The Challenges Of Retargeting
For retailers, retargeting is fairly simple.
For healthcare providers, it’s more challenging because of the Advertising Standards Authority, British Medical Association, and General Medical Council guidelines. These clearly outline what you can and can’t show in medical advertising. You can’t, for example, use personal information to create targeted ads. At The Web Surgery, we’re experts in creating engaging ads within these strict guidelines. As a result, you draw more patients to your site and help keep existing patients engaged. This is especially important for Facebook and Google advertising because they have their own guidelines for healthcare advertising on top of those already mentioned.