The Web Surgery - Web Design UK


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By The Web Surgery, Web Design, Web Design Hammersmith, Web Design London

Web Design London - The Web SurgeryBranding For Your Business

The Web Surgery brings brands to life using a mix of strategic vision and design. How a brand is perceived effects how people respond to it, you only have to look at the brands who are getting it right; Apple, BBC iPlayer and PlayStation for an example. They inspire people; they command attention and have a loyal following.

We cover all grounds, from visual identity, naming, branding and rebranding to one off projects and national campaigns using the internet, print, radio and TV. A natural starting point is a high quality logo to parallel the excellence of your business and stand out from your competitors. Our team of experts will work with your specifications to deliver a selection of high quality designs to meet your requirements.

A logo is natural starting point and often plants the seed/sets the tone to which your brand can grow from organically. Here at the Web Surgery we can create a consistent theme.

Graphic Designers

We have a team of expert graphic designers on board who deliver high quality logos for a wide range of businesses from start ups to well established brands.

Once we have developed the right logo for you we can develop your brand further for:

  • Digital advertising including banners, buttons, skyscrapers
  • Advertising in print, tv and radio
  • Point Of Sale (POS)
  • Strategic partnerships
  • Outdoor posters
  • Sponsorship
  • Trade advertising
  • Direct marketing
  • Stationary
  • Business Cards

We can help with a wide range of digital solutions and if you have an interest in a specific one then please let us know and we will come back to you with a quote.

My West Midlands - discounts in the West Midlands

My West Midland Voucher & Discount Site Launches

By SEO, The Web Surgery, Web Design, Web Design Hammersmith, Web Design London

The Web Surgery have just launched the new Voucher & Discount website – My West Midlands

My West Midlands offers discounts to people who live in the West Midlands area.  The discounts are available online and include a countdown clock on each one showing the user when the offer expires.

We created a location service that allows users to enter their location, postcode or click an icon on the site and the software locates exactly where the user is.  With the What’s Around You function activated,  this showcases the latest local deals to you.  The website also allows users to view the offers on desktops, tablets and mobiles when they are on the go.

Website Address

Services Provided

  • Website Design and Build
  • GPS Location Finder
  • Countdown Clocks For Products and Services
  • Scrolling Images
  • Gallery
  • Video
  • Search Engine Optimisation (SEO)
  • Social Media
  • Blog
improve Website’s User Experience

How To Increase Your Website Traffic

By SEO, The Web Surgery, Web Design, Web Design Hammersmith, Web Design London, Web Design Solihull, Website Design Business

Bad SEO will kill your Business: Practices to avoid to keep Google on side

Statistics suggest that the first two organic positions on Google get around 51% of all search traffic. Those top spots are like gold dust and whilst you may feel like it’s worth doing anything to get there, the guys at Google and other leading search engines are savvy, all the old tips and tricks which used to catapult websites into that top spot are now amongst the worst practices you can carry out and black hat tactics and bad SEO practices could cost you dearly in the long run.

5 SEO Bad Practices to Avoid

Here are ten key things business owners simply must avoid to help keep their website on the good side of the search engines and moving closer to those coveted top spots.

1.  Duplicate Content

You won’t get away with copying. Copying large chunks of content from elsewhere without appropriate credit will not please Google in the slightest and even when you do provide credit, they won’t be impressed if your website is basically copied from elsewhere. If an article has already been indexed by Google and then you copy it, Google won’t even consider indexing yours so it’s wasted space. If you do need to copy or share content from elsewhere then use the noindex or nofollow tags within your coding.

2.  Guest Posting for Links

Outreach is a key part of your business’ development and it’s always nice to post content on other sites around the web to draw interest back to your own site. However, Google has grown clever to the act of simply writing the most basic, unengaging content for the sake of tacking a link back to your own page. Guest posting is brilliant if done properly but when it’s clearly a rush job and you’re doing it for the sole purpose of getting links, it won’t work in your favour. Highly relevant sites with high quality content which are of use to your audience are worth pitching to, but anybody else could be risky. The same goes for the opposite and accepting low quality guest posts for your site.

