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Yearly Archives



Launch of new F1 Travel website – LSA

By Marketing, SEO, The Web Surgery, Web Design, Web Design London, Web Design UK

The Web Surgery have launched the new F1 Travel website for Lynden Swainston Associates

Lynden Swainston Associates (LSA) provides logistics for F1 and motorsport teams, sponsors, Media and VIP guests across the world.

LSA’s speciality is behind the scenes support working with clients directly or to supply hotels, race tickets, restaurant bookings and transport advice.


We created a lifestyle website which is responsive to work on desktops, tablets and mobiles.   Customers can get instant quick information on F1 races around the world, race tickets, hospitality tickets and friendly advice for Motorsport teams, media, sponsors and guests.

Website Address

Services Provided

  • F1 Travel website
  • Responsive to work on desktops, tablets and mobiles
  • Search Engine Optimisation (SEO)
  • Social Media
  • Blog
  • Marketing
  • Analytics
Black Friday Deals 2016

Black Friday 2016 – Black Friday Sale Starts Today!

By Marketing, The Web Surgery, Top Tips, Web Design UK

Our Black Friday Sale starts today!

Up to 50% off!

Find the best Black Friday Deals & Sales for 2016 at The Web Surgery.  The Web Surgery’s Black Friday Sale is now on until 23:59 GMT on Friday 25 November 2016.

We’ve reduced EIGHT of our services with up to 50% off – see our latest Black Friday deals…

  1. Health check for your website, marketing and SEO
  2. Website updates
  3. Social media content updates
  4. SEO (Search Engine Optimisation)
  5. Newsletters
  6. Marketing
  7. Logo design
  8. Video production

We are also offering £100 for anyone to Refer A Friend to us for Websites, Video, SEO, Social and Marketing*.

To get our latest Black Friday Deals sent to you – just fill out the form below with your First Name, Last Name and Email address.  We will then send you all of our Black Friday deals.

Black Friday Sale – up to 50% off!

* indicates required

Web Design London - The Web Surgery

Fix Website Problems

By The Web Surgery, Web Design UK

The Web Surgery can fix your website problems

Do you need help to fix your website? – All you have to do is get in touch with The Web Surgery and we will review your site and suggest ways that we can fix it. 

We will also look at your current SEO (Search Engine Optimisation) structure and see how we can help drive traffic to your website.  If you want we can also review the design and functionality to help build a better user experience.

Contact The Web Surgery today and see how we can help.

We can Fix Website Problems!

E-Commerce web design

Social media and SEO E-Learning courses

By E-Learning, The Web Surgery, Web Design UK

The Web Surgery has created a range of E-Learning courses to help businesses promote their brands through SEO (Search Engine Optimisation) and Social Media such as Facebook, Linkedin and Twitter.

Each course has been specifically designed to help businesses either launch or get the most out of their current social media and SEO in order to generate more traffic to websites, build brand loyalty and increase revenue from existing and new resources.

The courses are available to see at: Social Media – seo – elearning courses

eLearning Courses

The Web Surgery offers five social media and SEO eLearning courses which are:

1. Facebook for Business

2. LinkedIn for Business

3. Twitter for Business

4. Social Media for Business

5. Search Engine Optimisation for Business

If you would like to know more information about our range of E-Learning courses for SEO and Social Media please contact us.

video production and distribution uk

Video production for websites and social media

By Video Production, Web Design UK

The Web Surgery offer video production and distribution for websites and social media.

We can bring your product or service alive by creating and distributing video content.  This can be used in a variety of ways such as:

  • Brand videos
  • Corporate videos
  • Product launches
  • Events
  • Training & Development
  • Showreels
  • eLearning
  • Music videos

Contact us today to see how we can help with your Video production.

Professional Presenter
Professional Presenter
Introducing your business
Promotional Video
Promotional Video
Glimpse inside your business
Piece To Camera
Piece To Camera
Introducing yourself
In-depth Interview
In-depth Interview
Interview with Q&A
Moving Text & Images
Moving Text & Images
Mini brand video for event
10 ways to increase website traffic

Ten Ways to Increase your Website Traffic

By Marketing, SEO, The Web Surgery, Top Tips, Web Design UK

You have a fantastic website you have invested in. You are really proud of the design and are happy to share and promote it but you still need to increase your traffic further.

