A common misconception of many new business owners, complete with a newly built website, is that soon, the customers will be flying in.
You believe the website looks great, you’ve populated it with content – what could go wrong? The truth is, lots of things.
There are many reasons why people aren’t visiting your website and most of them can be solved by investing a little more time and money into your website. Here are some things to consider when working out why your site just isn’t bringing in the numbers you hoped it would.
Out of control keywords
You’ve probably heard keywords are good for your search engine page results. This is true but it’s not unknown for new business websites to go a little bit too crazy with the keywords.
Search engines will crawl your content for relevant keywords but the last thing you want is to stuff your content so full that it becomes an effort to read. Your customers aren’t interested in keywords so keep their experience at the heart of all you write – write for your customers first and search engines second.
No Social Presence
Building your website is one thing but what are you doing to promote it? If it’s just sitting there how do you expect people to find it?
It is imperative that you’re active on social media, a bare minimum should be posting updates to Facebook and Twitter but beyond this you should look into other social networks which may fit your businesses. On location businesses do well with Google+ whilst visual heavy businesses like those selling products often see a good ROI from Pinterest.
Some people are active on social media every hour of every day and others every week, fortnight or every month. Try to schedule a regular social media action plan that is achievable and stick to it. If you can’t do it get someone to do it for you or ask The Web Surgery – we offer a range of social media packages. Contact us for further details.
Where’s your Blog?
Are you blogging? One of the main things which gets your website noticed by search engines and customers is regularly updated, fresh content.
Fresh content which is relevant to your industry and informative for your customers will help improve your search engine rankings as well as boosting your reputation amongst potential customers and other influencers in your network.
Companies which blog even once a month see a huge increase in their monthly views than those who don’t. If you can’t find the inspiration yourself, then consider hiring a professional – we offer various blogging update packages. Contact us for further details.
DIY Design
A DIY web design can help you save money but what do you lose in return?
It’s highly likely that customers are put off by your design and can tell it’s not professional. Yes, web design can be expensive but it’s a real investment in your business and you’ll soon reap the rewards.
Investing extra capital in a web design company means you can explain exactly what you want for your design and have it delivered. You will also benefit from additional extras such as a responsive design which ensures your site can be viewed on all screen sizes, elements of SEO built into the design and various functions to interact with your customers.
If your website is well designed and is being updated regularly then you should soon see the hits you want. It takes a little work and perhaps a little more capital than you initially hoped but it is worth it for the success of your business website in the long run.
Search Engine Optimisation (SEO)
We’ve designed and built an SEO system created solely for focus on increasing the number of visitors to your website, generating enquiries, building your brand presence and ultimately driving sales.
We follow a complex six stage process consisting of the following processes:
- Research
- Strategy
- Onsite SEO optimisation and Social Media
- Offsite
- Analysis
- Repeat
If you would like to drive more traffic to your website and want to know more about the SEO packages we offer then please get in touch with us here.
Interaction
Websites today need to interact with customers otherwise why will they ever return to your website?
Interacting with customers is key in a digital world and The Web Surgery helps brands accomplish this through various digital experiences using the integration of new technology and media.
If you have some questions or would like to talk about updating or launching your own website then please get in touch.