3.  Keyword Stuffing

This is the big one. It’s a practice which was absolutely done to death for many years. You’d find content which was barely readable because content creators were stuffing every sentence with searchable keywords. They took their time but the search engines caught on and repetition won’t work, it may result in penalisation and being pushed every further back in the SERPs. Your content needs to be written for your target audience, your relevant keywords and terms should flow naturally and this type of content is beginning to be viewed very positively and picks up social shares as well as pleasing the search engines.

4.  Too Many Ads

Too many ads spells bad news for your website, especially if they’re positioned above the fold. Not only will you alienate your users but Google has started to come down hard on websites which are too packed out with ads, especially positioned before the user can even see your content. Content first, advertisement later.

5.  Out of Date

An old website is almost as bad as no website at all. Google and the other search engines love fresh, new content and websites which are regularly updated tick many of their boxes. The design and structure of your website too needs to be in line with modern standards and sites which are just one or two years old become outdated and fall out of line with SEO best practices. Working with a professional web designer and checking in every once in a while with your chosen designer will help to ensure your website remains current and therefore keeping the search engines happy.

Contact Us

If you would like to find out more or have any questions then please get in touch with The Web Surgery.





improve Website’s User Experience

Why You Need Good Web Design and Marketing

By The Web Surgery, Web Design London, Website Design Business

The Importance of Good Web Design and Marketing

When launching a new company, website or brand, you need to fire from two barrels. A good web design is one thing, a good marketing campaign is another but without both working closely together, you are unlikely to have any success.

If your website design is not focused on converting customers then the traffic that arrives at your website, if there is any, will not deliver any return on investment. Your design and marketing strategies should be interlinked, designed in tandem and be a solid partnership for both bringing in potential customers to your site and keeping them engaged when they get there.

Bad Design = Boost in Bounce Rate

At The Web Surgery we analyse websites every single day and find many have increased bounce rates as people land on the site. The bounce rate is calculated by working out how long users spend on a website once clicking onto it and high bounce rates signal people simply don’t like what they see when they land on a site. There are many reasons for this, it could be simply personal preference, a clashing colour scheme or a website that simply isn’t user friendly. A well-designed website will be very easy for potential customers to navigate, on first click they’ll be able to find what they’re looking for and in many instances, they’ll keep things simple. Take a look at websites like Apple, Selfridges, Mini and Sony, they let their service and products do the talking without an intricate and complicated design.

A knock on effect of a website that customers simply don’t connect with is a lack of engagement. If potential customers simply click off then they’re not engaging and they’re certainly not sharing. Your website is your window and much like anything else that people invest their time and energy in, they want it to look good. A good design instils trust in your company and it keeps people engaged, as well as encouraging them to come back time and again.

Digital Marketing Matters

So, your website is great, it’s user-friendly and customers are engaging and more importantly, buying from you. Do they come back for more? Do you have an influx of new customers on a regular basis? A great website is one thing but if you don’t promote it effectively and keep it fresh and exciting the initial interest will soon tail off.

Your digital marketing strategy needs to be rock solid, it needs to evolve with changes to social media and the ways we access the web and it needs to engage with your target customer in every possible way. Your digital marketing campaign should be structured and include both regular and mobile elements, it should take into account social media, fresh updated content, email subscription services and more. Dependent on your business you should consider each of these steps in turn and see how they can be implemented and work for your company.

Good web design and good marketing should work together to keep potential customers engaging and sharing your content, interested in your products or services and ensure your business succeeds.

Contact Us

If you would like to find out more or have any questions then please get in touch with The Web Surgery.




improve Website’s User Experience

5 steps to improve your website’s user experience

By The Web Surgery, Web Design, Web Design Hammersmith, Web Design London

5 Steps

The most important thing about any website is the user experience it delivers. Your UX is what is going to make your website memorable and keep your customers coming back and remaining loyal. Your website has to offer a good UX and this can be achieved in many ways, some more technical than others. Ensuring your website is as user friendly as possible, as quick as possible and as well organised as possible will really help impress your potential customers.

