Rum Club - Craft Rummers Club

Rum Club Website Launched

By | Marketing, PR, SEO, The Web Surgery, Web Design, Web Design London, Web Design UK | No Comments

The Web Surgery have just launched the new rum club website for Craft Rummers Club

Craft Rummers Club is a new rum club that selects one of the world’s finest rums, including rare and strictly limited bottlings and sends it to it to customers every month.

Their members receive a bottle of rum, information about the distiller highlighting their passion along with local mixers and cocktail ideas to complement their rum and other selected gifts in a fun filled box.

Solution

We created a lifestyle website which is responsive to work on desktops, tablets and mobiles.   Customers can buy either a monthly, bi-monthly or quarterly subscription to this new rum club.

The website takes reoccurring payments or one off ones for customers from around the world.

Website Address

www.craftrummersclub.com

Services Provided

  • Responsive to work on desktops, tablets and mobiles
  • Reoccurring payment system
  • Monthly membership
  • Search Engine Optimisation (SEO)
  • Social Media
  • Blog
  • Marketing
  • Analytics
Web Design UK - The Web Surgery

Top Tips for Marketing Your Business

By | Marketing, The Web Surgery, Web Design UK, Website Design Business | No Comments

Marketing your business can seem like an extremely hard task if you don’t know where to start.

There are specific processes you should be considering alongside a general approach to marketing and if you want your business to grow quickly and be recognised for its quality then you should start with these six tips for kick starting your marketing success.

1. Outstanding Website Design and Development

There is nothing so important as your website. Your website is a window to your business and it needs to wow everyone who visits it. It is the number one thing you have to get right to ensure your potential customers are interested and engaged with your brand. Your website is the base from which your brand identity is formed and your website should tick the following boxes:

Visually engaging: your site should be designed in a way which represents your brand but looks great and is designed to attract attention and keep it

Strong Call-to-Action: you site is designed to sell your product and service and you can only do this with quality copy. You need to include strong sales copy and an impossible-to-ignore call-to-action.

High conversion rates: Your website should be designed in a way which takes potential customers on a journey from casual visitors to engaged consumers and eventually, brand loyalists.

2. Invest in Marketing Automation

Not every aspect of your small business marketing can be automated but investing in a quality marketing automation system such as Hubspot or Marketo. These systems provide valuable automated processes such as forms to capture leads, databases for storing and organising contacts, integrated email marketing and lead scoring. Marketing automation is not something which can be left entirely on its own, as the name suggests, as you do need to effectively set it up and it allows you to quickly scale your marketing efforts. Rather than bringing in additional staff you can opt for an automation system and make a saving.

3. Build your Prospect List

It is possible to buy email marketing lists but it’s not ethical and it doesn’t look good. Organic list building can involve social media engagement, chatting to contacts and networking and it is a long-term process but it reaps much bigger awards.

The use of what is known as lead magnets is an effective way of organically growing your email list. Lead magnets simply work on the basis that you exchange valuable content for prospect’s information, or even just their email address. It could be you produce an eBook or webinar and send it out to prospects you provide you with their email address. They are the on your email list and you can potentially send further promotion and business-related offers in their direction.

4. Use AdWords

Google AdWords is one of the most powerful and flexible advertising tools out there. No, it isn’t free and yes, it does take a little time to get used to it but like with most Google products, there is plenty of advice out there. It’s especially useful for small businesses as you can set a tight budget for your campaigns. It is based on the keywords you choose, so you have a direct link to potential customers and your advert is put in front of them, only when they search for it.

You may have hoped your early advertising efforts could have been done for free but in reality, if you don’t invest in and start building AdWords campaigns as soon as possible after launching, you’re missing out on directly targeting your potential audience.

5. SEO

Search engine optimisation (SEO) sounds a lot more technical than it actually is. It works in a more natural way than AdWords and if you do your own SEO then it will cost you nothing but time.

SEO is long-term commitment for your business and it is a process which may take a number of months to reap rewards. Once it begins to work though, it won’t stop. SEO is the process of trying to ensure your website ranks well for specific keywords without paying for the privilege.

Successful SEO is about balancing on-page factors and off-page factors as these are combined together to give you a ranking and position you amongst the other sites which are attempting to rank for the same keywords. To succeed in SEO you need to have a website which is well designed, responsive, full of high quality, relevant content and you have to keep it fresh.

6. Social Media

Social media is a practically free method of getting the word out there about your business. It is your opportunity to show the world the personal side of your brand and engage with potential customers.

A good brand social media feed mixes up content from their website, with product or service promotion and plenty of engagement and sharing relevant information from other sites and influences. You will not succeed on social media if all you do is post links to your website.