There are many ways you can increase your website traffic, some more technical than others. However, all these methods of boosting your website traffic can be put into practice and achieve quick and effective results. Here’s our top ten methods for increasing traffic:

1. Optimise your Site using Researched Keywords

Before you get started trying to boost your website traffic through any other methods, spend some time focused on your keywords. Optimise your site to your chosen keywords and develop a keyword list which is relevant to your customer base. You can then choose a focus keyword for each of your web pages and blog posts and ensure it is naturally woven into your content in a way which is informative to readers and easily crawled by search engines to generate organic traffic.

2. Blog Regularly

Blogging is not about putting any old content up on your site and leaving it there. Blogging is about providing helpful, insightful content which appeals to your target audience. If you have a good handle on your customer base and have an understanding of their hopes, cares, likes and dislikes, then your blog can be packed with relevant and useful information for them. Spend time monitoring your audience, on social media and through any feedback methods you use. With this research you can create blog posts which solve problems you know exist in your target audience. All blog posts should also be well-structured, with headers and sub-headers and of course optimised images.

3. Include Internal Links

On your pages and also on your blog posts you should include internal links to your other content. Every blog post should include at least one internal link as this helps guide your readers through your site. It also looked upon positively by the search engines and makes your content much more likely to be found.

4. Syndicate and Promote your Content

Writing quality content is one thing but you also need to share it. Promote it on your business Facebook page and share it on your personal profile. Post your content on LinkedIn both on your profile and your company page. You can also create image posts which are more effective on Twitter, so add a relevant graphic to your posts so it can stand out when posted on Twitter.

5. Use Facebook Groups

Facebook Groups have gone a huge resurgence recently and they are a great way of tapping into the niche, specific audience your business targets. Start a group which you can use to drive traffic to your site. Members can use the group to ask questions about your products or services and also get support when needed.

6. Target Long-Tail Keywords

Long-tail keywords are very specific phrases and niche keywords integral to your industry. They don’t have a high search volume but the point is when they are searched for, the users know exactly what they’re looking for. Businesses report getting much more quality traffic from long-tail keywords because they are less competitive and more focused.

Major keywords such as ‘inbound marketing’ or ‘shoe shop’ can take many years to rank highly for but you can be found in search engines for your chosen long-tail keywords much more quickly and you can expect people searching using these terms have a predisposition to buy or at least find out more when they reach a relevant site.

7. Show off with your Headlines

Your blog headlines should really sell your business and the content in question. Headlines significantly impact the popularity of a post because they are essentially what a user sees before clicking. Great headlines will deliver traffic via social media and will also boost the potential organic traffic that comes your way. Media outlets which have mastered the headline include well-known companies such as Upworthy and BuzzFeed. The whole success of these businesses is built on their bold headlines. However, the content has to match the headline and clickbait is not a successful strategy for online success.

8. Invest in Paid Search

You can get traffic to your site for free in many different ways but investing in paid search considerably boosts your success. If your website is converting well then the paid traffic you receive will soon be covered by the income you make from it. Google AdWords and other paid search methods are the fastest possible way of getting prospects to your website.

9. Consider Guest Posts

Both writing guest posts for other sites and accepting guest posts on your own helps to boost your website’s position. Guest posting elsewhere gives you the opportunity to share links back to your own site whilst accepting other people’s content means they will share the content on their channels too. Both these methods have reciprocal benefits and give you the chance to instantly increase your traffic.

10. Expand into Video

By using video on a landing page you can increase conversion by approximately 80%. The power of video has truly come into its own in the last few years and it provides another easily digestible content form for your site. All businesses can use video in some way or another from product reviews to how-to guides and promotional shots of your premises. Video is a rich form of content which audiences really engage with so if you become known for your videos, traffic will be boosted.