User experience can broadly be defined as all aspects of end-user interaction with your company, your services and your products. Something as broad as that can be hard to focus in on but here we’re looking at five ways you can definitely make a different to your UX for the better.

1.    Faster Page Loading Time

Around 40% of all visitors to website will abandon them if they take longer than three seconds to load. That doesn’t give you much leeway and highlights how important fast loading time actually is. Three seconds isn’t much time to make a good impression but you need to use every second you can. A professional design can help speed up that page load time but simple tricking include resizing or removing large images that aren’t central to the content, eliminating flash files and reducing the number of plugins you’ve added to your site. You can also make use of the cache for your site so it doesn’t have to fully reassemble every time someone visits.

2.    Clickable Images and Logos

Many of your visitors will want to visit many different pages of your website and have gone from page to page without returning to the homepage. This means they will have the click back several times before getting to the homepage, which can be inconvenient. Instead make it easy, make all logos clickable so users can navigate with ease.

3.    White Space

We’ve talked about white space in several blog posts but it needs to be mentioned here again. Your text matters but the spacing between your text matters too. White space helps your users absorb the information you’re providing and it’s aesthetically pleasing and inviting too. White space can also be used to help the most important elements of your website stand out and become more noticeable.

4.    Search Friendly

Note we’re saying SEARCH friendly not search engine friendly. SEO matters but it has no role to play in your UX and in fact all this point means is that you should ensure you have a functional search bar on each page of your site. A search bar allows your potential customers to seek and find exactly what they’re looking for.

5.    Responsive

We’ve already dedicated a whole blog post to responsive design but once again it needs to be mentioned. You want your customers to be able to access your website, whatever device they choose to use and this includes those with smaller screens. To ensure this is possible you need to ensure your design is responsive as this allows your design to adapt to any screen and be perfectly accessible and usable in every context.

These five elements of your website can really help or hinder your UX. You want your potential customers to find your site easy to use as well as being impressed by its design so ensure you keep these points in mind for success across the board.


If you would like to find out more or have any questions then please get in touch with The Web Surgery.

eLearning Web Design

Designing eLearning Websites

By E-Learning, The Web Surgery, Web Design, Web Design London, Website Design Business

eLearning Websites

eLearning is a huge business and though the main element of any eLearning experience is the course content, the design also needs to be right. To deliver effective courses with high pass rates and positive feedback the overall impression you give needs to be second to none, here are some tips to keep in mind when designing eLearning websites.

Find your Focus

The design involved in the development of an eLearning website is all about focus. The design should serve to draw attention to the most important elements of each course and make the core subject matter as relevant as possible for the individual learner. Page hierarchy should be designed around those elements that really need to stand out and ordered in a way to ensure they do. Making use of typography and graphics can help to bring out the key elements clearly.

Question every Decision

eLearning websites have a purpose, they exist to help users learn a new skill, gain a qualification or to support their classroom learning. Therefore every resource you add or use in your design should be questioned and there should be a reason for it. It can be very easy to get carried away with packing a site with great images, graphics and different fonts, leaving it impenetrable to the user. Make every decision with care and consideration, keeping the purpose of the site in your mind at all times.

Spacing Matters

As we’ve said, the content of the course is what the students really want but this doesn’t mean the site should be populated with dense chunks of text. This simply leads to cognitive overload and doesn’t support learning. Narrow text blocks which are broken up into smaller paragraphs or with graphics or bullet points will be more successful.

Simplicity Works

Users accessing an eLearning course are there to learn, nothing else. You need to make it as simple as possible for them to navigate around the site and ensure they can access it through a range of devices, smartphones and tablets as well as regular computers. Key buttons such as NEXT and related symbols should be clearly displayed, ensuring the user can get around the course with ease and not become frustrated by fussy graphics or unnecessary clutter.

An eLearning website is a tool that students use to maximise their potential and the last thing they need is a sloppy or overly intricate design blocking their success. A simple and clean eLearning site which guides the user through their options quickly and easily, is the most effective type there is.

Contact Us

If you would like to discuss the building of your eLearning platform or courses then please get in touch with The Web Surgery here.