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10 Steps to Starting a Business – Over 50’s

Nearly 500,000 people aged over 65 are recorded as self-employed and this figure increases hugely for those over 50. Starting a business in your later life can be extremely rewarding and the rise of the “olderpreneur” is something we at The Web Surgery are pleased to support and work with many older business owners.

Getting a business off the ground after retirement or working as an employee for many years can be difficult but we know exactly how to help.

See how we can help your business

For over a decade, we’ve helped clients take their business to the next level through a combination of strategy, design, technology and marketing.

Click our interactive video and find out how we can help your business.

10 Steps to Starting your Own Business

We have put together these ten steps to help you get your business idea off the ground and into action:

1.    Write it down

What is your vision for your business and your life? It seems a fairly large question but writing this down gives you a point to start from. What do you want your business to achieve? How do you want your life to be affected by it? These are just some of the questions to ask yourself before you take your idea any further.

2.    Test your Idea out

Field and market research is absolutely essential before you take an idea to market. Testing your idea will help you put together your business plan and approach potential clients and similar.

3.    Know your Market

You need to know your market as well as possible. This means researching competitors and look into what works well and what doesn’t.

4.    Is your Idea Sellable?

Ask yourself this question constantly. You need to make sure your product or service is marketable and will sustain your business. You may or may not have plans to grow massively but you need to be sure your business idea is marketable and will generate some return.

5.    Get Online

No modern business can exist without an online presence. This is where we really come in handy as we can help setup your whole online presence. From setting up your website to organising your marketing campaigns and ensuring your business is well-positioned to be found online.

6.    Think about Branding

If you want your business to be memorable it needs to be well-branded. You need a logo and brand which instantly says what your business does and is representative of you. We can help you design a logo and ensure all elements of your business are consistent and work together.

7.    Choose your Professional Partners

As well as working with a web design and marketing agency like us, you may also need to hire the services of an accountant and other business professionals. Look at your budget and business together and look for areas you may need professional support before investing.

8.    Consider Funding Options

You may already have the capital to start your business, one of the benefits older businesspeople often have, but if not, there are options. There are many start up loan programmes out there as well as other finance options through banks and investors.

9.    Keep it Legal

You need to make sure your business is set up to operate legally. This means ensuring you are registered appropriately with the HMRC, you have any compulsory insurances in place and you are operating within the legal guidelines of your sector.

10. Start Selling

Whether it’s a tangible product or a service your business is based on, you have to be ready to sell it and sell it in the right way. If you haven’t worked in a sales role previously this may take some getting used to but if you’re passionate about your business – you will soon get the hang of it.

Older business owners should feel comfortable in the busy marketplace and ready take on any competitor. At The Web Surgery we are ready and waiting for support and help your business grow.

Web Design UK

Bespoke, responsive websites
CMS (Content Management Systems)
eCcommerce
eLearning

SEO & Marketing

Marketing Online & Offline
SEO (Search Engine Optimisation)
PPC
Social Media

Graphic Design

Logo design
Branding
Printing

Video Production

Brand
Instructional
Training and development
Corporate videos

Content Creation

Website content
Update blogs
Social media

Photography

Photo shoot on location
Product shots
Ad campaigns
Portraits

App Development

Mobiles
Tablets

Support & Hosting

Hosting & backups
Emails
Analytics
Software updates & maintenance

We connect your business with customers

We go beyond delivery. We create smart digital marketing strategies that keep people talking and sharing – and build powerful business results through a combination of Marketing, SEO, Social Media, Video Production, Photography and Content Creation.

Contact us today to see how we can help your business

With this package of startup essentials your business is already poised to go and you can simply start to spread the word and draw in the customers. At the Web Surgery we are proud to help many small businesses get off the ground and cannot wait to hear about your venture and how we can help.

If you would like to find out more about what we can offer please get in touch today.

See what our clients say

See Trustpilot reviews

5 Star Rating

I have nothing but praise for The Web Surgery, who revamped my static website into a cutting-edge platform for selling my books. They are easy to communicate with and extremely well-priced. A truly happy collaboration.

Tim AdlerAuthor and editor on The Daily Telegraph

I would like to thank you once again for all your help and support as Chair of Marketing for the Hampstead Business Association and in particular the Christmas Festival. The results of your efforts were fantastic - what a crowd we had and what power there is in marketing and social media which you handled exceedingly well. Thank you once again from all of us.

Andrew Lavery Chairman - Hampstead Business Association

My people love The Web Surgery - They should get a Oscar in web design and counselling!

Jonathan MilesRadio presenter at BBC Newcastle

I thought building a website would be difficult. Not at all. The Web Surgery made the process simple, understandable and effective.

Richelle WilderFilm & TV Script Editor

Thank you so much for all your help in creating our website. It has been a great pleasure to work with you all and the website is certainly something that we will always be proud of.

Charlotte TrundleyMarketing Director at Lynden Swainston Associates

The Web Surgery were great when we decided to update our existing website. We wanted something modern and fresh - they had a very good vision and implemented all of our suggestions.

Amy TaylerMarketing Manager at Springboard Properties

Thank you for creating my website, it’s amazing and so easy to use. I would totally recommend The Web Surgery.

Tilly BlackwoodActress

I would recommend the Web Surgery to build a new or improve on existing websites. I've had many built over the years and will only be using them from now on.

John HeathCEO at Risk Safety Services

KNW Training is extremely happy with the fresh look of our new website and with advice from The Web Surgery we now have a website that is product focussed and easy to use by our clients and instructors.

Gemma RigbyMarketing Manager at KNW Training

The Web Surgery were friendly, fast, efficient and within budget. From advice on what work best for us was smart and insightful. I would recommend their work to anyone wanting a professional presence on the web.

Frankie Kenny
Director of FK London

Thank you to everyone at The Web Surgery for all their help… we love what you’ve done for us!

Roderick Williams
The Urban State

The Web Surgery went above and beyond to ensure my site was functional as well as visually appealing and were able to offer honest punctual feedback along the way. I really feel that the team were passionate about my project, and I think my new website really reflects that!

Josh BystromCEO of Bystrom Film & TV Productions