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Monthly Archives

April 2017

Web Design London - The Web Surgery

Top 5 tips on how to become a successful entrepreneur

By The Web Surgery, Top Tips, Web Design, Web Design UK

Having a great idea for a new business is just the first step to becoming an entrepreneur. But being a successful entrepreneur takes a lot of dedication and determination. Below are the 5 top tips on how you can become one;


We’ve all heard the phrase ‘Do what you love and you’ll never have to work a day in your life.’ This isn’t necessarily true. Being an entrepreneur is not a 9-5 job. The most successful men and women in the world work around the clock, sometimes living on 3-4 hours sleep a day. You need to live and breathe your business if you have any chance of reaching your goals.

Be healthy

It might sound cliché but yes, being healthy counts for a lot if you truly believe in your business idea. Successful men and women can set their alarms for as early as 4am and swear by it. Get up early, go for a run, eat a healthy breakfast and get to work. By 9am you will have caught up with emails, set a list of tasks for the day and all before your neighbour has even brushed her teeth!

Watch your wallet

Nobody is going to give you money to begin with. It’s easy to make a little bit of cash and then go crazy with it. Investing back into your business is a no-brainer. ‘Speculate to accumulate’ as the saying goes. Be sensible and think about the funding your business will need in order to fund a lavish lifestyle.


Do one thing at a time. If you’re going to do a job, do it right. Rushing a business plan is just setting yourself up for failure and your goal shouldn’t always be to make money. Focus on your mission by setting new targets on a weekly/monthly basis. Maybe you’re looking to increase traffic to your website or upsell your product through social media. Focus on growing your idea and you will eventually see the benefits of doing this.

Go with your gut

Trust your instincts. If something doesn’t feel right then don’t do it. This is your business idea and you are the boss. There are so many horror stories about entrepreneurs investing their time and money into ideas that they don’t feel comfortable with and before they know it, are back at square one and penniless. Your intuition is your most valuable asset so use it wisely.

The importance of having an online identity

By Marketing, PR, The Web Surgery, Top Tips, Web Design, Web Design UK

Having a positive online identity is a great way to market yourself or your business. But why is it so important and how do you create one?

If you are searchable in an engine then you are already on the right track.  A small business with a website is usually guaranteed to target more of an audience than one without. Having a website lends credibility to your brand and adds a professional touch to your business.

Build your brand.

It is also important to try and build a strong social media presence. Not only does this help to promote your brand but it also creates and prolongs relationships between clients and potential ones. To do this, you need to consider which platforms are suitable for you. Facebook and Twitter are the most popular but if your business is quite visual (maybe you sell art or jewellery) you might consider using Instagram or Pinterest as well. Linkedin is useful for areas such as sales and recruitment.   Using every social media platform isn’t always necessary and you might find yourself investing time in something that is of no benefit to your business. Using at least two forms of social media is usually enough.

People love reviews.

If your business has some great feedback then let the public know about it. Customers use social media as a point of contact for customer service and the way your business is perceived can be based on how many positive/negative reviews there are. Feedback is key to driving sales and helps to establish a trustworthy and powerful brand. Unfortunately, negative reviews are hard to banish but if you can focus on building a positive view of your business, they will move further down the pages of a search engine which makes it difficult for users to see.

Contact us today to find out how we can create or improve your online identity.

Rum Club - Buy Rum Online - Craft Rum Club

Rum Club delivers direct to your door

By The Web Surgery, Web Design, Web Design London, Web Design UK

We would like to say a massive thank you to Craft Rum Club for our early Easter present – we loved opening our box of rum and treats!

If you would like to know more about the Craft Rum Club or see how you can sign up to have a box of rum and treats delivered direct to your door each month just check out their website here –

A bit about the rum club

Each month Craft Rum Club selects one of the world’s finest rums. As a member you receive a bottle of rum, information about the distiller, mixers, cocktail ideas to complement the rum and other selected gifts.

How it works

You’re in control and it’s your choice how often you receive your box of rum and gifts – be it month, bi-monthly or quarterly. You only pay for the months you wish to receive your box and you can amend, pause or cancel your membership at any time.

To place an order go to

Thank you again to the only rum club we will ever want to be part of – Craft Rum Club!

App Development

Benefits of developing an app for your business

By Marketing, PR, The Web Surgery, Top Tips, Web Design, Web Design UK

Whether you like it or not, technology is the future.

Many businesses now choose to develop an app for their customers so they can be accessed easily from anywhere at any time.

Below are a list of reasons as to why now might be a good time to create one for your business.


Increase sales

Most of us carry either a mobile, tablet or both around with us everywhere we go in our day to day life. Having an app makes it easier for your customer to browse and shop your products/services leading to an increase in sales.

Engage with customers

Personalized apps mean that you can engage with your customers through:

Easy to access payments: This is a big time saver as opposed to filling out lengthy registration forms. A customer who finds your services quick and easy to pay for will always be happy to use your app and even recommend you to other users.

Loyalty rewards: Many big business apps often target their customers with loyalty rewards. These might include discounts, special offers or vouchers. This is a great way to not only increase sales but more importantly to engage with the user through great customer service.

Push notifications: These alert your customer to your business when they are least thinking about it. A simple notification reminds the user that your app is there and that it can be used at any time. The beauty of creating an app is so that customers can access your business in an instant.

A place for everything and everything in its place!

Having an app is like having your very own direct marketing channel. And what better way is there of creating awareness for your brand? Every piece of information you gather which you feel appeals to your target audience will be available to them all in one place. The more your customers use your app, the more it will be recognised.

Visit us today to find out more about creating an app for your business and how it might benefit you.