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Category

PR

The importance of having an online identity

By Marketing, PR, The Web Surgery, Top Tips, Web Design, Web Design UK

Having a positive online identity is a great way to market yourself or your business. But why is it so important and how do you create one?

If you are searchable in an engine then you are already on the right track.  A small business with a website is usually guaranteed to target more of an audience than one without. Having a website lends credibility to your brand and adds a professional touch to your business.

Build your brand.

It is also important to try and build a strong social media presence. Not only does this help to promote your brand but it also creates and prolongs relationships between clients and potential ones. To do this, you need to consider which platforms are suitable for you. Facebook and Twitter are the most popular but if your business is quite visual (maybe you sell art or jewellery) you might consider using Instagram or Pinterest as well. Linkedin is useful for areas such as sales and recruitment.   Using every social media platform isn’t always necessary and you might find yourself investing time in something that is of no benefit to your business. Using at least two forms of social media is usually enough.

People love reviews.

If your business has some great feedback then let the public know about it. Customers use social media as a point of contact for customer service and the way your business is perceived can be based on how many positive/negative reviews there are. Feedback is key to driving sales and helps to establish a trustworthy and powerful brand. Unfortunately, negative reviews are hard to banish but if you can focus on building a positive view of your business, they will move further down the pages of a search engine which makes it difficult for users to see.

Contact us today to find out how we can create or improve your online identity.

App Development

Benefits of developing an app for your business

By Marketing, PR, The Web Surgery, Top Tips, Web Design, Web Design UK

Whether you like it or not, technology is the future.

Many businesses now choose to develop an app for their customers so they can be accessed easily from anywhere at any time.

Below are a list of reasons as to why now might be a good time to create one for your business.

 

Increase sales

Most of us carry either a mobile, tablet or both around with us everywhere we go in our day to day life. Having an app makes it easier for your customer to browse and shop your products/services leading to an increase in sales.

Engage with customers

Personalized apps mean that you can engage with your customers through:

Easy to access payments: This is a big time saver as opposed to filling out lengthy registration forms. A customer who finds your services quick and easy to pay for will always be happy to use your app and even recommend you to other users.

Loyalty rewards: Many big business apps often target their customers with loyalty rewards. These might include discounts, special offers or vouchers. This is a great way to not only increase sales but more importantly to engage with the user through great customer service.

Push notifications: These alert your customer to your business when they are least thinking about it. A simple notification reminds the user that your app is there and that it can be used at any time. The beauty of creating an app is so that customers can access your business in an instant.

A place for everything and everything in its place!

Having an app is like having your very own direct marketing channel. And what better way is there of creating awareness for your brand? Every piece of information you gather which you feel appeals to your target audience will be available to them all in one place. The more your customers use your app, the more it will be recognised.

Visit us today to find out more about creating an app for your business and how it might benefit you.

Rum Club - Craft Rummers Club

Rum Club Website Launched

By Marketing, PR, SEO, The Web Surgery, Web Design, Web Design London, Web Design UK

The Web Surgery have just launched the new rum club website for Craft Rum Club

Craft Rum Club is a new rum club that selects one of the world’s finest rums, including rare and strictly limited bottlings and sends it to it to customers every month.

Their members receive a bottle of rum, information about the distiller highlighting their passion along with local mixers and cocktail ideas to complement their rum and other selected gifts in a fun filled box.

Solution

We created a lifestyle website which is responsive to work on desktops, tablets and mobiles.   Customers can buy either a monthly, bi-monthly or quarterly subscription to this new rum club.

The website takes reoccurring payments or one off ones for customers from around the world.

Website Address

www.craftrumclub.co

Services Provided

  • Responsive to work on desktops, tablets and mobiles
  • Reoccurring payment system
  • Monthly membership
  • Search Engine Optimisation (SEO)
  • Social Media
  • Blog
  • Marketing
  • Analytics
just-quote-me-insurance

Web Design For Insurance Company – Just Quote Me

By Marketing, PR, SEO, The Web Surgery, Web Design Hammersmith, Web Design Hampstead, Web Design London, Web Design Richmond, Web Design Solihull, Web Design UK, Website Design Business

The Web Surgery have just launched the new insurance website for Just Quote Me

Just Quote Me is an online insurance company that offers fast, simple business and personal insurance.  It searches all the major insurance providers to help customers save time and money.

Web Design Insurance Solution

We created a responsive website that works on desktops, tablets and mobiles so customers can get instant quick insurance quotes from wherever they are.  The website allows users to search for insurance using a simple search functionality that offer a wide range of business and personal insurances.

Website Address

www.justquoteme.co.uk

Services Provided

  • Insurance website design and build
  • Complex search functionality
  • Responsive to work on desktops, tablets and mobiles
  • Online payment gateway
  • Search Engine Optimisation (SEO)
  • Quick quote
  • Online training
  • Social Media
  • Blog
  • Marketing
  • Analytics

 

Inspiring Women In Medicine

Inspiring Women In Medicine (IWIM) launched

By Marketing, PR, SEO, The Web Surgery, Web Design, Web Design Hammersmith, Web Design Hampstead, Web Design London, Web Design Richmond, Web Design UK

The Web Surgery have just launched the new website for Inspiring Women In Medicine (IWIM).

Inspiring Women In Medicine (IWIM) was created to help connect women working in the medical world.

IWIM meet regularly to share experiences and learn from others medical experts through a series of networking events.

The IWIM team wanted a website that connects their members and offers them a range of services from networking and event bookings to workshops and sponsorship.

