Search Engine Optimisation is one of the most effective online marketing strategies you can use.
So what is SEO? This is a clever tool used to improve search engine rankings. Search engines (Google, Yahoo, Bing and so on) display links to pages based on how relevant they are to the user.
Below are the 5 benefits of using SEO.
1 – Open business 24/7
SEO allows your business to be available to the public 24/7. This means that users on the other side of the world in different time zones will be able to connect with your service when you are in bed. Meaning you could literally be making money in your sleep!
2 – Brand awareness
Being in the first couple of result pages on any search engine shows that you are trustworthy. Users will then associate your content with your brand. The higher up your page ranks with a search engine, the more aware the user will be with your brand.
3 – Cost Effectiveness
SEO specifically targets users who are actively searching for your product/service online. If you put enough time and effort into learning about how you can stay on top of the competition, you will save yourself tons of money as opposed to paying for adverts.
4 – Increased Traffic
If your website ranks high up on the search engine result pages, this increases traffic (users) to your website. Websites are usually found through search engines, so if your website is highly visible, this will drive clients directly to your business!
5 – You have to be in it to win it
Most of your competitors WILL be using an SEO service. So if you don’t invest, your chances at staying above or on the same level as your competition are very slim.
If you want to get the best out of your online business, investing in an SEO service is vital.
Get in touch with The Web Surgery today for more information and to see how we can help your business.