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Monthly Archives

April 2022

Doctify Partnership The Web Surgery

Web Surgery are excited to announce a new partnership with Doctify

By Medical Marketing, Medical SEO, Medical Web Design, Medical Website Design, Medical Website Designer

Doctify is a global Healthcare feedback service looking to transform the way providers collect and analyse feedback. Their digital feedback system enables higher volumes of data to be collected on a consistent basis and in live time.

Doctify works with 30,000 providers across the globe and in 2021 their data has helped more than 17 million patients and families make more informed decisions.

Their goal is to ensure every provider can collect feedback easily in a way that showcases the great care they provide in a fair, trusted, and representative manner. We have partnered with Doctify to help automate the collection of reviews which will reduce your workload and help to bring more trust and transparency to the sector.
The Web Surgery has secured a special discount price for all our clients and we support Doctify in their mission to make sure no patient is left unheard.

Feel free to reach out to a member of the Doctify team, here – https://providers.doctify.com/twsify/

Web Design UK - SEO UK - PPC UK - Marketing UK

Google Pay Per Click (PPC) Management

By PPC

Paid search marketing is the quickest and most controllable method for getting your business noticed online.

Paid search marketing is the quickest and most controllable method for getting your business noticed online. Pay Per Click or PPC advertising is used by almost all businesses to ensure they are found by the right potential customers.  Our SEO experts work with you to help get your brand noticed online through a range of digital tools.

Google Pay Per Click (PPC) Advertising

Getting the most from PPC advertising takes considerable time, experience, and energy.

It is a hugely data-led practice and often requires time which the average businessperson simply cannot spare day-to-day. The Web Surgery’s PPC management service ensures you don’t have to lose a second’s  business time as our experienced team can handle your PPC and ensure it delivers the results you’re looking for, within your set budget.  We offer a range of PPC packages, designed to offer all you need for your paid Google and Bing ad campaigns.

Managing and Monitoring your PPC Ads

The expert team at The Web Surgery will ensure all your paid advertising campaigns run like clockwork and our service includes the following:

Keyword Research

We will research keywords based on your niche and if relevant, location Our main goal is to ensure high quality keyword optimisation to improve your click-through rate.

Bid Setup

We can set up your bids and competitor base, after researching prices and also competition based on the chosen keyword or keywords. Our bidding my incorporate manual and automatic bids and your chosen PPC package will dictate the budget spent.

Scheduling Ads

We ensure your ads are running at optimal times for your business. Some businesses may benefit more from weekend advertising than others and we’ll be sure your campaign scheduling reflects this.

Geo Targeting

Local businesses want to attract local customers and geo targets helps with this. We can set your ads to target your specific region as well as have more far-reaching ads for the whole of the UK or further afield. Online serve providers can have worldwide targeted ads or those in areas you have pinpointed as target customer bases.

Negative Keyword Optimisation

Negative keyword optimisation is something people often forget, especially if they’re not working with a professional partner. We will find your negative keywords and enter them into your Google and Bing advertising accounts to help boost your PPC profits.

Bid Optimisation and Analysis

Once your adverts are active our work doesn’t stop there. We will make sure to check in and analyse the success of every campaign. We’ll tweak and change prices, as well as keyword optimisation and setup to maximise the chance of positive results. We will also monitor bid costs, CTR, clicks and keyword position, working to improve your position at all times.

Pay Per Click (PPC) with The Web Surgery

Pay-per-click advertising is a quick and effective way to boost traffic and clicks to your site.

As its tailored to a specific audience relevant to your business, there is also a higher chance of clicks turning into customers. Hand your PPC management over to The Web Surgery team and we’ll deliver effective results. Contact us today to discuss the right package for your business.

Website Design for Aesthetic Clinics

Ecommerce Web Design in Lancashire

By Ecommerce Web Design, Web Design, Web Design UK

Whether you want to sell designer clothes online, jewellery or cardio equipment, we can provide you with the very best in Ecommerce products and services.

Our web design team are renowned for creating awe-inspiring websites, packed with all of the technology you need to stay ahead of the competition; including mobile and tablet optimised sites.

We can advise and assist you with every aspect of your new online shop.

We can be there to bounce ideas off of, we can help create your very own branding, we can manage the back-end of your store once it is live, we can even market and promote your website.

