Creating a website is a great way to market your business. Your services/products are available to the public 24/7 and are visible to a much wider audience.
However, it isn’t as simple as launching your website and then seeing your profits soar dramatically. There are many technological tools used to design a website and then you have to think about how to compete with hundreds and thousands of other online businesses. Below are three top tips to catapult you to website success!
1. Understanding your business and why people will visit your website
There is no point in creating a website for your business if you don’t know why you need one. You must ask yourself how your business will benefit from being online. It is always a good idea to establish a solid plan for how you want your website to look and work.
Example: If you work in eCommerce, your website will need to function quickly so that customers can order and pay for products with ease. Therefore, your business is all about image and the better quality your pictures are, the more the customer is likely to place an order.
2. Navigation
Another important tip is to make sure the user can easily navigate around your website. You need to think like the customer. Why am I visiting the website? What do I want from this? You will lose customers if they find it hard to understand how your site works.
Example: If you own a beauty salon, you might create a website to make it easier for customers to book in for a treatment. Therefore, as soon as the user enters the site, they need to see straight away what they need to do in order to book an appointment online. Once they’ve spotted this link, it may encourage them to have a browse on other pages
3. Inform your customer with the most important details
From the second the user enters your website, they need to know in roughly 3 seconds who you are and what you do. Links to your services/products should be highly visible as well as contact information and (if appropriate) prices. It is easy for your customer to leave your site and click on a competitor if your details are hard to find.
Contact The Web Surgery today to see how we can help create your website.
