid plan for how you want your website to look and work.

Example: If you work in eCommerce, your website will need to function quickly so that customers can order and pay for products with ease. Therefore, your business is all about image and the better quality your pictures are, the more the customer is likely to place an order.

2. Navigation 

Another important tip is to make sure the user can easily navigate around your website. You need to think like the customer. Why am I visiting the website? What do I want from this? You will lose customers if they find it hard to understand how your site works.

Example: If you own a beauty salon, you might create a website to make it easier for customers to book in for a treatment. Therefore, as soon as the user enters the site, they need to see straight away what they need to do in order to book an appointment online. Once they’ve spotted this link, it may encourage them to have a browse on other pages

3. Inform your customer with the most important details

From the second the user enters your website, they need to know in roughly 3 seconds who you are and what you do. Links to your services/products should be highly visible as well as contact information and (if appropriate) prices. It is easy for your customer to leave your site and click on a competitor if your details are hard to find.

Contact The Web Surgery today to see how we can help create your website.