Questions

If you would like to know more or have any questions about marketing your business then please get in touch with us.

video production and distribution uk

Video production and distribution

By | Video Production | No Comments

We can bring your product or service alive through engaging video content that reaches across all your media channels.

We offer a wide range of video formats tailored to your exact requirements. 

We are able to offer:

  • Brand videos
  • Product launches
  • Corporate videos
  • Events
  • eLearning
  • Training & Development
  • Music videos
  • Showreels
Corporate Video
Corporate Video
Brand Video
Brand Video
Meet The Team
Meet The Team
Music Video
Music Video

 

Contact The Web Surgery today to see how we can help with your video production and distribution.

Testimonial from F1 Travel Company

By | Marketing, The Web Surgery, Web Design, Web Design UK | No Comments

The Web Surgery have been brilliant from start to finish.

Whilst always listening to what we wanted from our new website, their advice and support during the creation process was invaluable.

We could not be happier with the final look of the website and we would not hesitate to recommend their services to others.

Charlotte Trundley
Director at F1 Travel company – Lynden Swainston Associates
www.travelF1.com

lynden-swainston-associates-lsa

Launch of new F1 Travel website – LSA

By | Marketing, SEO, The Web Surgery, Web Design, Web Design London, Web Design UK | No Comments

The Web Surgery have launched the new F1 Travel website for Lynden Swainston Associates

Lynden Swainston Associates (LSA) provides logistics for F1 and motorsport teams, sponsors, Media and VIP guests across the world.

LSA’s speciality is behind the scenes support working with clients directly or to supply hotels, race tickets, restaurant bookings and transport advice.

Solution

We created a lifestyle website which is responsive to work on desktops, tablets and mobiles.   Customers can get instant quick information on F1 races around the world, race tickets, hospitality tickets and friendly advice for Motorsport teams, media, sponsors and guests.

Website Address

www.travelf1.com

Services Provided

  • F1 Travel website
  • Responsive to work on desktops, tablets and mobiles
  • Search Engine Optimisation (SEO)
  • Social Media
  • Blog
  • Marketing
  • Analytics
Black Friday Deals 2016

Black Friday 2016 – Black Friday Sale Starts Today!

By | Marketing, The Web Surgery, Top Tips, Web Design UK | No Comments

Our Black Friday Sale starts today!

Up to 50% off!

Find the best Black Friday Deals & Sales for 2016 at The Web Surgery.  The Web Surgery’s Black Friday Sale is now on until 23:59 GMT on Friday 25 November 2016.

We’ve reduced EIGHT of our services with up to 50% off – see our latest Black Friday deals…

  1. Health check for your website, marketing and SEO
  2. Website updates
  3. Social media content updates
  4. SEO (Search Engine Optimisation)
  5. Newsletters
  6. Marketing
  7. Logo design
  8. Video production

We are also offering £100 for anyone to Refer A Friend to us for Websites, Video, SEO, Social and Marketing*.

To get our latest Black Friday Deals sent to you – just fill out the form below with your First Name, Last Name and Email address.  We will then send you all of our Black Friday deals.

Black Friday Sale – up to 50% off!

* indicates required



Web Design London - The Web Surgery

Fix Website Problems

By | The Web Surgery, Web Design UK | No Comments

The Web Surgery can fix your website problems

Do you need help to fix your website? – All you have to do is get in touch with The Web Surgery and we will review your site and suggest ways that we can fix it. 

We will also look at your current SEO (Search Engine Optimisation) structure and see how we can help drive traffic to your website.  If you want we can also review the design and functionality to help build a better user experience.

Contact The Web Surgery today and see how we can help.

We can Fix Website Problems!

E-Commerce

Social media and SEO E-Learning courses

By | E-Learning, The Web Surgery, Web Design UK | No Comments

The Web Surgery has created a range of E-Learning courses to help businesses promote their brands through SEO (Search Engine Optimisation) and Social Media such as Facebook, Linkedin and Twitter.

Each course has been specifically designed to help businesses either launch or get the most out of their current social media and SEO in order to generate more traffic to websites, build brand loyalty and increase revenue from existing and new resources.

The courses are available to see at: Social Media – seo – elearning courses

eLearning Courses

The Web Surgery offers five social media and SEO eLearning courses which are:

1. Facebook for Business

2. LinkedIn for Business

3. Twitter for Business

4. Social Media for Business

5. Search Engine Optimisation for Business

If you would like to know more information about our range of E-Learning courses for SEO and Social Media please contact us.

video production and distribution uk

Video production for websites and social media

By | Video Production, Web Design UK | No Comments

The Web Surgery offer video production and distribution for websites and social media.