At The Web Surgery we specialise in helping businesses boost their traffic in a number of ways and believe all these tips are actionable. If you need further support or guidance you can get in touch with us today.

Content Creation, 5 Tips to increase traffic, 5 ways to increase traffic

Five Ways to use SEO to increase Traffic

By SEO, The Web Surgery, Web Design UK

Search engine optimisation (SEO) should be an integral part of your website’s growth strategy.

It can be used effectively to drive more organic search traffic to your website but it has to be done properly.

Small changes and slight edits within your content and also within your code can be the difference between an increase in traffic and simply staying put. SEO is all about search and how your website can match up to the search requirements of your target customer. If you’re smart and put in the work, your SEO results will soon deliver valuable website traffic. Below are five SEO tips which will help boost traffic.

1. Optimise Titles and Permalinks

It is sometimes tempting to opt for a post title which is fun and quirky but instead, stick to the keywords. If you can manage to create a clever, keyword-specific and concise title then you have the perfect formula.

However, this isn’t always possible and so you have to work with what you’ve got. Most search engines only pick up the first 60 characters so keep your title to that length. If you create a keyword rich Post Title, then you should also have a matching permalink.

2. Use Descriptive Image Names

Always rename images before uploading them to your blog posts and pages. The name should be something which is descriptive and fitting with the site. It should describe the image and where possible incorporate the keywords relevant to your site. Search engines crawl images and look for relevant text and this can then ensure your image comes up in image searches and leads back to your site again.

3. Don’t Forget Image ALT Tags

The Image ALT tags are one of the main places search engines look for information about the image. It is a chance to get even more descriptive than the file name for your image and it can be rich in keywords relevant to the post. ALT tags should include around 5-6 individual key phrases which are relevant as a maximum and it can match your post title if that makes the most sense for your business and content.

4. Be Careful with Categories and Tags

Creating categories and tags within your website’s blog results in more URLs (known as ‘slugs’) being created. Every new category or tag has its own slug and this can begin to get disorganised if you have too many. Every time you post under a certain category or tag search engines will recognise that the slug URL has more content and this will be viewed positively. However, it is possible to go too far. You should be constantly creating content for all your slugs so you don’t want to have more than is relevant to your business or more than you can regularly update. Each category or tag should have around 10 relevant posts to it.

5. Fill in your Meta Tags

A Meta Tag supports your Page or Post Title when it appears in search engine results. It is therefore a chance to further attract potential customers and satisfy search engines. In terms of volume your Meta Title should be 60 characters or less and your meta description should be 160 characters or less. It should incorporate keywords which are relevant to your post and are useful for the reader. Phrases should be included rather than full sentences as this can waste the characters and each one is precious.

The Web Surgery offer FREE SEO Health Checks to anyone wanting to know how successful their current strategies are. You can get in touch today to arrange yours.

eLearning web design UK

Top Tips For Converting More Website Leads

By Marketing, SEO, The Web Surgery, Top Tips, Web Design UK

With an online presence you expect your business to generate more business.

Investing in a quality web design means you have the base to work from but what are you doing to ensure traffic that comes to your site turns into sales? Converting the traffic that arrives at your website into tangible custom does take a certain

Investing in a quality web design means you have the base to work from but what are you doing to ensure traffic that comes to your site turns into sales? Converting the traffic that arrives at your website into tangible custom does take a certain

Converting the traffic that arrives at your website into tangible custom does take a certain skillset but it can be learned. Anyone who visits your website is a potential customer and each lead has the potential to become a sale. Here we’re looking at several ways you can improve your conversion rates and see more leads turn into customers.

1. Goal-Orientated Design

Your landing pages must be focused on the goal you have in mind. You must optimise your landing pages with a clear and unmissable call to action. Without a clear call to action your potential customers may be enthusiastic and interested, but they won’t necessarily bite. Keep the pages uncluttered, the content concise and the focus on the sale and the benefits you’re offering your customer. Landing pages should be free of anything except the core deal or offer and how to redeem it.