Solution

The Web Surgery created a community based website that allows members to connect and share experiences online.  The website was designed to be responsive and to have a range of functionalities such as: booking system, events calendar, private forum, membership levels for different payments and sponsorship packages to buy online etc.

We continue to work with IWIM working on the Marketing, SEO, PR, Copywriting and Photography.

Website Address

www.inspiringwomeninmedicine.com

Services Provided

  • eCommerce website design and build
  • Responsive to work on desktops, tablets and mobiles
  • Branding
  • Booking system for events, workshops and 121’s
  • Calendar system
  • Membership levels to buy online
  • Sponsorship packages to buy online
  • Search Engine Optimisation (SEO)
  • Social Media
  • Forum
  • Payment gateway
  • Marketing
  • PR
  • Copywriting
  • Photography
Tim Adler Author

We’ve launched the new website for author – Tim Adler

By Marketing, PR, The Web Surgery, Web Design, Web Design Hammersmith, Web Design London, Web Design Richmond, Web Design UK, Website Design Business

Tim Adler Author

Tim Adler is an author and commissioning editor on The Daily Telegraph, who has written for the Financial Times and The Times plus many more.

Tim Adler’s latest thriller book is called – Hold Still.  This is available available to buy on Amazon UK and US, and WH Smith has also selected it for special promotion.

  • His debut e-thriller – Slow Bleed – went to number #1 in the US Amazon Kindle psychological thriller chart.
  • Crime Book Club made it a Book of the Month.
  • E-thriller.com made its follow-up – Surrogate – a Book of the Month.

Solution

We designed and built Tim a new responsive website which showcases some of the books he has written. The site also allows people to purchase the books through Amazon UK and US.

Website Address

www.timadlerauthor.com

Services Provided

  • Website design and build
  • Branding
  • Responsive to work on desktops, tablets and mobiles
  • Search Engine Optimisation (SEO)
  • Social Media

Hampstead Christmas Festival

By Marketing, PR, SEO, The Web Surgery


Hampstead Christmas FestivalCome along to the Hampstead Christmas Festival this Sunday, 29th November and check out our latest work.

Over the last 9 months, we’ve been busy developing the long- term strategy, marketing, branding and sponsorship for the Hampstead Christmas Festival and we’re excited to see it go live this weekend with around 40,000 visitors expected.Hampstead Christmas Festival

Hampstead High Street will be turned into a magical Christmas scene complete with 90 stalls, delicious food and drink, a funfair, live music, Christmas grotto, reindeer, film show, children’s activities and more.

The Festival kicks off at midday with a whole range of events, from a free screening at the Hampstead Everyman Cinema, to musical acts including Björn Again on the main stage.

The chosen charity this year is the Hampstead Community Centre which provides a range of support and activities including a Christmas day lunch event for the elderly.

BBC’s Fiona Bruce will switch on the Hampstead Christmas lights.

To find out more, go to:

Hampstead Village
www.hampsteadvillagelondon.com/christmas

Lastminute.com
El Monet

El Monet website launch to fashion world

By Marketing, PR, SEO, The Web Surgery, Web Design Hammersmith, Web Design London, Web Design Richmond, Web Design Solihull, Web Design UK, Website Design Business

El Monet – New Fashion Website

The Web Surgery have just launched the new El Monet website to showcase their new collection of womenswear to the fashion world.

Solution

We created an eCommerce website that showcases the designs from El Monet and allows customers to view and purchase items on the site.

Website Address

www.el-monet.com

Services Provided

  • eCommerce website design and build
  • Responsive to work on desktops, tablets and mobiles
  • Buy items online
  • Payment gateway
  • Model’s private login area
  • Search Engine Optimisation (SEO)
  • Social Media
  • Blog
Business startup idea - Startup Clinic

Help for business startups launches – Startup Clinic

By E-Learning, Marketing, PR, SEO, The Web Surgery, Web Design, Web Design Hammersmith, Web Design London, Web Design Richmond, Web Design Solihull, Web Design UK, Website Design Business, Website Maintenance

The Web Surgery have just launched the Startup Clinic – http://www.startupclinic.net

The new website provides a complete launch pad for new start-ups, existing businesses and entrepreneurs.  The vision of the brand is to help the country’s best new business ideas by offering integrated support at every stage on the journey to launch and beyond.

The Startup Clinic provides relevant support packages for any business, wherever they are on their brand journey, tailored from the following services:

  1. Strategy
  2. Naming
  3. Set up
  4. Branding
  5. Testing
  6. PR & Marketing
  7. Web Design
  8. Apps
  9. Recruitment and Training
  10. Beyond launch

If you have an idea or would like help to get your business idea moving forward then go to http://www.startupclinic.net

Why create a Press Release

By Marketing, PR, SEO, The Web Surgery, Web Design London, Web Design Solihull

Press Release Public relations - The Web Surgery

Have you thought how you plan to tell potential clients who you are and what your business does? How good your products or services are? How you plan to get clients to choose you above your competitors?

PR complements everything you are doing right for your business, from having a great business plan to having a website. PR is a cost effective and highly rated tool for marketing your business and complements other marketing activities such as advertising. PR is about reputation, about building a brand ‘picture’ to ensure that people understand the company and what it’s doing. PR means getting people to talk and think about your business in a positive way. It can be a vital weapon in your business’ armory.

Also if there’s ever a problem facing your business it helps you deal with it effectively. You can use PR to attract and impress people such as customers, suppliers, distributors, banks and other lenders, and new business development opportunities. PR isn’t just for big companies using national newspapers or television. Even the smallest business can use publicity opportunities to catch the eye of its local audience.

If you want to find out more then get in touch with us for a free consultation – info@thewebsurgery.com

www.thewebsurgery.com

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