The importance of having an online identity

Having a positive online identity is a great way to market yourself or your business. But why is it so important and how do you create one?

If you are searchable in an engine then you are already on the right track.  A small business with a website is usually guaranteed to target more of an audience than one without. Having a website lends credibility to your brand and adds a professional touch to your business.

Build your brand.

It is also important to try and build a strong social media presence. Not only does this help to promote your brand but it also creates and prolongs relationships between clients and potential ones. To do this, you need to consider which platforms are suitable for you. Facebook and Twitter are the most popular but if your business is quite visual (maybe you sell art or jewellery) you might consider using Instagram or Pinterest as well. Linkedin is useful for areas such as sales and recruitment.   Using every social media platform isn’t always necessary and you might find yourself investing time in something that is of no benefit to your business. Using at least two forms of social media is usually enough.

People love reviews.

If your business has some great feedback then let the public know about it. Customers use social media as a point of contact for customer service and the way your business is perceived can be based on how many positive/negative reviews there are. Feedback is key to driving sales and helps to establish a trustworthy and powerful brand. Unfortunately, negative reviews are hard to banish but if you can focus on building a positive view of your business, they will move further down the pages of a search engine which makes it difficult for users to see.

Contact us today to find out how we can create or improve your online identity.

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