2. Effectively Measure Results

You need to have a full understanding of your conversion process. Map it on a step by step basis so you can track individual actions and see exactly how each converted sale occurred. As you learn this process you will begin to see patterns emerge and these patterns can guide future exchanges with potential customers, improving the chance they too will be converted into sales. Measurement is essential for understanding your conversion rate and taking the next steps needed to improve it.

3. Offer Something Irresistible

Special offers have existed since the first sale was made in the first market. However, they can be optimised and designed to be too good to miss for your business. If customers are looking at a special offer they need to be convinced and this is your job. At the point of considering the offer they are already halfway there in terms of making a purchase so you simply need to nudge them a little further.

However, they can be optimised and designed to be too good to miss for your business. If customers are looking at a special offer they need to be convinced and this is your job. At the point of considering the offer they are already halfway there in terms of making a purchase so you simply need to nudge them a little further. High quality persuasive content, video demonstrations of products and authentic testimonials are ideal for selling a special offer and convincing customers they’re making a sound investment.

4. Improve Lead Quality

People land on your website all the time but not all of them are your target customer. Unqualified leads can be a drain on resources if you dedicated time and energy to pursuing them. Instead, utilise the data you’ve collected from your previous sales and create highly targeted landing pages which fulfil the needs of your perfect customer. This content will not only appeal to them exactly, it will also mean that unqualified leads look elsewhere. This saves you time and effort and allows you to focus your energies on the customer group most likely to make a purchase.

5. Use A/B Testing

How do you know what your customer really prefers if you don’t give them various options? A/B Testing allows you to hone your sales pages to perfection. There is singular way of knowing which style of call to action is best for your potential customers, unless you test out a number of options. The same goes for button colour, email or telephone preferences and other changeable factors.

A/B Testing will always bring up changes you can make, and sometimes it is the smallest change, like switching a red Buy Now button to a green Buy Now button that make all the difference.

Once you have reached the point that your business is getting steady traffic you should rightly congratulate yourself. However, this is not the end of the process and the next step is to find the qualified leads amongst this traffic and get those valuable conversions.

Have some questions on our Top Tips for Converting more Website Leads?

Contact The Web Surgery for a free no obligation chat and see how we can help.



Website re-design for Tutors Plus in Switzerland

By The Web Surgery, Web Design Hammersmith, Web Design London, Web Design UK

Tutors Plus

The Web Surgery has just launched the new updated website for Tutors Plus.  

Tutors Plus is based in Switzerland and covers a broad range of academic subjects and skills including English, French, Maths, Sciences, Humanities, Business and Languages.

They provide experienced, qualified teachers across Switzerland.  All tutors are degree qualified, background checked and have to meet high-quality standards before being approved.


We redesigned the front page of the website to be responsive to work on desktops, mobiles and tablets.  The redesign also included a new format to look clean, simple and easy to use for students, parents and teachers.

Website Address

Services Provided

  • Website redesign and build
  • Branding
  • Responsive to work on desktops, tablets and mobiles
  • Search Engine Optimisation (SEO)

Web Design For Insurance Company – Just Quote Me

By Marketing, PR, SEO, The Web Surgery, Web Design Hammersmith, Web Design Hampstead, Web Design London, Web Design Richmond, Web Design Solihull, Web Design UK, Website Design Business

The Web Surgery have just launched the new insurance website for Just Quote Me

Just Quote Me is an online insurance company that offers fast, simple business and personal insurance.  It searches all the major insurance providers to help customers save time and money.

Web Design Insurance Solution

We created a responsive website that works on desktops, tablets and mobiles so customers can get instant quick insurance quotes from wherever they are.  The website allows users to search for insurance using a simple search functionality that offer a wide range of business and personal insurances.

Website Address

Services Provided

  • Insurance website design and build
  • Complex search functionality
  • Responsive to work on desktops, tablets and mobiles
  • Online payment gateway
  • Search Engine Optimisation (SEO)
  • Quick quote
  • Online training
  • Social Media
  • Blog
  • Marketing
  • Analytics