Medical SEO | Healthcare SEO

Doctors advertising themselves and their practices online do so with the aim of finding new patients.

This can be achieved through paying for advertising, social media campaigns and additional marketing methods but key to online success and a good position in the search engines is focused medial SEO. Medical and healthcare SEO involves focusing in on your target audience and working to organically gain their attention through improving your presence in search engine rankings.

What is medical SEO?

Medical SEO is the process of improving your medical website’s position in search engine ranking using organic methods, rather than paid advertising.

If you have worked to develop a strong SEO strategy with a reliable agency partner, you should find you reach a greater range of potential patients looking for your services and therefore have the opportunity to expand your patient base.

Why do you need Medical SEO?

We live in a world where patients have access to a great deal more information than they used to.

They use search engines to research their symptoms, condition and look up any medical professional or centre before visiting them in person. If you can’t be found online, then patients will quickly look elsewhere. The digital evolution of consumer services means patients expect to find what they’re looking for quickly and within the first few search results. Appearing in these first few search results depends heavily on the success of your medical and healthcare SEO strategy.

Investing in PPC adverts is a starting point for many doctors and healthcare professionals but PPC without SEO is very rarely enough to sustain success and keep attracting new patients. SEO is a long-term strategy to ensure your website remains highly ranked in searches and gives you the chance to attract valuable leads, looking specifically for your services in your area.

Google search engine ranking algorithms involve over two hundred different ranking factors but as a minimum you need the following to achieve a good search engine position:

  • SEO-optimised, fast, mobile friendly and secure medical website design
  • A wide range of pages with rich, quality content optimised for medical SEO
  • The right keywords for your niche area
  • Medical scheme, optimised title tags and meta descriptions
  • Optimised imagery and videos
  • Off-site authority builders such as social media signals, quality backlinks and citations in reliable directories

In addition to this, many doctors will want to look more closely at their local SEO as their services are offered in a particular area. Focusing in on local keywords and ensuring additional elements like Google My Business pages are fully filled out are key to success locally.

What does Medical SEO do for you?

Primarily the focus of medical SEO is to reposition your business effectively to attract the right visitors online who in turn will then enquire in person and become patients.

It can also help to control and boost your reputation, ensuring your website and online presence appears first above any review pages or similar. Although finding negative reviews online is not necessarily common, it can happen, and it can impact badly on business as a whole. If you have a strong and reputable online presence, your website and related information will appear first, limiting access to unwanted online materials.

Healthcare SEO

At The Web Surgery we proudly work with many doctors and healthcare professionals, providing a wide range of digital marketing, design and SEO services.

We can work with you to ensure both your design and content are optimised for SEO and can help build a workable strategy going forward to help boost your search positions.

Medical SEO and marketing

Examples of Medical SEO and marketing features.

SEO

Let us help you get found on search engines

Digital Marketing

SEM, SEO, PPC, PR, Digital Advertising, Newsletters etc.

Content Creation

We can write the page copy or blogs for you

Social Media

Social Media Management (SMM) and Advertising

PR

We can help with writing and distributing Press Releases

Analytics

Monthly report on your SEO or traffic levels

SEO packages

Please find below our current SEO packages – these can be tailored to your exact needs and budget.

Startup

£ 99

Per Month
  • 1 focus keyword
  • 1 blog written and uploaded
  • Competitor analysis
  • Keyword research
  • On and Off-Site optimisation
Contact Us

Lite

£ 199

Per Month
  • 2 focus keywords
  • 2 blogs written & uploaded
  • Competitor analysis
  • Keyword research
  • On and Off-Site optimisation
  • Monthly report
Contact Us

MediumMost Popular

£ 299

Per Month
  • 3 focus keywords
  • 3 blogs written & uploaded
  • Competitor analysis
  • Keyword research
  • On and Off-Site optimisation
  • Monthly report
  • Link building
Contact Us

Advanced

£ 399

Per Month
  • 4 focus keywords
  • 4 blogs written & uploaded
  • Competitor analysis
  • Keyword research
  • On and Off-Site optimisation
  • Monthly report
  • Link building
  • Location search optimisation
Contact Us

Pro

£ 999

Per Month
  • 10 focus keywords
  • 10 blogs written & uploaded
  • Competitor analysis
  • Keyword research
  • On and Off-Site optimisation
  • Monthly report
  • Link building
  • Location search optimisation
  • SEO content creation
Contact Us

Examples of our work

Below can be found some examples of our creative, digital and marketing work

Mr Darren Chester - Plastic Surgeon

Plastic Surgeon:
Mr Darren Chester

King Edward VII Hospital - Private General and Occupational Practice

Private Practice Harley Street:
GP At London W1

Premier League Medical Advisor

Premier League Medical Advisor:
Dr Mark Gillett

Family First Healthcare - Private Online GP Services

Private Online GP Service:
Family First Healthcare

Medical Website Design - Dr Rehan Haidry

Consultant Gastroenterologist:
Dr Rehan Haidry

London Hip Practice

Private Medical Clinic:
London Hip Practice

Private GP Practice - Chelsea Medics

Private Medical Clinic:
Chelsea Medics

Aesthetics Website Design

Non-surgical Technology:
EpiNu Aesthetics

Foot Clinic Website Design - Finchley Foot Clinic

Foot Clinic:
Finchley Foot Clinic

Dr Harsha Bilolikar - Consultant Paediatrician

Consultant Paediatrician:
Dr Harsha Bilolikar

consultant cardiologist - Dr Paul Kirk

Consultant Cardiologist:
Herts-London Cardiology

Olaya Plastic Surgery - Plastic Surgery London and Newcastle

Plastic Surgery:
Olaya Plastic Surgery

Dr Gerard Hall - Consultant Rheumatologist

Consultant Rheumatologist:
Dr Gerard Hall

Consultant Gynaecologist - Dr Ivilina Pandeva

Consultant Gynaecologist:
Dr Ivilina Pandeva

Mr Brij Madhok - Laparoscopic & Bariatric Surgeon

Laparoscopic & Bariatric Surgeon:
Mr Brij Madhok

Medical SEO and Healthcare SEO

At The Web Surgery we proudly work with many doctors and healthcare professionals, providing a wide range of digital marketing, design and SEO services.

We can work with you to ensure both your design and content are optimised for SEO and can help build a workable strategy going forward to help boost your search positions.  For further information please get in touch today.

We work closely with…