This diverse range of digital services, all in one place, ensures that your ecommerce web design experience is hassle-free. You can concentrate on running your business and we’ll do the rest!

Start selling your products or services online 24/7

Our Ecommerce websites are built to your specifications and are responsive so that they work on desktops, tablets and mobiles.  We specialise in Ecommerce Web Design and are based in Lancashire.

  •  Professional bespoke design
  •  Update your website yourself 24/7 or we can do it for you
  •  Built in Search Engine Optimisation (SEO)

Looking for help with an Ecommerce website and based in Lancashire?

Then get in touch with The Web Surgery today and see how we can help – contact us here.

Mr Arun Loganathan

Medical Website Design For Consultant General Surgeon

By Bespoke Website Design, Medical Marketing, Medical SEO, Medical Web Design, Medical Website Design, Medical Website Designer, SEO, Web Design UK

Consultant General and Colorectal Surgeon Website Design for Mr Arun Loganathan

Mr Arun Loganathan is a General and Colorectal Surgeon based at Sheffield Teaching Hospitals NHS Trust and Claremont Private Hospital. His practice encompasses general and colorectal surgery and he is an accomplished expert in minimally invasive laparoscopic and robotic surgery.

Solution

We designed and built a responsive website that allows patients to view a range of treatments that Mr Arun Loganathan offers.  The website was launched to all major search engines.

Website Address

https://arunloganathan.co.uk/

Services Provided

  • Responsive to work on desktops, tablets and mobiles
  • Five page website
  • Search Engine Optimisation (SEO)
  • Logo design

Would you like to have a new website built or have one updated?

Then get in touch with The Web Surgery today and see how we can help – contact us here.

Medical Photoshoot

Linkedin Advertising in Healthcare

By Content Creation, Marketing, Medical Marketing, Medical SEO, Social Media Management

How to get the most from Healthcare LinkedIn Advertising

LinkedIn’s own research shows there are over 8.6million healthcare practitioners on their platform. LinkedIn is the platform where healthcare experts, professionals, and influencers gather and engage over valuable content. LinkedIn could be an invaluable tool for your healthcare business and here we’re exploring how to get the most from LinkedIn advertising.

LinkedIn is not only useful for job hunting, but it can also be a powerful networking tool to help you stay active within your industry. You want to be recognised for your achievements in your field, your research, and your commitment to development. Millions of professionals already recognise the power of healthcare LinkedIn advertising, but what can it do for you?

Better than your CV

LinkedIn used to be seen as a kind of online CV. While you do incorporate elements of your CV, it has become much more than that. Your profile can be developed and personalised to showcase your success and promote your healthcare business. You can combine who you are as a professional and a person in a single platform where your brand is of key importance. Fully optimising your LinkedIn profile allows you to reap the rewards.

Increase you Visibility

A complete LinkedIn profile for yourself and your business increases your marketability and will even increase your chance of being found by potential business partners and valuable contacts. While employment isn’t a focus, you will be seen by recruiters, too, and you may be able to use this to your advantage when looking for employees in your practice or healthcare business.

Being active on LinkedIn is crucial to increasing your visibility. A well-written LinkedIn profile can also attract the attention of potential patients and those you already treat. It is natural to check out the professional credentials of a private doctor or clinician and a complete LinkedIn profile helps establish trust.

Enhance your Research

LinkedIn makes it easy to connect with relevant people and organisations in your field. You can follow other healthcare organisations and enhance your research and understanding of other facilities practices. It can be great for competitor research but also for finding out how people are innovating and what you can learn from this. You can also ensure you are updated with industry developments and trending topics.

Connect with your Peers

LinkedIn is also a valuable networking tool for connecting with professionals in the same line of work or field of healthcare.  For example, there are many dedicated healthcare groups on LinkedIn that you can join to become active in.  These groups are the ideal place to share your expertise, read other people’s thoughts, and connect with people that you find insightful. 

LinkedIn Advertising for Healthcare with The Web Surgery

At The Web Surgery, we have specialist social media experts. This includes those who specialise in LinkedIn. This pairs up perfectly with our extensive healthcare expertise. For help with your healthcare LinkedIn advertising, simply get in touch.