We can bring your product or service alive by creating and distributing video content.  This can be used in a variety of ways such as:

  • Brand videos
  • Corporate videos
  • Product launches
  • Events
  • Training & Development
  • Showreels
  • eLearning
  • Music videos

Contact us today to see how we can help with your Video production.

Corporate Video
Corporate Video
Brand Video
Brand Video
Meet The Team
Meet The Team
Music Video
Music Video
10 ways to increase website traffic

Ten Ways to Increase your Website Traffic

By | Marketing, SEO, The Web Surgery, Top Tips, Web Design UK | No Comments

You have a fantastic website you have invested in. You are really proud of the design and are happy to share and promote it but you still need to increase your traffic further.

There are many ways you can increase your website traffic, some more technical than others. However, all these methods of boosting your website traffic can be put into practice and achieve quick and effective results. Here’s our top ten methods for increasing traffic:

1. Optimise your Site using Researched Keywords

Before you get started trying to boost your website traffic through any other methods, spend some time focused on your keywords. Optimise your site to your chosen keywords and develop a keyword list which is relevant to your customer base. You can then choose a focus keyword for each of your web pages and blog posts and ensure it is naturally woven into your content in a way which is informative to readers and easily crawled by search engines to generate organic traffic.

2. Blog Regularly

Blogging is not about putting any old content up on your site and leaving it there. Blogging is about providing helpful, insightful content which appeals to your target audience. If you have a good handle on your customer base and have an understanding of their hopes, cares, likes and dislikes, then your blog can be packed with relevant and useful information for them. Spend time monitoring your audience, on social media and through any feedback methods you use. With this research you can create blog posts which solve problems you know exist in your target audience. All blog posts should also be well-structured, with headers and sub-headers and of course optimised images.

3. Include Internal Links

On your pages and also on your blog posts you should include internal links to your other content. Every blog post should include at least one internal link as this helps guide your readers through your site. It also looked upon positively by the search engines and makes your content much more likely to be found.

4. Syndicate and Promote your Content

Writing quality content is one thing but you also need to share it. Promote it on your business Facebook page and share it on your personal profile. Post your content on LinkedIn both on your profile and your company page. You can also create image posts which are more effective on Twitter, so add a relevant graphic to your posts so it can stand out when posted on Twitter.

5. Use Facebook Groups

Facebook Groups have gone a huge resurgence recently and they are a great way of tapping into the niche, specific audience your business targets. Start a group which you can use to drive traffic to your site. Members can use the group to ask questions about your products or services and also get support when needed.

6. Target Long-Tail Keywords

Long-tail keywords are very specific phrases and niche keywords integral to your industry. They don’t have a high search volume but the point is when they are searched for, the users know exactly what they’re looking for. Businesses report getting much more quality traffic from long-tail keywords because they are less competitive and more focused.

Major keywords such as ‘inbound marketing’ or ‘shoe shop’ can take many years to rank highly for but you can be found in search engines for your chosen long-tail keywords much more quickly and you can expect people searching using these terms have a predisposition to buy or at least find out more when they reach a relevant site.

7. Show off with your Headlines

Your blog headlines should really sell your business and the content in question. Headlines significantly impact the popularity of a post because they are essentially what a user sees before clicking. Great headlines will deliver traffic via social media and will also boost the potential organic traffic that comes your way. Media outlets which have mastered the headline include well-known companies such as Upworthy and BuzzFeed. The whole success of these businesses is built on their bold headlines. However, the content has to match the headline and clickbait is not a successful strategy for online success.

8. Invest in Paid Search

You can get traffic to your site for free in many different ways but investing in paid search considerably boosts your success. If your website is converting well then the paid traffic you receive will soon be covered by the income you make from it. Google AdWords and other paid search methods are the fastest possible way of getting prospects to your website.

9. Consider Guest Posts

Both writing guest posts for other sites and accepting guest posts on your own helps to boost your website’s position. Guest posting elsewhere gives you the opportunity to share links back to your own site whilst accepting other people’s content means they will share the content on their channels too. Both these methods have reciprocal benefits and give you the chance to instantly increase your traffic.

10. Expand into Video

Research by eyeviewdigital.com found that using video on a landing page can increase conversion by 80%. The power of video has truly come into its own in the last few years and it provides another easily digestible content form for your site. All businesses can use video in some way or another from product reviews to how-to guides and promotional shots of your premises. Video is a rich form of content which audiences really engage with so if you become known for your videos, traffic will be boosted.

At The Web Surgery we specialise in helping businesses boost their traffic in a number of ways and believe all these tips are actionable. If you need further support or guidance you can get in touch with us today.

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